One of the major contributors to digital marketing’s shifting trends this year is the sheer increase in the number of active mobile users online.
In order to keep up with the this change and stay ahead of the competition, it’s crucial that entrepreneurs and marketers alike nurture a keen insight into the different ways they can optimize campaigns to reach mobile audiences and what techniques may be used to remain responsive to the needs and wants of today’s growing mobile market.
To help with that, we feature carefully curated, up-to-date strategies based on the insight of industry and thought leaders in digital marketing.
5 Key Insights to Help You Target the Mobile Market
1. Shift to vertical views.
Mobile users are going increasingly vertical. That’s not in reference to the population of mobile internet users online, though that is projected to continue to in its meteoric rise. The statement is in reference to how smartphone users are viewing content vertically instead of in portrait mode nowadays, particularly when it comes to how they’re watching videos.
2. Go local.
One of the big conveniences of smartphones is that you can take them anywhere. Even if you’re not a brick-and-mortar kind of business, you can still use geo-targeting to your advantage by creating a personalized experience on your website based on what visuals, messaging, and content work well for customers in a particular locale, according to marketing expert Neil Patel.
3. Capitalize on the power of videos.
Videos were a hit in 2018. Their potency remains as there is definitely user demand for live content. And it’s not just that they do well on social media platforms and YouTube. If you haven’t tried it out, it turns out that the integration of videos into marketing emails and blogs produce positive results when it comes to clicks and on-site dwell time respectively.
4. Optimize for voice.
With the advent of AI assistants the likes Siri and Alexa, there’s been a surge in the number of users/queries using voice search to find information. This means that now more than ever, it’s important that your keywords are optimized in such a way that it captures user intent and language unique to voice search users.
5. Automate with AI.
Aside from virtual assistants that facilitate user searches and perform administrative support tasks like issuing due date reminders, AI is now seeing more implementations in digital marketing, customer support (chatbots), automated report generation and analysis, and predictive lead generation.
Take A Step Into The Future
Now that we’ve taken a closer look into the different strategies you can include in your mobile marketing campaign, all that’s left is to take action.
Not sure where to start? Or, maybe you’ve already been hard at work creating and implementing mobile-friendly campaigns. Either way, we’d love to hear your thoughts. Reach out in the comments below to ask questions or share your take on the topic.
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