Search Engine Optimization is the technique employed to enhance traffic to a website by acquiring a high-rank position in the Search Engine Results Page (SERP) like Google, Bing, Yahoo, etc. It is comprised of two activity of SEO that helps in boosting website position in SERPs. These include on-page activity and off-page activity.
1. On-Page SEO – The Introduction
All the activities that can be performed within the boundaries of a website such as improving the title, description, content, image, keyword stuffing, internal linking, etc. to optimize it for search engines come under on-page SEO. In and all, the on-page SEO means building a website in a way that supports it to be more search engine friendly.
2. Off-Page SEO – The Introduction
The SEO activities that aid in making a website accessible on the internet come under off-page SEO. These activities help in getting more visibility for a website. The on-page techniques help a website in getting visibility in search engines whereas off-page techniques help in raising a website’s rank in Search Engine Result Page.
The Most Recommended Off-Page SEO Activity
Following are the top Off-page SEO techniques that are used most excessively
If you have formed a content that is good to share, try to get connected with the influencers of the industry. Ask them to check your blog and request them to put link backs in their blog. Ensure to get the links from absolutely related fields.
Drafting of a High-Quality Shareable Content
The creation of wonderful and shareable content always plays an important role in search engine optimization. It is an intelligent way to produce as many natural backlinks to a website or blog. Hence, analyzing frequently and keeping the content always latest and modernized is one of the effective ways to enhance the ratings of a website.
Making Effective Use of Guest Posting Sites
A number of authors allow the guest posting of good and quality content these days.
Prepare an amazing piece of content and publish it on guest posting sites. Concentrate only on quality links rather than increasing the number of links. Try to use as many different guest posting sites as you can for blog posting. It is recommended not to go with the same guest blog site many times to get better results.
Leveraging Social Bookmarking Sites
Social bookmarking sites such as dig.com, slashdot.org, reddit.com, etc. play an important role in enhancing a business as they are the amazing platforms to advertise a website. The bookmarking of a webpage or blog post on big social bookmarking websites aid in driving high traffic to a webpage or blog.
Utilization of Different Social Media Platforms
Social media engagement is one of the most important off-page SEO techniques. Make use of different social media platforms to get connected with people in order to promote your business, website or blog. Social media presence helps a business to grow rapidly and also it aids in getting more backlinks as well. The top social media sites include LinkedIn, Facebook, Twitter, Pinterest, and Instagram.
Establishing Relationship with the Community
The involvement with search forums associated with your business and website and establishing a relationship with the community is also an important off-page SEO activity. Responding to the threads, answering people’s queries, and providing your ideas are the actions that can be taken to take the full advantage. A few of the top forum submission sites include flickr.com, addthis.com, bbpress.org, careerbuilder.com, etc.
Blog Directory Submission
Directory submission involves constantly putting in the endeavors to create quality backlinks. Hence, the selection of a beneficial directory and a suitable category can provide the returns that can serve for a lengthier duration of time although it needs some time to produce effective results. A few of the important blog directory submission sites include industrydirectory.mjbizdaily.com, www.elecdir.com, www.a1webdirectory.org, etc.
Submission of High-Quality Articles
Presenting the articles in a high PR article submission directory and giving links to your website is also an important activity to raise rankings of a website. The article should be unique and of high quality to achieve the best results. The contents which are of moderate quality are likely to get rejected very easily. The selection of a proper category and giving an appealing title to it works the best. hubpages.com, www.thefreelibrary.com, www.magportal.com are some of the popular article submission sites that can aid you to achieve the goal.
Leveraging Video Sharing Sites
Making use of the top video submission sites are also helpful in getting quality backlinks. Hence, enhancing the popularity of your videos by making effective use of top video submission sites like youtube.com, dailymotion.com, metacafe.com, etc. is highly suggested. However, you need to ensure that the video is having proper titles, descriptions, tags, and reference links to obtain the most out of it.
Leveraging Image Sharing Sites
Utilizing popular image submission websites is also proven to be a helpful off-page SEO activity. However, the images should be optimized with the correct URL, proper title, description, and tags before the submission. Some of the most popular image sharing sites include www.mediafire.com, instagram.com, www.flickr.com, in.pinterest.com, etc.
Sharing of Engaging Documents
The creation of engaging documents with unique and fabulous content is also very advantageous. The format of the doc can be either pdf of ppt. These documents are required to be presented to the document sharing sites like www.box.com, www.scribd.com, www.slideshare.net, issuu.com to enjoy the benefits.
Leveraging Google My Business
Google My Business is a free Google product that can be optimized to get the most beneficial local SEO rankings. A large number of places are available to significantly increase the social traffic and promote the brand by optimizing the content and links.
SEO has become an imperative part for the business to progress and generate high revenues. Both on-page and off-page SEO activities are important to take the full advantage of the same. Hence, if you are also one of them who are looking for the best SEO services to grow your business and profits then do Contact Us as we are one of the best SEO services providers today!
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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