7 Best Social Media Tools Every Marketer Should Be Aware Of

Walking to the doorsteps and doing face to face meetings with the customers to develop a business is all a past now. It is ok to utilize television advertisements, printing ads, and commercials to win the public’s attention but today’s age is the age of social media and if you are not utilizing social media platforms to market your business, you are not living in the 2000s. Being in 2020, if you are not employing social media marketing then you are failing to generate very good opportunities for growing your business significantly. For creating impactful social media strategies, wants the Social media tools too. 

Hence, if you have still not adopted social media marketing to promote your business, adopt it today and get in touch with us immediately to hire the best social media marketers in the industry.

Meanwhile, let us discuss how to transform a slow social media marketing into a unicorn. Well, this can be accomplished by making use of different social media tools available in the market at the present date. A few of these tools can be seen as under

1. Unbox Social

Constant analysis of your performance is mandatory to improve yourself on any platform or industry. The same is applicable to social media as well. Although a number of local analytical tools are available for some apps, they do not provide an in-depth analysis. 

Unbox social is a single social media analytical tool that enables you to analyze your performance on different platforms like Facebook, Youtube, and Instagram. Making use of this tool is an easy chore and it provides various metrics that can be tracked to measure the performance. The tool also enables you to create reports for your social media activities across different platforms. Another excellent feature of the tool is the home page of the tool shows a news feed that keeps you up-to-date about what is going on in your industry.

2. MobileMonkey

MobileMonkey is a Facebook Messenger marketing chatbot platform that allows you to get connected with the customer in an easy way. The creation of chatbot for Facebook Messenger can be done in no time and it provides an easy way to relieve yourself from the boredom of answering to user messages. The tool enables you to get engaged with customers easily as well as take care of leads and convert them without any difficulty.

3. Buzzsumo

Buzzsumo is a tool that enables you to measure your social reach. The tool offers a variety of features comprising brand monitoring, competitor research, and content insights. Knowing more about your area and associated competition is very helpful in the corner of social media marketing. The tool permits you to track what’s trending in your niche on social media and what your competitors may be doing.

BuzzSumo’s feature of strong content insights allows you to recognize the content that your audience connects with and aids you to improve your content marketing strategy so that you can encourage more engagement. With the help of reports and perceptions you get, you can obtain important information that can aid you to improve your campaigns.

4. Buffer Reply

Buffer Reply is a social media and community engagement tool created by Buffer’s team. Buffer reply functions very well with your Facebook, Instagram, Twitter business accounts. It incorporates features that make it more comfortable for you to handle communications over different social media inboxes via a single platform. This tool enables you to get engaged in important communications with your audience and enables you to get complete overviews of talks with customers.

5. HootSuite

Hootsuite is a social media tool that aids to run a campaign and develop business. It is one of the most widespread social media marketing tools that work with approximately all the main social media channels including Facebook, Instagram, Twitter, YouTube, and Pinterest. It contributes an automatic scheduling tool to manage your social media presence. You can build a record of the entire content that you need to post accompanying with creatives.

The search streams available in the Hootsuite dashboard permits you to observe communications related to your business, industry, as well as products. You can observe what individuals are speaking on the basis of keywords, hashtags, locations, and even users.

6. Brand 24

Brand24 is one of the most helpful social media listening tools that aid businesses to know what the audience is speaking on their brand. It is a social CRM and Internet monitoring platform that gathers real-time social data from the Web and help you to track online discussions and statements made by people on your brand as well as products.

7. Planable

Planable is a platform that enables agencies and social media marketers to work in cooperation with their clients. This tool fastens the way social media campaigns are handled and simplifies the plan, visualization, and approval of social media posts. Planable eases the feedback process by enabling the team members and clients to review posts directly wherever they are generated and removes the involvement of countless email threads and aid stakeholders to never miss a record of significant feedbacks.

So, now you can plan your posts to social media without any worries as you know that the customer has viewed it and is satisfied with your work.

Conclusion

Social media marketing is a powerful way to increase profits for your business and you can make it more beneficial by making the use of tools mentioned above. These tools make the task of social media marketing simpler, faster, and more predictable. Creating your social media toolkit has now become essential for both marketers as well as entrepreneurs in order to maximize the possibilities of success.

If you are in need of the best social media marketers in the industry that can aid you to promote your brand with the help of the latest tools, you can meet our team of digital marketers today!