We all know that WordPress is the most trusted and popular CMS empowering around 455 million websites across the world.
But, have you ever thought which is the best hosting service for a WordPress website?
We will explore the answer to this article. Let’s have a glance at other important details first.
Points to Check While Selecting a WordPress Web Hosting
Selecting the right web host for your website is challenging. It is something really important that can either make or break your site. Hence, you are required to be very cautious while selecting a web host for your website.
There is a big checklist to think about while making a decision on the same. We will have a look at the most important ones of them here.
* Volume of Your Website Traffic
Every website has a different number of possible traffic. Some may have 5,000 visitors per month while others may have 50,000.
Hence, the first and a very important thing in the checklist is the predicted traffic volume of your site.
Have a glance on how much traffic your website is likely to have.
The answer to this question is highly important to select a hosting solution for the site. It will help you to determine whether you should adopt a shared hosting plan or go for a private one.
* Quality of Customer Service Offered by the Service Provider
The second important thing to consider in the list is the customer service given by the hosting provider.
Make sure the hosting provider is available round the clock whenever you face any issue while running your site.
Your site should run 24/7 without any problems for better results and profits.
* Selection Between Managed and Unmanaged Hosting Plan
The next important thing for you is making a choice between managed and unmanaged hosting plans.
Where unmanaged hosting plans are cheaper and budget-friendly, managed hosting plans are costly but offer more enhanced services.
Various Types of Web Hosting for WordPress
Web hosting plans are of many types from which you can make a choice as per your requirements. A brief description of these categories is given below
Dedicated WordPress Hosting
In this type of web hosting, every website has its own dedicated server with dedicated resources.
This type of server is the best fit to handle large volumes of traffic.
However, as the server is very costly, only big websites with a higher volume of traffic can afford them.
Shared WordPress Hosting
In this type of web hosting, many WordPress websites run on the same server and share the server resources.
Shared WordPress hosting is the most cost-friendly type of web hosting.
It is an ideal option if you are looking to host a small website, blog, or anything that does not expect a huge amount of traffic. However, you may experience the slow performance as the traffic towards the websites increases.
Managed WordPress Hosting
Managed wordpress hosting is a form of shared or VPS hosting in which the company offers a better speed and performance of the website.
In this type of hosting, your web host manages and takes care of a variety of your overheads including updates, installations, and security.
Managed wordpress hosting is a bit costlier as compared to traditional shared or VPS hosting, however, it provides extra services too.
Virtual Private Server (VPS)
In this type of web hosting, the hosting server is still shared, however, the number of websites sharing the server is less.
The one physical server is divided into multiple virtual servers so that every website can have a bunch of dedicated resources.
The primary advantage of this web hosting is your website’s performance will not be degraded because of the traffic of other websites.
The Top Picks in the List
Here comes the most important topic of the article i.e. top picks in the list of the available web hosting providers. Let’s begin the list with none other than Bluehost.
Bluehost is the best and the most popular among all WordPress hosting providers available in the market currently.
It is an excellent hosting provider to choose from if anyone wants to create a WordPress website from scratch.
The topmost features of Bluehost include free SSL certificate, free availability of numerous WordPress themes, automatic WordPress updates, and so on.
The pricing of the host begins from $2.95 per month and the provider offers great 24/7 customer support for your convenience.
Hostinger is yet another WordPress hosting provider that provides a fast and secure web hosting service.
The provider offers many significant benefits including easy setup of your website, 24/7 customer support, flexible pricing plans along 30 days money refund assurance (in case the user is not satisfied with the services).
The provider offers quite reasonable pricing plans that you can leverage without making any compromises to the work quality.
The third pick up in the list is Dreamhost.
Dreamhost is ruling the market for more than 10 years now and is one of the top recommendations given by WordPress.
The primary features offered by Dreamhost include automatic daily backups, automatic WordPress updates, free SSL certificate, free email hosting, and so on.
The Web host serves as an ideal fit regardless of your budget and website category.
One more unique thing about this hosting provider is it offers a 97 days money refund assurance. This kind of promise is perhaps not provided by any other hosting provider at the present date.
Nexcess is the best fit to enjoy a fully managed hosting experience for a range of platforms including WordPress, WooCommerce, Big Commerce, and Drupal.
The list of powerful features of the Nexcess web host comprises a premium SSL certificate, nightly backups, 99.99% uptime guarantee, proactive service monitoring, and many more.
The topmost benefits offered by providers include a scalable, speedy, and secured website with top-rated customer support.
- WP Engine
WP engine is another big name in the arena of WordPress hosting on which more than 1 lakh customers rely to host their WordPress websites.
The provider offers quick, trustworthy, and well-secured hosting solutions for medium to large-sized websites.
The main features include authentic hosting architecture, excellent website speed, application performance checking, availability of premium WordPress themes, and likewise.
The pricing plans are divided into various categories namely startup, growth, scale, and custom containing different sets of features and facilities.
SiteGround is a managed web hosting recommended by Woo, WordPress, and Yoast.
The plans are divided into three categories namely StartUp, GrowBig, and GoGreek that differ in terms of the number of websites, webspace, and number of monthly visitors. All the plans, however, offer many similar facilities as well.
SiteGround offers excellent hosting support with 24/7 availability and extremely fast speed.
The top features offered by the web host include a free SSL certificate, email service, daily backups, staging tool, and so on.
Flywheel web host is a managed WordPress hosting ideal for freelancers and agencies.
It provides many important features to enjoy an effortless hosting experience. It enables users to add free SSL and update DNS, run and restore nightly backups, easily collaborate with coworkers, and so on.
- A2 Hosting
A2 is another web hosting service that offers a range of hosting services including shared hosting, VPS hosting, dedicated hosting, WordPress hosting, etc.
Web hosting offers a varied range of benefits including faster website speed, free account migration, money-back guarantee, 99.9% uptime commitment, etc.
It is a developer-friendly hosting service that ensures a high performing website with excellent security.
The shared hosting plan starts at $2.99 per month and the managed plan starts at $11.99 per month.
Kinsta is another premium hosting service exemplary for small to large size websites.
It is one more fully managed WordPress host and a great alternative to the WP engine.
The feature list includes free migrations, daily backups, superb website speed, security, and so on.
The primary benefits offered by Kinsta are great customer support and user-friendliness.
Ubisoft, Buffer, Drift, Flippa, etc. are the companies already making use of Kinsta.
The per month pricing plans start from $30 and can go up to $100 depending on your needs and feature requirements.
Picking up a suitable hosting plan is crucial to ensure the success of your WordPress website. A single wrong decision can lead to big losses for your business.
Hence folks, think, explore, and then make a decision for your business betterment.
If you need any kind of help in WordPress, you can hire WordPress developer from our team.
Contact Indylogix today for the best assistance. Have a nice day!
We understand that running a successful business involves time-consuming responsibilities including sales turnover, optimal utilization of human resources, encouraging innovation, creating future road maps and many more.
Also, you need a team of excellent and skilled professionals to deliver you the best results.
What is your take about hiring an in- house team to ensure a smooth project execution ?
Your answer must be Yes. Although, with the evolution of the term ‘hire dedicated team’ the answer of this question has been changed to a NO.
Let’s explore how
What Do You Mean by a Hiring Dedicated Development Team?
A dedicated team is a team of experts that does not belong to your company but is committed to work for your projects.
The team combines perfectly with the client’s projects until the project is successfully completed.
Whether you are looking to expand your team and need recruitment services, want a development team to create your business application, or need administrative support, you can hire a dedicated team to accomplish every job today.
Hiring a dedicated team serves as an excellent option for you in many scenarios including lack of adequate budget, shortage of staff, availability of limited expertise etc.
Influential Benefits of Hiring a Dedicated Development Team
Hiring a dedicated team offers many considerable advantages including the following list
Hiring a dedicated offshore team is the best way to leverage the best talent at the least possible prices.
When you hire the dedicated team, you don’t need to spend on the factors such as maintaining the infrastructure, hardware, software etc, hiring costs, training costs etc. as everything is taken care of by the offshore company itself.
Hence, you can save a large sum of your valuable money.
Highly Experienced Team
By hiring a dedicated team, you can get your desired talent with required skill set without doing much effort.
No matter you want to develop a mobile app, an eCommerce app or need SEO experts, the professionals are easily available with great expertise in the field.
No Geographical Limitations
Hiring a dedicated team approach allows you to find the best talent from any part of the world without any geographical boundations.
Of course, the money matters and the price range differs from region to region, if you hire talent from Asian countries like India, you can save large amounts of your money.
Offshore companies always maintain a team of highly skilled professionals capable of delivering guaranteed and timely results.
Hence, high-quality work is always assured.
Today’s market is a fast-pace and rapidly changing market where no business can afford delays and flaws in the required work.
Where the in-house team may cause delays and errors in the work due to excessive workload, your hired dedicated team is always available and ready to work whenever you require.
Hiring a Dedicated Development Team
Software Development Life Cycle revolves around many phases and each phase has its own importance and tasks to fulfill. Among all these phases, the most important phase is the development phase.
However, due to the continuous evolution of new technology and the ever growing demand of application development, it may not be possible for you to maintain a vast team of in-house developers having a variety of different skills. This is where the term ‘hiring dedicated development team’ comes into existence.
By hiring a dedicated development team you can easily find out the required skilled and experienced people without any overhead and hassle.
No matter you want to hire react-native developer, hire flutter developer or hire angular developer, the team is easily available for you.
In-House v/s Dedicated Development Team – A Quick Comparison
|Comparison Factor||In-house Team||Dedicated Offshore Team|
|Cost||As a number of factors including infrastructure, training, employee benefits are included in it, the cost of hiring and maintaining an in-house team is higher.||The cost of maintaining dedicated offshore developers is significantly less than that of in-house teams.|
|Talent||The IT industry is continually evolving where new technologies are introduced in the market with each passing day. Hence, it is difficult to maintain a team possessing all the required latest technologies.||By hiring a dedicated offshore team, you can easily get the required talent without spending much of your time and money.|
|Project Testing||Testing is a crucial aspect of SDLC and you cannot deliver a project without performing adequate testing on it. Hence you are also required to maintain a separate QA team to accomplish the task. This again elevates your project development cost.||Offshore companies, on the other hand, deliver the project to you only after completing the QA phase of the project. Hence, by opting for an offshore team you can leverage this advantage as well.|
|Retention Rate||With an in-house team, you are always stiffed with the overhead of the employee leaving the project in the midway due to the job change. If the situation arises, finding a new talent in the midway of the project becomes very challenging.||By hiring an offshore development team, you have nothing to worry in this respect.|
Important Things to Consider While Hiring a Dedicated Team
A bulk of software development companies exist in the market at the present date offering a dedicated team of professionals for your projects.
Choosing the right company among the number of available options may become difficult for you in such a scenario.
Below is a list of the important things that may help you to make the right decision. Let’s go through it
1. Review Your Requirements
For choosing the right team, the first and the foremost thing you need to do is understanding your own requirements. You have to be very clear about the skills and expertise you want before moving forward.
2. Experience Level of the Company
The second important thing you need to consider is the experience level of your selected company/companies. More will be the experience of the company in the industry, more reliable the company will be.
3. Check the Testimonials
Don’t miss to check the client’s reviews for your selected company/companies on their website. This will give you an idea about the quality of their work and the sincereness of their professionals.
4. Tools and Technologies They are Utilizing
As a number of tools and technologies are available in the market to perform a specific task, the utilization of latest and trending technologies is highly crucial to achieve the best outcome.
Do perform a check on the list of tools and technologies your selected company is utilizating. Make sure they pick the best ones.
5. Structure and Leadership of the Organization
The structure and leadership of any organization is very important to ensure the smooth workflow. Hence, do have a look at their leadership and the process of work before making a selection.
Different Models of Hiring Dedicated Developers for Your Projects
Although the models vary from company to company, the most popular and extensively used models for hiring dedicated developers can be seen as under
1. Full-Time Hiring
Under this model, the dedicated developer works for the duration of 8 hours per day only on your projects. The developer works 5 days in a week for you. This is the best model if you have a bulk of work and require the talent on a continuous basis.
2. Part-Time Hiring
Under this model, the dedicated developer works for 4 hours per day on your project. You can opt for this model if you require the developer on a continuous basis, however, the workload is not heavy.
3. Hourly Hiring
This model allows you to hire the developer on an hourly basis. Hence, you do not need to pay extra money if you need the developer on a random basis. This model is the best fit if you do not have regular work and the amount of work is not certain.
Estimated Cost of Hiring a Dedicated Developer
The cost of hiring a dedicated developer varies from country to country. For example : an average per hour rate of an experienced developer in the United States is approx 50 USD per hour. The same rate in Eastern Europe ranges from 25 to 50 USD per hour.
If we talk about countries like India, the per hour rate of a senior developer lies somewhere between USD 15 to USD 40 which is ofcourse a relatively affordable option to go for the services.
So guys, I hope this blog helped you to understand the meaning and the amazing benefits you can value if you hire a dedicated team of professionals.
Eager to find the best team of development experts? Contact Indylogix.
Indylogix is an India based offshore development and SEO company capable of catering all your business requirements. Get in touch with us now to get the best assistance!
Woocommerce, a boon for WordPress developers, is a WordPress plugin that eases the job of developing eCommerce sites by providing all the ready-made functionalities needed to create a fully-functional online store.
While developing an eCommerce site using WooCommerce, one of the important decisions you are required to make is selecting the correct payment gateway among the number of available choices. The purchasing decision of customers largely depends on the ease with which they are able to make payments in exchange for a purchase.
Hence, making an appropriate choice in the same is really important as it is going to have long term effects on the success of your business.
This article is aimed at introducing you with the most recommended WooCommerce payment gateways that you can utilize in your next online store and raise the possibilities of enhanced sales as well as profits. We are going to commence with the list soon meanwhile if you are looking to hire the most reliable WordPress developers in the industry that can assist you to develop your next project, do get in touch with us immediately to reach the best ones.
Before moving forward, let us understand what exactly is a payment gateway first
WHAT IS A PAYMENT GATEWAY?
“Payment gateways are nothing but external service providers that allow you to receive payments via digital mediums whenever a business transaction is made on your online store.”
The important factors that need to be considered while selecting a payment gateway for WooCommerce include – the ease of use, costing, compatibility with WooCommerce, performance, security aspects, and so on. Considering the above-mentioned as well as a number of other factors while choosing a suitable payment gateway for your WooCommerce store is indispensable as this is something that can either make your customer make recurrent purchases from your online store if he is pleased with your payment organization or can even make your customer leave the site in between of payment process after making a purchasing decision and never come back if he/she is not happy with the checkout process you have implemented.
THE MOST RECOMMENDED WOOCOMMERCE PAYMENT GATEWAYS
Stripe is one of the fastest-growing payment gateway capable of managing recurring payments effectively and handling refunds automatically. The gateway is able to process almost all main credit and debit cards. Stripe is very easy to implement and provides a strong API for expert developers so that they can generate greatly customized solutions. Stripe offers an automated fraud detection system that adds on to the overall security associated with online payments. It offers a very good checkout process and works efficiently with both desktop as well as mobile devices.
Square is one more outstanding payment gateway that can be implemented in WooCommerce online stores. The framework is currently available in countries like Japan, Canada, Australia, the US, and the UK. Square enables you to accept Apple pay, Google pay, and credit cards. One of the main advantages of the gateway is it permits your audience to utilize their preferred mobile solutions. The gateway provides an uncomplicated and user-friendly interface that assists in easy installation and use of the same.
Paypal is yet another most famous, and user-friendly online payment gateway that is being used for a long time now. The gateway is compatible with almost all the major currencies and is one of the most secure and comfortable platforms to pay and get paid online. With PayPal, you are not required to enter your card details every time while making transactions as it stores the card information right at the time when you create your account with it. One another reason behind its accessive usage is the charges of using PayPal are very much low as compared to other payment gateways.
WorldPay is an excellent payment gateway plugin extension that enables customers to make payments via any of the majorly used credit and debit cards including Visa, Mastercard, and so on. The gateway is perfect for new businesses looking for quick and easy solutions to implement checkout process in their eCommerce sites. The gateway provides flexible pricing plans from which you can choose as per your convenience. The offered pricing plans are simple to understand and the refunds can be performed easily using this payment gateway.
5. Amazon Pay
Amazon is one of the most esteemed names in the world of eCommerce at the present date and if you associate this name with your checkout process, you can surely go a long way with your customers. You can leverage this name and incorporate amazon pay with your WooCommerce store to easily gain the trust of customers in case your website is new and struggling to establish itself in the market.
Authorized.net offers a lot of unique features because of which it has become one of the top choices among a number of business owners. The gateway is capable of managing subscriptions, refunds, and preorders efficiently and accepts all majorly used debit as well as credit cards. Authorized.net is an outstanding payment gateway if you want to amaze the customers across the globe with a super convenient and smooth checkout process.
If you are aiming to create a wonderful digital store with excellent performance, you can not find a better choice than opting for WordPress and WooCommerce. However, as a large number of payment gateway options are available in the market at the present date, making a correct choice in the same can be a big challenge for you failing of which may lead to serious hazards for the business. Hence, performing proper research and making a choice that suits the best to your needs is highly crucial.
I hope the above list will assist you to choose the most suitable payment gateway for your next online store. However, if you need more assistance in the same or in need of experienced WordPress developers that can aid you to generate an effective eCommerce store in WordPress, you can get the best services by contacting us straight away!
Are you looking to create a new online or want to update the existing one?
The biggest hurdle you must be facing in such a situation is choosing the right platform to proceed with. However, a large number of options are available today to accomplish the task, the two most popular among them are WooCommerce and Shopify. If you are also looking to make a choice between the WooCommerce v/s Shopify and struggling with a number of questions such as which one of the two is the best fit for your needs, which one is more cost-effective, which one offers you more number of features and so on then don’t worry as you are landed at the right page.
This article is aimed at introducing you with the two most commonly used platforms for developing eCommerce applications – WooCommerce v/s Shopify and assisting you to make a wise choice between the two. Meanwhile, if you are sure about your choice and want to hire experienced eCommerce developers to work on your upcoming project, you can meet our team today.
WooCommerce – An Overview
WooCommerce is a WordPress plugin that enables developers to easily transform their WordPress website into a fully-functional online store. The remarkably feature-rich plugin enables developers to mold the websites in any way as per the requirements and permits business owners to sell anything from physical products to digital services. Moreover to this, a large number of WooCommerce extensions are available in the market that allows the developers to include added functionalities to the website that may not be available in the traditional WooCommerce plugin.
Benefits of WooCommerce
- WooCommerce provides a huge range of customization options.
- The WooCommerce plugin is free of cost to use.
- The plugin has a huge community support across the globe.
- The plugin works with WordPress, the most comfortable platform to accomplish SEO activities.
- WooCommerce is a greatly coordinated platform that provides a feeling of professionalism.
Drawbacks of WooCommerce
- WooCommerce requires the involvement of two platforms – WordPress and WooCommerce for a successful accomplishment.
- Although WooCommerce offers a huge range of functionalities to generate an effective online store, the numbers are not perfect sometimes that may lead to go for paid extensions thereby increasing the cost of development.
Shopify – An Overview
Shopify is an eCommerce platform utilized by store owners to create their online stores. It is an eCommerce website builder that has a room for everyone right from the beginner level developers to eCommerce professionals. Shopify proffers you the ability to select from a huge collection of free and paid design templates along with a variety of editing tools that you can utilize to mold your selected template in a way that goes in accordance with your brand. Moreover, the subscription with Shopify also incorporates a secured and stable hosting for your site.
Benefits of Shopify
- Shopify offers a number of pleasant themes to make the site more attractive.
- It allows you to launch your site in no time.
- The prices offered by Shopify are very much satisfactory.
- Shopify offers a 14 days free trial so that you can test it for yourself before making a purchasing decision.
- Shopify provides a free theme loaded on to your store and permits you to customize it in whatever way you want.
Drawbacks of Shopify
- Shopify does not allow you to have much control over your site.
- The customization offered by Shopify is not very good as compared to other platforms.
This is all about Shopify for your basic understanding still you have any doubt or confusion in your mind, hire Shopify expert to get an instant solution.
WooCommerce v/s Shopify – A Quick Comparison Between the Two
- WooCommerce is self-hosted that saves all your store’s files on your own server. Hence, you are free to change anything as and when you desire. Shopify, on the other hand, is hosted where Shopify manages the software for you. This means that you can introduce only those changes to the software that Shopify allows you to introduce.
- WooCommerce is not as beginner-friendly as Shopify is.
- WooCommerce provides a lot of customization options that give you the flexibility to create almost everything you desire in your store which may not be possible with Shopify.
- The ease of use offered by Shopify is excellent whereas it is not-so-good in the case of WooCommerce
- Shopify offers an excellent uptime and page speed whereas it is just OK in the case of WooCommerce.
- The security parameters offered by Shopify are better as compared to WooCommerce.
- The multilingual capabilities offered by Shopify are poor whereas WooCommerce provides great multilingual capabilities.
- Getting started with WooCommerce is a bit lengthy process as it involves the installation of WordPress and then configuring WooCommerce with it whereas creating a Shopify account is all that you need to do in order to get started with Shopify.
- WooCommerce offers unlimited numbers of ready-made themes that can be utilized to give a pleasant look to your website whereas the numbers are limited in the case of Shopify.
- WooCommerce is a free plugin. Shopify, on the other hand, is not free to use however it provides a free trial version of 14 days that you can utilize to test it before going for a purchase.
The Bottom Line
Looking at the above discussion, we can conclude that both WooCommerce and Shopify have their own unique feature set, pros, and cons. Although the most important factors to be considered while choosing a platform to accomplish any task include its feature set, pricing, and flexibility and the same is applicable here also, there are a lot more things that are required to be thought of before proceeding with the next steps.
IndyLogix is a company that possesses a development team with having strong expertise on both platforms. Hence, whatever is your choice, get in touch with us straight away to enjoy the best services at the most affordable prices! Hire dedicated Shopify developer now!
COVID-19, the most spoken subject at the present date, has ruined the life of humans on a very large scale. It has also affected the global economy on a frightful scale and the duration of the pandemic is still not known. The circumstances do play an important role in everything business owners do as a brand. Accordingly, COVID-19 has significantly impacted the businesses of all sizes. The situation has made numerous business owners worrying about matching lead generation targets. The biggest challenge businesses are facing today is how to generate essential and beneficial connections in such a bad situation. And the answer lies somewhere in effective ways to keep marketing consistent.
If you are also in need of ways to keep marketing consistent that can protect your business during this difficult time, you can talk to our experienced digital marketing experts now.
Here, in this article, we are gathering a few tips that can assist business owners to enhance their marketing approach and generate leads even in the situation of the pandemic. These tips can be seen as under
1. Consistent Communication
You are required to stay in touch with your audience on a regular basis if you want to be seen as a committed and reputed source. You can publish high-quality articles on a consistent basis and nurture an effective online existence over all your social channels. You can also connect with them by sending emails to your customers. This will aid you to stay alive in the memories of your existing clients and gain the attention of possible leads. The impact of COVID-19 has bound the masses of the audience to sit idle at home. Hence, the usage of social media has been increased than ever before. You can leverage this situation by making yourself as active as possible on social media and gain the attention of a significant amount of people.
2. Give Discounts
You can offer remarkable discounts on your products and services in order to gain the attraction of more and more people. This approach can prove to be very helpful in generating new leads for your business as more will be the people who take interest in your products, more will be the chances of conversion.
3. Make Specific Products and Services Free
Getting easily attracted to the things that are free of cost is a general tendency of human beings. You can leverage this tendency by making a few products and services of you free for customers. Once the customer becomes satisfied and pleased with your free products, you can easily convince them to go for your paid products/services as well.
4. Highlight How Your Brand is Beneficial
Brands endure to give value, and the products/services that are capable of helping people in this difficult time can easily gain the consideration of those who can take help from them. In this tough time when everyone is struggling for the business, you are required to show how your brand is different from others and what are the specific benefits of adopting your brand that are not given by the competitors. You can take the help of powerful content to communicate your benefits.
5. Focus on Messaging
Take a glimpse on your messaging and think about the areas that need to be improved considering the current situation. It is the time when your customers and prospects require as much understanding as possible. Hence, making use of an adverse or dull corporate tone should strictly be avoided. Make sure your messaging leaves a positive impact on people. The tone and method that you utilize in communication in this tough time will considerably influence how your business is understood. Doing small changes in your messaging in order to make sure that you are taking care of the worries and requirements of the audience will not only aid in preserving your existing clients but also help in pulling new ones.
6. Adjust your Marketing According to the Current Situation
The current situation has bound almost all the businesses across the globe to modify their marketing strategies. This can be achieved in a number of ways. In addition to giving discounts and offering the products/services free of cost, it is the right time to leverage the content to its fullest as being idle at home, your audience is constantly looking for the pieces of information that are important and beneficial for them. Such content can include ebooks, blogs, online tutorials, webinars, and so on.
7. Ensure to Convey Timely Information
Whenever there is a situation of tragedy or crisis like COVID-19, the brands are always required to be proactive in communicating the measures they are taking to handle the situation. This may include information about work schedules, or policy updates. Although these kinds of messages can be posted on social media as well, if you directly send them to the customers, they add more value to company-customer relationships.
However, you have to be very mindful while doing so. Of course, it is important to keep the people well informed but it does not mean that you get panic with the situation and send such messages that can irritate the customers.
We all are living with the new facts now and the conditions for operating a business are also new. Although we all are waiting to come out from the quarantine situation soon, we cannot predict when this critical period is going to end. Hence, making changes to their marketing strategies has become highly crucial for marketing professionals. This will aid in increasing the work volumes, sustaining sales, reducing the adverse effects of COVID-19, and getting back to the pre-quarantine business performance.
For sure, we all are facing a tough situation in which running a successful business has become the biggest challenge for one and all. Luckily, a number of marketing strategies are still there that you can make use of and enhance your business in such a bad situation.
You can get in touch with our Digital Marketing experts today to get more assistance in the same!
Are you running an online store?
If yes then it is crucial for you to have some eCommerce digital marketing strategies as it is going to aid you in heightening the number of your customers as well as bounding already existing customers reverting to your store again and again.
eCommerce marketing is something that aids you to raise the number of visitors to your online store so that you can convert them into customers and enhance your sales and revenues. To accomplish this, an effective and properly organized eCommerce digital marketing plan is required that will ultimately raise brand awareness and boost sales.
In fact, most of the business owners opt to hire professional digital marketers to get an effective marketing plan so that they can leverage them to their fullest and have a significant rise in their customers, sales as well as their revenues.
Here in this article, we are attempting to discuss the most important tips that will ultimately aid you to bring more traffic to your website, develop strong rapport and faith within the customers and grow your business.
1. Optimizing the website layout
The layout of the website is crucial for attracting more and more customers to any kind of website so with an online eCommerce store. Make sure the layout of your website is pleasing and attractive. It should be simple yet capable enough to gain the attraction of customers. Check out process also need to be easy in terms of design as it is one of the most essential features of running an online store.
2. Optimizing the SEO
Search engine optimization (SEO) is an essential element of any digital marketing strategy. When you talk about an eCommerce site, you have to ensure that all the individual product pages are SEO optimized. The content that is used inside your website should be strong, good, and capable of providing such information to the people that are useful as well as related to what they’re endeavoring for. Also, the stuffing of appropriate keywords is also necessary so that search engines can easily find out the pages when a user is looking for something in particular.
3. Enabling reviews product pages
Most of the time people do read the online reviews about a product before making a purchasing decision and they believe in them as well. Hence, make sure to enable reviews on your products so that users can add their reviews about your products. If your eCommerce site is developed using WordPress or Shopify, then you can make use of available plugins to include reviews on your product pages. As many positive reviews your product will be having, as more will be the possibilities of generating more sales for that product.
4. Utilization of content marketing
Content is an indispensable part of digital marketing. It includes blogging, writing ebooks, adding powerful content to your site, newsletters, etc. Content writing is free if you do it by yourself and if you are not able to do, you can also hire professional content writers to accomplish the task in a better way.
5. Optimization of the checkout process
The optimization of the checkout process is yet another important eCommerce marketing strategy however it is not considered important and often neglected by a number of business owners. Make sure your site is having a stable and reliable checkout process from beginning to end as this will aid in the increment of conversion rates and decrement of card abandonment. Also, keep the check out process as simple as possible.
6. Email marketing
Email marketing is also an important pillar for eCommerce marketing. You can provide your customers with the targeted product suggestions by taking the help of powerful content and images. You can even announce your discount offers and so on to your customers by making use of email marketing.
Retargeting is the process of delivering targeted ads to particular users who are already associated with your brand in one way or the other. Generally, there are three types of such users, the ones who have lately toured specific pages of your site, those who have done shopping from you in the past days, your email subscribers, and those who were your customers before but are not involved at the present date.
8. Social media marketing
We cannot end our discussion on digital marketing strategies without talking about social media marketing. Social media marketing is a great tool that enables you to interact with your clients, industry, and market privately. It also allows you to build engagement and communication, drive more traffic to your website, and grow your customers significantly. You can make use of different social media platforms to accomplish different purposes.
9. Making use of Instagram
Instagram, an extremely used social media platform, stress more on images and videos rather than text. The platform is an excellent solution for running an eCommerce business as this is the platform from where users get involved with the brands quickly and happily. You can take full advantage of this platform by making it shoppable as it enables you to generate posts where you can tag your products in the images. When a user clicks on any of such pictures, it is presented with the necessary information associated with the product such as cost, etc. and it can even make a purchase by simply clicking once more.
The list of eCommerce digital marketing strategies is a long one. However, the strategies that we have listed in this article are the ones that are used most frequently. Some of the mentioned strategies may take some time to generate satisfactory results while others are capable of showing the results immediately. Hence, your marketing plan should be comprised of a mixture of tactics in order to target the maximum number of your audience.
If you are not sure about how and where to execute these strategies and need assistance, meet our digital marketers today that can help you to drive to the correct path!
Laravel is a term that needs no introduction today. In a very short time span, it has established itself as one of the top choices to accomplish the development of web applications. The organizations are observed to hire Laravel developers very frequently in recent years to create their web applications. The framework has reserved a corner for itself across nearly all business domains at the present date. One of the most important areas where the framework is seen to get utilized very often is in the development of eCommerce applications. In fact, it provides the best Laravel eCommerce packages to convert the eCommerce development job into ease.
The employment of Laravel eCommerce packages decreases the overall time as well as the efforts needed to generate a fully functional online store. The availability of these packages eases the life of laravel developer to a great extent by assisting them in performing their job in an easy as well as enhanced way.
As coding in Laravel is a tough job that requires adequate technical expertise in order to accomplish a task successfully, building an efficient eCommerce store can be really challenging. The Laravel eCommerce packages emerge as a great help in such a scenario as they enable developers to diminish development time to a great extent and allow them to focus on the other relevant chores. The Laravel eCommerce packages avail the developers with a pre-prepared baseline so that the developers can create advanced eCommerce stores with fewer endeavors.
The Most Efficient Laravel eCommerce Packages
This article is mainly focused on introducing you to the most efficient Laravel eCommerce packages that can aid you to create an effective and efficient eCommerce shop by requiring less amount of time and effort.
1. Aimeos Laravel Pacakge
Aimeos Laravel is a very powerful eCommerce package that can be easily blended with the Laravel 5 and 6 applications. The Aimeos Laravel package possesses a number of strong features and provides the facilities like customizable themes and multilingual assistance. With the assistance of the Omnipay PHP library, the package is able to support above hundred payment gateways. The Aimeos TYPO3 distribution enables business owners to establish their online stores very easily. The only drawback associated with the Aimeos Laravel is too much time is needed to understand the framework and its features. However, the final outcome is very pleasing as it contributes towards raising sales to a great extent.
2. Bagisto Laravel Package
Bagisto is an open-source Laravel package that provides an unimaginable Laravel user management as well as multi-warehouse inventory control choices. The Bagisto Laravel package has become tremendously popular within a small span of time because of the amazing features included in it. The main functionalities that the Bagisto Laravel package offers Localization, Access Control, Multi-Currency, Payment gateway integration, and Multi-Channel. The uncomplicated customizable functionality, as well as the code-driven approach followed by the package, facilitates the developers with ease of developing eCommerce stores swiftly as well as efficiently.
AvoRed is an open-source Laravel eCommerce package that you can easily customize according to your needs. The package facilitates the mobile-friendly layout by default and considered the best Laravel SEO package. The Laravel eCommerce package provides you a number of important facilities like keeping track of the orders, maintaining a record of the customer data, and so on. The package also permits you to forward promotional emails to the clients that eventually aid in the betterment of your goods. This way you can feel an outstanding experience of handling the entire eCommerce process in a better way.
Laraship can be seen as a multi-vendor eCommerce platform and one of the best Laravel eCommerce Package created on the Laravel framework. It enables business people to sell many products using only one window. The stunning Laravel eCommerce package holds a large number of themes and supports a maximum of 10 payment gateways. It also possesses a solid Search Engine Optimization (SEO) tool. All such features make it one of the most versatile eCommerce platforms offered by the LARAVEL framework. Moreover, the premium version of the package offers QA support as well. The package allows you to begin your online selling in no time after employment.
The RedimPortal package is also an excellent package to create eCommerce websites in Laravel as it gives you the facility to adding, editing as well as removing the class, product, advertisement, and so on. The package enables you to arrange the meeting sessions and provides a user interface as well to manage users and groups.
GetCandy is an e-commerce API package that provides Rest API and admin interface to control products, orders, as well as users. The package enables you to build marvelous and exciting online stores and contributes to enhancing the overall user experience.
Last but not least in the list is LaravelShoppingcart. LaravelShoppingcart is an one of the most prominent Laravel eCommerce packages that is simple and more comfortable to use. Although the package has a limited number of features the available features are perfect enough to generate a robust online store. The simplicity offered by the package makes it one of the most liked Laravel eCommerce packages to create an eCommerce site.
The above list consists of the most powerful and useful Laravel eCommerce packages that can aid you the best in creating an online store. However, each package has its own unique features to contribute to the development of eCommerce sites. For example, Aimeos is the best e-commerce framework for a project that involves huge customization. Similarly, Bagisto presents a great development package for new sites and LaravelShoppingcart is most suitable when products are there in the cart. Hence, reviewing the project requirements adequately before choosing anyone is highly recommended.
WordPress is one of the most popular and frequently used content management systems at the present date. Approximately 65 million new posts are created by WordPress users every month on WordPress.com according to the data which is proof of its tremendous usage.
However, due to the excessive usage and open-source principles of WordPress, WordPress sites are more likely to be affected by hackers and security attacks. Most of the WordPress websites are hacked via the loopholes in their hosting platform as per the reports. However, the other causes include weak plugins, less secure themes, and unsafe passwords.
A number of organizations are opting to hire WordPress developers to ensure better security of their eCommerce sites due to the increasing security concerns associated with the same.
However, a lot more can be done to make a website well-protected. If you take good care of a few important aspects, you are likely to obtain a well-secured eCommerce site.
In this article, we have listed a few tips that may guide you to ensure better security of your eCommerce site.
Opting for a high-quality eCommerce hosting service
The selection of an appropriate web hosting service is crucial for the security of your eCommerce site. Go for a dedicated plan rather than going for a shared plan to ensure better security. Opt for a hosting service that provides good backup services in addition to keeping the hackers away. This way your website can easily be recovered after it has encountered a security issue. The selected web host should be working 24/7 to make your website work faster.
Utilization of HTTPS
Transferring your website to HTTPS is highly suggested to prevent any online scams. But prior to moving your eCommerce site to HTTPS, obtain an SSL certificate to facilitate better security for your customers’ operations. Google utilizes HTTPS as a ranking sign to provide your website a strong SERP ranking and consequently, larger visitants. HTTPS is crucial for user security as it generates a strong link connecting the users’ browsers and your servers to block hackers from hijacking your data.
Selection of a safe eCommerce platform
No matter how secure your host and WordPress installation is, you are not going to achieve the desired goal if you have not chosen the appropriate eCommerce platform. Hence, opting for an eCommerce plugin that gives the user a safe place to perform purchase is equally crucial. Make sure that your selected eCommerce platform provides secure payment gateways, discharges security patches, and covers shipping method extensions. A number of secured eCommerce platforms are available at the present date to fulfil the purpose. These include Magento, Prestashop, and WooCommerce.
Execution of vulnerability tests on the website
Doing periodic weakness scans on an eCommerce website significantly drops the possibilities for potential hacking as well as security attacks. Hence, ensure to perform regular vulnerability investigations on your site. Every eCommerce platform offers several tools that permit you to look for possible vulnerabilities. Opt for a tool that not only scans your website but also keep an eye on your network so that you can come across the risks and concerns that need to be addressed immediately and fixed. Think about the most popular scanning programs including Retina CS Community, OpenVAS, and MBSA for better results.
Performing regular updates
Make sure to keep all plugins and themes associated with your website well updated. Hackers regularly scan for weaknesses that allow them to enter your website. Whenever new issues are found by developers, they release new software updates to get rid of the issues. Hence, instantly updating your website is crucial as you cannot foresee when the hackers will attack your site.
Think of using Automate available from WPMU DEV to ease the process and The Hub to handle all your plugins and themes from one single location. This is very helpful when you aim to administer various WordPress sites for eCommerce or other purposes.
Taking regular backups
Make sure to take regular backups for your eCommerce website as this will aid you to recover your website after a hacking event. Go for a hosting provider that provides automatic backup service as you may misremember to manually backup your data being a human.
Utilization of WordPress security plugin
Make use of appropriate WordPress security plugin to strengthen your site’s security. These plugins aid in everything right from placing a firewall to handing anti-malware as well as monitoring spam. Moreover, they can incorporate additional security cares in the admin area as well.
Avoid to save customer’s sensitive data
Saving confidential information of customers can be very hazardous as it combines the chances of losing customer’s trust in case your system is hacked. Hence, saving the sensitive data of customers like their credit card information etc. should strictly be avoided. You can employ the process of tokenization instead to prevent such occurrences. Tokenization creates random numbers known as tokens and saves them on behalf of the customer’s sensitive data. This process also aids in blocking the scams associated with credit cards.
Performing regular checks on integrations
Perform a regular check on the quality of your themes as well as plugins. Make sure to do the periodical cleaning of the plugins and themes associated with your website. You are required to instantly deactivate or delete the things that are not in use anymore to achieve better security of the website.
The security of an eCommerce site is highly crucial to fulfil its desired goals and perform better lacking of which may incorporate dangerous outcomes for your business. Hence, it becomes mandatory to take appropriate security measures to protect the site. Although there is nothing that guarantees 100% security, it is recommended to follow the above-given tips while developing an eCommerce website in WordPress as this may help you to achieve the best possible security for the site.
If you are still not sure how to keep your eCommerce site well protected against possible loopholes and security attacks, hire our eCommerce professionals for the best assistance!
E-commerce has received a lot of praise for being quick in adopting new innovations. Part of that stems from the rapid increase of startups which has made the market a lot more competitive. To remain relevant, businesses are now forced to adopt new ways of increasing traffic conversions and realize more sales. In this article, we look at the top 7 innovations that will redefine how to achieve success in e-commerce.
1. Mobile Buyers Pushing for Mobile-First Optimization
We have witnessed mobile traffic surpass desktop traffic. Therefore, most e-commerce investors have to find answers on how to deal with the browser-to-buyer divide.
According to data from eMarketer, there are over 185.5 million mobile users who browse and research products they want to buy using their smartphones. However, just over half complete their shopping via mobile devices. This shows that there are more mobile users than desktop users but still smartphone purchases dwarf those made from desktops.
Ways to Optimize
E-commerce is trying to look at innovations that will facilitate mobile-first optimization and increase mobile traffic conversions.
This optimization can be made fast and easy through:
The provision of mobile-friendly payment methods such as PayPal and Amazon Pay. This should include product pages that are used to bypass traditional checkouts.
Using the order of visual prominence to enable checkout entry through the payment methods mentioned above.
Design of mobile pages that are tailored in their content such as separate visuals, prominent placement of ‘Buy Now’ CTAs, full-screen online search, and videos that are based on the layout of a single column as opposed to grids.
Personalization of mobile experiences embedded with page URL notification would facilitate the display of recommended products instead of the much-disliked pop-ups.
Top-of-the screen placement of status bars for adjustment of cart value based on different dynamics such as shipping costs or tiered discount.
Separate optimization of desktop and mobile.
Recently, there have been innovations such as progressive web apps(PWA) that are designed as standalone apps with push notifications, instant loading, saved user data, and offline modes for mobile websites. Such moves could redefine success for e-commerce in 2019 and more years to come.
2. Installation of an Advanced Filter Function in E-commerce Websites
Advanced product filtering is an innovative way to keep your customers content with the speed at which they can search and shop for products on your website. Consumers want to save as much time as possible when it comes to shopping. In fact, those who are unable to find the exact product they are looking for easily bounce from your site.
Therefore, adding an advanced product filter function to e-commerce websites selling different variations of the same product could work magic.
Customers utilize this function to easily sort a wide array of product options. Unfortunately, 42% of well-known e-commerce businesses do not have a category-specific filtering function for most of their product verticals.
For an online shoe store, this innovative function can help visitors filter through different sizes, brands, color, and designs.
3. Innovative Delivery Options
A delivery is only successful if the customer is able to receive their goods on time and in good shape. Delivery is an important component of successful e-commerce. It needs to be fast, convenient, timely, reliable and safe.
Therefore, to maintain your e-commerce business ahead of others, you will need innovations that will make your delivery options achieve all these attributes. According to Shipbob, shipping is one of the key deciders amongst e-commerce businesses that are competing for a certain customer base.
One main source of delays in the delivery of products is when the receiver is not at home. This means delivery address can change quickly and without prior notice, which is why e-commerce bigwigs such as Amazon are testing new delivery options such as the use of drones. This has already been done in countries like Australia and England. There is a high possibility that other e-commerce companies will try it out.
System innovations are also trying out new techniques like in-home delivery using smart locks. This is a home delivery service where the person delivering the goods sends a notification to the customer and if the goods’ recipient is not at home then they can use a remote unlocking system to give the delivery person access into the house.
This clearly shows that speed and efficiency are going to shape the e-commerce business in the future.
4. The Power of Content Will Be Sought After
The true power of content comes from the galvanizing effect it has on an audience; striking the mind and sitting well in their hearts such that it unfolds like a story well told, with the consumer at its epicenter. According to David Herrmann, the director of Advertising at Social Outlier, your target audience should connect and merge with your content first. It should be able to drive inspiration. Herrmann also adds that poor content is to blame for expensive traffic and low sales.
Therefore, to have a successful e-commerce brand, a combination of visual, experiential and audio content need to be used to drive full-funnel marketing campaigns. In addition, when designing content, don’t target to sell a product. Remember, great content sells to the consumer an opportunity to better their aspects of life.
Innovative ideas capture consumers’ expectations before they happen. This is why 45% of customers prefer shopping from e-commerce websites that can deliver personalized recommendations. What is even better is that 56% of these shoppers would still prefer returning to sites that offer such tailored services.
Currently, there are e-commerce sites that deliver such personalized recommendations based on your shopping history. Most involve sending emails with exciting offers according to the customers shopping behavior.
However, AI and machine learning are going to make the personalization of consumer recommendations a turning point in e-commerce in future years.
6. Voice Search to Alter SEO
As SEO continues to evolve and ranking algorithms change on a continuous basis, we are heading into an era where this same SEO will be altered altogether by voice search. ComScore estimates that voice searches will account for just over 50% of total online searches. Now, we all know that e-commerce websites adjust according to searching engine updates and Google have made it clear that they will always ensure users get the best voice search results.
Voice search is expected to be a big game changer in SEO and e-commerce websites are already optimizing their sites to conform to voice searches. Some of the businesses that have already taken care of this are Walmart, Dominos, and Lyft.
7. Cryptocurrency to Offer Faster and Safer Payment
Several years back, everyone was fearful of online payments. However, this fear is dissipating. More people are growing more confident in paying online. Moreover, although PayPal and credit/debit cards have been popular, wallets are quickly taking over. In addition, the use of Apple Pay, Samsung Pay, Android Pay, and Walmart Pay are increasing.
On the other hand, with the introduction of cryptocurrencies, e-commerce will be more likely driven to a point where buyers want to pay via cryptocurrencies. This is because they are quick, easy and safe to use.
E-commerce has a lot of dynamism to it but there are key tenets that if well tweaked could steer your business in a steady growth direction. Optimizing for mobile-first, voice search, personalization, easy and faster payments as well as efficient delivery could be the new determinants for a successful e-commerce site in the future.
At INDYLOGIX Solutions, we have rich experience in optimization of e-commerce sites for increased conversions and sales. If you would like to see your site stay on top of the leaderboard in terms of adopting innovative ideas that could revolutionize the future of e-commerce, we invite you to take advantage of our unbeatable offers. Request your quote and get a handcrafted digital experience that gives your ecommerce the real boost it needs for better sales with little effort.