Gone are the days when businesses were doubtful about whether they should use Facebook to promote their business or not. Facebook marketing is not optional today no matter whatever industry you are in.
Marketing your brand on Facebook is a smart decision at the present date. If you are also looking for skilled Social Media Marketers in the industry, you can contact us right away to get the best ones.
This article is aimed at presenting the most useful tips that will ultimately aid you to make the most of Facebook marketing. These tips can be seen as under
- Knowing the objectives
As the most important component of any journey is having a clear idea about the destination i.e. where exactly one wants to go, the same is applicable to Facebook marketing as well. Hence, the first and the foremost step while proceeding with the Facebook marketing strategies is understanding what exactly you want to achieve. You can utilize Facebook to accomplish a number of tasks such as building brand awareness, introducing your product to the people, generate new relationships, find new customers, engage old customers, and so on. Each task requires a different strategy. Therefore, it is crucial to understand what your exact goal is before coming up with an appropriate strategy.
- Understanding the target audience
Having a clear idea about your target audience is also extremely important for generating a marketing strategy as you can not sell a washing machine to a 10 years old boy who would love to buy to cricket set. If you will attempt to do so, you will only end up wasting your time as well as money.
In order to create an effective marketing strategy, you should have a clear idea on your target audience such as their age group, gender, location, and other characteristics then only your attempts will reach the right audience.
- Sharing high-quality content
Content is an indispensable part of digital marketing that ultimately aid marketers to gain faith and reliance of the audience. A rich, interactive, and beneficial content helps in bounding the audience to revert again and again. The combination of visual content along with the text can be even more appealing and have a higher interaction level. However, proper planning is required to post valuable content in front of users on a consistent basis so that you can secure a higher number of audiences.
- Choosing the correct time to post the content
Selecting the correct time to post the content is yet another important element of a successful marketing attempt. Your content may fail to reach the right audience if the timing of posting the content is not appropriate no matter how good your content is.
Different social media platforms have different suitable timings for posting the content. For example, Thursday and Friday are the best to post the content on Facebook as the engagement level of users is higher on these days as compared to the other days like Monday, Tuesday, and Wednesday. Posting the content during weekends should also be eluded.
- Selection of appropriate topics
The creation of suitable topics for which you crave your business to be remembered for is highly crucial as it is going to serve as keywords that will assist in better search optimization. The topics should be such that they are capable of gaining the attraction of your possible customers and supporters easily. You can even make use of images and catchy graphics to achieve this. Drafting the central topics that are needed to be covered in content is essential before moving into the main content.
It is well and good if you think a bit about customers frequently asked questions and include the answers of the same in your content.
- Performing a proper evaluation of your strategies
To achieve better results, you are always required to keep a constant check on your existing strategies. Be proactive in determining whether the implemented strategies are able to reach the predefined set of goals or not. You have to think carefully about what is working for you and what not as well as the areas that are having room for improvement.
- Connect with the appropriate groups
Joining Facebook groups is the simplest way to get connected with the already set audience for a particular subject. You can find out a number of already existing groups associated with your industry on Facebook. Select and get connected with such groups that you feel can be more beneficial for you. You can even narrow your search title by limiting your geographical or providing a very specific area of interest.
- Be a resource for the people
One of the best ways to please social media people is to assist them in finding solutions to their problems. However, you have to be very sure on what you are talking about. Only then people will start trusting you and taking you sincerely. Take the help of proofs if required.
This technique can significantly contribute towards gaining the trust and making your brand more reliable. If you prove in front of your audience that you have great expertise in your field, they are more likely to believe that your products/services will also be lovely.
- Be prompt in giving responses
Be extremely fast in responding to Facebook messages. Keep a keen eye on the discussions occurring in your industry as well as the Facebook page. The important thing is it is not that difficult to do. You can take the help of a real-time listening tool that will prompt you as and when someone posts a comment on your brand or industry. Pay awareness and reach out immediately when necessary.
Facebook marketing cannot provide you the required results in a day or two. It is a long term commitment that requires a hell lot of patience to achieve the desired outcome. Also, it is not an easy chore. Hence, making sure that you are moving towards the right path is equally important.
I hope the above tips will give you worthwhile guidance to improve your Facebook marketing strategies. However, if you need more assistance, you can get in touch with our Social Media Marketing experts anytime!
PPC(Pay per click) advertising is one of the most effective and trending ways to reach the maximum number of customers willing to buy your products or services. When you are new to PPC advertising, the most recommended platform to start with is always none other than Google. However, only the creation of a Google ads account is not all that is going to bring in the desired outcomes, in fact, a thorough audit of your Google ads account is also crucial to enhance your PPC efforts and convert them into a success. Below are a few points that will aid you to discover why auditing your Google ads account is important.
Benefits of auditing your Google ads account
- It aids you to determine the existing faults in your ads accounts and provides you the ways to improve it.
- Helps you to draw more profits and revenues from your ads account by putting a lesser amount of time and money.
- It aids you to avoid wasting your money on worthless areas and enhancing your PPC results.
- It can aid you to come up with innovative campaign ideas.
Prominent tips to audit your Google ads account
Although there is an ample number of ways in which you can audit your Google ads account, there are definitely a few specific areas that you can check out to reserve the desired amount of results and avoiding of which may lead to wastage of a handsome amount of your money in wrongly placed ads. Let’s have a look at these areas
The first and one of the most important key players in the list is conversion tracking. Conversion tracking is an effective way to figure out if your efforts are working or not. It aids you to determine the performance of your campaigns by giving you details about the keywords, products, or ads that are driving the most number of leads and sales. Hence, if you are not accomplishing the tracking adequately, it may become impossible for you to determine if people are converting or not, and if yes then how.
However, only around 30% of the Google ads accounts perform conversion tracking in the correct direction and the rest 70% are either tracking in the wrong direction or not performing any tracking at all which leads to the failure of their ads campaigns.
Targeting is an important aspect that determines which people will see your ad, and how and where they will see it. This will give you an understanding of whether the visitors are new or they are the old ones, what are their preferred timings of performing searches and the devices they are using to perform a search.
It is quite common to forget about target settings if your ad’s performance is good however this is something that can allow your ads to get shown outside of your target area hence should always be handled with care and should never be overlooked.
Whenever people create new campaigns, they are very likely to go with Google’s default settings, however, this does not work in every case. Hence, reviewing your targeting settings adequately and performing the necessary changes if required is highly recommended.
3. Quality Score
Quality score is yet another important factor to guarantee the success of your Google ad campaign. One of the most prominent factors that can drop your quality score significantly is your landing pages. Make sure you are having a unique and separate landing page for each ad group. Always avoid directing users to the common homepage.
When you will provide your searchers with exactly what they are looking for, you will definitely increase the number of your conversions to a great scale. You can utilize a message match to enhance your conversion rates significantly.
The next prominent thing that needs to be checked is the structure of your account. Your ad group structure is an important aspect to make your account easier to understand and use. There are a few things that you need to think about while checking the structure of your account including the number of keywords an ad group contains, their similarity, the possibility of splitting the keywords into separate ad groups and so on.
The creation of clean and specific ad groups is very important to organize and run a successful PPC account. The simplicity of your ad group also aids you to enhance your quality score significantly and draw better results from your ad campaign.
5. Search Terms
Search terms are nothing but the words that people use in their search queries when they come across your ads. Hence, keeping a check on your search term report is extremely crucial to ensure satisfactory results from an ad campaign. There are mainly two things that you need to focus on in your search terms report
- Determining unnecessary and irrelevant search terms that are resulting in the wastage of your funds and finding ways to get rid of them.
- Determining the search terms that include many clicks but limited conversions and finding ways to increase your conversion rates.
As per the reports, an average of nearly 75% of account budgets get wasted on incorrect search terms and the most effective way to minimize this wastage of money is utilizing negative keyword tools in the search term report.
Auditing your Google ads account is a crucial process that you cannot overlook no matter your account is old or is a new one. It not only aids you to find out the flaws in your PPC campaigns but also aids you to generate more profits and revenues by spending a relatively less amount of your time as well as money.
However, performing the job can be difficult for you if you do not have adequate knowledge of the platform. You can take the assistance of digital marketing companies like us in such a scenario and ensure prompt and adequate auditing of your Google ads account. Good luck!