Hey, y’all, we welcome you back!
So, have y’all gotten the news? No? Shall we spill the beans? Yes? Google has wielded its algorithmic wand once again. Google has confirmed that a core update will be rolled out in August 2023, making it the second major update of the year that is expected to affect all websites in all languages.
In today’s blog post, we will discuss what you need to know about the Google August 2023 update, including how to brace for the impact and what to do if you experience any negative impact. So, whether you’re a website owner or a search engine optimization (SEO) professional, read on to learn more about this important Google core update.
What’s the News?
Google has unveiled the rollout of the August 2023 core update with the commitment to refine search engine rankings and it will take weeks to roll out completely. The last core update was in March 2023, making it the second Google core update since March 2023. Google core updates play an important role in Google’s ongoing efforts to ensure that users consistently receive relevant, reliable, and helpful search results.
Here’s the tweet made by Google –
How Will it Impact Search Ranking?
Google hasn’t released any specific detail about the core update and how it will impact the search algorithm at large and is still in roll out phase, but it’s safe to assume -considering the previous core update rollouts- that Google Search Core Update August 2023 promises a shift towards user-focused search results. So, what to expect from the core update? Google Core Update can impact the website’s search performance positively, adversely, or even may not impact the website at all. Does that mean if the website isn’t ranking well in search results, the website has any issues with it? No, a drop in the website ranking doesn’t indicate any issue with the website’s structure or technical aspect of the website.
Some websites that have high-quality, relevant, and informative content are more likely to see their ranking improve. On the other hand, websites that have low-quality, spammy, or irrelevant content are likely to see their ranking decline. But that’s guesswork until the complete core update rollout is performed. As the digital landscape is evolving, brace for shifts, quality, relevance, and user-centricity will always stay the utmost priority.
What to Do if Your Website Gets Impacted Due to Google Core Update August 2023?
While Google Search Core Update August 2023 may take up to two weeks or more to completely roll out, it’s better to be sure with your actions rather than be sorry later. So, if you want your website to be Google core update proof or if you’re seeing a regular trend of your website not ranking in the SERPs or how it used to, here are some actionable suggestions to rank better in Google –
1). Don’t Press the Panic Button too Soon – Google Core Update August 2023 may impact your website’s ranking if it doesn’t meet Google’s latest standards. So, don’t panic; rather, focus on making the website and the website’s content follow EEAT guidelines.
2). Analyze the Website’s Performance – Use Google tools such as Google Analytics and Google Search Console to figure out which pages have lost traffic and ranking lately.
3). Follow Best SEO Practices – Make sure your website is up-to-date and is following the best SEO practices.
Apart from following these suggestions, here are some questionnaires that you must address to be well-prepared to ward off Google Search Core Update August 2023’s impact. Below are the questionnaires Google suggested after the launch of the Panda algorithm to assess the quality of the website –
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators or spread across a large network of sites so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health-related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia, or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
Previous Google Core Updates
Below is the list of major Google Core updates rolled out throughout the years.
- March, 2023 Core Update
- September, 2022 Core Update
- May, 2022 Core Update
- November, 2021 Core Update
- July, 2021 Core Update
- June, 2021 Core Update
- December, 2020 Core Update
- May, 2020 Core Update
- January, 2020 Core Update
In a Nutshell
The Google August 2023 Update is a major event in search engine algorithm history, and everyone should be ready to embrace it. Because remember – there’s nothing permanent except changes, and Google is changing its search engine algorithm! Adapt the Google core update, align your website with it, and make innovations to make your website reach a wider audience and rank better. We hope the tips provided in this blog post act as a guiding light and help you to make your website beat the curve and thrive in the post-core update era.
Are you already dealing with core update blues, or does this whole Google Core Update August 2023 thing seem too technical for you? Chillax, we’ve got you covered. As the market best Digital Marketing Agency, the team at IndyLogix Solutions is an ardent follower of the Japanese concept of Shu-Ha-Ri, which transcends every aspect of our operation and services. Be it Digital Marketing Services or Web Development Services, our in-house dedicated team of experts keeps their tabs open on everything latest in the digital marketing and IT sector and utilizes their skills to translate efforts into success. Is your website ready to succeed? Are you ready to succeed? Connect with the team to know more!
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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