How Does Social Media Impact Every Segment of Your Business?

Have you ever wondered how social media can impact every segment of your business? Notably, 90% of marketers believe that social media has increased their business exposure. Did you know that 66% of marketers who spend at least six hours on social media per week have seen increased leads? You may think, “I don’t use […]

5 Effective Tips To Audit Your Google Ads Account

PPC(Pay per click) advertising is one of the most effective and trending ways to reach the maximum number of customers willing to buy your products or services. When you are new to PPC advertising, the most recommended platform to start with is always none other than Google. However, only the creation of a Google ads […]

5 Effective Ways To Use LinkedIn To Enhance A Business

Social media platforms such as Facebook, Twitter, and Instagram, etc. are an excellent way to connect with people at the present date and when it comes to promoting a business, one of the most prominent social media platforms that cannot be overlooked is Linkedln. LinkedIn is considered as the biggest professional network available across the […]

Top Digital Marketing Trends You Cannot Afford To Avoid In 2023

Digital marketing is a term that needs no introduction. It has become an indispensable part of almost all kinds of businesses in the last few years. It is hard for any business to survive in today’s competitive market without utilizing the tools and tactics of digital marketing. However, only the adoption of digital marketing is […]

Digital Marketing – A Helping Hand For Small Businesses During COVID – 19 Pandemic

We have been living with this terrifying name COVID – 19 for more than six months now. Everyone is praying to get rid of the situation but no one knows when the day will come. The impacts of the pandemic can be seen everywhere around us. It is not just limited to one state, or […]

How does the shift in Content Delivery Models Affect the Advertisers? Will They Sink or Swim?

Today’s age is the age of the internet. It serves as the primary medium of getting any kind of information anytime, anywhere. Whenever we try to fetch information from the internet, the most important factor that we consider is – how fast we are getting the required information?  The internet is flooded with hell lot […]

How are Social Media Marketers adopting a different approach to a New Normal? A Branding Review

Gone are the days when marketers used to walk to the doorsteps of customers to sell their products. Today’s age is the age of digital marketing and when we talk about digital marketing, how can we forget to mention social media. The evolution of social media has completely changed the way people interact and share […]

7 Common Pitfalls To Avoid While Launching A Digital Marketing Strategy

Digital marketing is no more a ‘good to have’ option for any business in the present times. It has become unquestionably necessary for all the business in order to survive in such a vastly competitive market. Of course, the injection of digital marketing into any business can open up the doors for a tremendous number […]

Call To Action Button – The Meaning, Significance, And The Best Practices

Though we can see a call to action anywhere including buses, TV advertisements, websites, and so on with the advent of digital marketing, the term is more commonly associated with online channels. These buttons serve as one of the key features of a website or a landing page that ultimately aids in driving more conversions. […]

How to Set Up Google Search Console Effectively on Your Website/Blog

Blog creation is one of the most important components of SEO that aids in the enhancement of traffic your website is getting from Google. However, only blog creation is not enough, in fact, keeping a track of your audience and traffic is equally important to perform a successful SEO activity. This is where Google Search […]