Gone are the days when marketers used to walk to the doorsteps of customers to sell their products. Today’s age is the age of digital marketing and when we talk about digital marketing, how can we forget to mention social media. The evolution of social media has completely changed the way people interact and share information. It has also altered the way people search and buy products. This opens the doors for unlimited career opportunities for people to become social media marketers.
Social media marketing is a quite exciting but very challenging job. Today’s market is a very competitive and rapidly changing market where thousands of new products get introduced every day. A wide range of newcomers also hit the market every day offering the same services that others are already offering. The biggest challenge marketers have to face in such a scenario is – how to make their products/services and brand different from others. Hence, marketers keep on trying to adopt new approaches and innovative ideas on a consistent basis to cope with the situation.
This article is aimed at providing you with some information about the different approaches social media marketers are adopting to lead the race in such a vast competition. Let us begin
Pleasing the audience
Understanding your audience is the key to draft a successful marketing strategy. Just having the best product and the brand is not enough to run a successful business. Putting some efforts in pleasing your audience is also equally important. You can offer discounts to your customers, execute the loyalty programs, or make specific products and services free to do so.
Highlighting the advantages of adopting their brand
Brands exist to add on value and the products/services competent in aiding people in hard times such as the COVID 19 pandemic quickly gain the attention of potential customers. Demonstrate the benefits of your brand over others and show how your brand is benefitting your customers more than your rivals. Make sure to use strong content to describe the additional advantages offered by you.
Taking help of infographics
Attaching infographics in content along with the text is an excellent way to attract a higher number of audience easily. A content that sums up colourful images, charts, diagrams along with the text looks more appealing and likely to attract more number of individuals. This ultimately increases the chances of having more potential leads for your business.
Making a complimentary choice among a variety of social media platforms
As we see a number of different social media platforms including Twitter, LinkedIn, Facebook exists today each of which fits best for accomplishing specific kinds of tasks, making a suitable choice that complements your business is highly crucial. You are required to set clear objects in mind about what exactly you want to accomplish through social media marketing and choose the platforms accordingly.
Publishing the content on trending topics consistently
Doing some research on what’s trending in your field, generating outstanding content on the topics, and posting them on a consistent basis on your social media accounts can be really helpful to drive more traffic towards your websites. This will also show your proactiveness towards your industry and aid in building the trust of your audience towards you.
Ensuring smooth interactions with the audience
Accomplishing smooth interactions with the audience is extremely important to capture a good market in the digital world. Well, it is not just swift interaction but providing informative content about your products is also highly crucial. The combo of proper interactions as well as the correct information can satisfy the customers and accelerate the purchasing process.
Incorporating audios to their content
Utilizing audios to convey your messages is yet another important method to empower your social media marketing strategies. Dispatching audio files to the audience can aid in developing a better connection with people as they free the audience from the tedious and time-consuming task of reading long stories. It is a great way to send a quick message to those audiences that generally don’t prefer to spend their time reading long content.
Posting classic content
Choose such topics for posting content that is less likely to become outdated and will be liked and searched by the readers forever. These kinds of content will ensure your evergreen presence on Search Engine Result of your favourite search engines as well as in the minds of your audience. You can go for something that is funny or post some educational content on your social media accounts.
Polling the audience
Polling is an effective means of obtaining the customer’s feedback. It can aid you to make sure that you are matching the requirements of the customers and able to satisfy them. The platforms like twitter and Instagram provide excellent features to administer polling for your customers. However, polling should not necessarily be related to sales. You can go for other stuff as well just to ensure your presence in the minds of your audience.
Identifying the most suitable time to post their content
It is not only a fabulous content that aids you to grab more audience but the time duration in which you are posting the content is also very crucial. No matter how good your content is, you may miss the chance to deliver your content to your potential customers if you have not posted it at the right time. If you post your content between 9 am and 4 pm, it is more likely to hold a greater number of audience than the one you post in other timings.
Social Media Marketing – A must Factor
Social media marketing is something that should not be avoided by any business owner at the present date. If you are not utilizing social media marketing to promote your business then you may not be living in the 2000s. This is something that can add significant risk to your business and neglecting the same may end up losing a tremendous number of business opportunities.
Thinking to leverage social media marketing to the fullest? We, at indylogix, possess an excellent team of Social Media Marketers that promise to put their 100% efforts to take care of their clients as well as their business. Meet them today and leverage the best services!
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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