Top 10 Important PPC Trends to Watch in 2021
Are you looking to improvise your PPC campaigns? No worries, this blog will detail the top 10 important PPC trends you should pay attention to in the year 2021. Before that, let us have a glance at the meaning and other details associated with PPC.
“PPC stands for Pay-Per-Click marketing. It is a type of digital marketing where the promoters have to pay a specific amount of price every time whenever their ads get clicked.”
In simple words, PPC is a tactic to purchase the traffic for the website.
Types of PPC
PPC is of many types including
- Search Ads
- Social Media Ads
- Image or video Ads
- Remarketing and so on…
Benefits of PPC for a Business
PPC marketing offers many significant advantages to a business including the following
- PPC is a cost-effective way to reach a higher number of your target audience.
- It is very easy to create effective PPC ads without any need for specialized designing skills.
- PPC marketing has nothing to do with algorithm changes which is generally the case with content marketing and SEO.
- It is capable of adding big numbers to your potential leads.
- PPC helps you to reach your business goals easily and speedily.
Top 10 Important PPC Trends You Cannot Overlook in 2021
- Understanding the Audience
Understanding the target audience is crucial to draft any digital marketing strategy. The same thing is applicable for generating effective PPC campaigns as well.
Take out some time to think thoroughly about your audience. Get ready with the details like what information your audience is searching for, the mediums of interaction they use, the factors based on which they make a buying decision, and so on.
The two main areas that can help you in reaching the right audience is your keywords and images.
A business that learns and understands its audience very well along with their needs can build a strong and result-driven PPC campaign quickly and vigorously. - Leveraging Diverse Platforms
Instead of relying completely on Google Ads Search, the marketers are trying a diverse range of platforms to accomplish their PPC campaigns.
This range includes platforms like Facebook, Twitter, Instagram, and even youtube and TikTok.
Moreover to this, platforms like Amazon, Quora, and Linkedln are also entering into PPC slowly and are expected to play an important role in PPC marketing in the forthcoming years. - Drafting an Appealing Content
We all are aware that content is the king of any digital marketing strategy. The better the content will be, the bigger will be the results.
The same belief is true for PPC campaigns as well.
The success of your PPC campaign largely depends on the quality of the message included in it.
Suppose you get the right person on the right ad at the right time but the message is wrong. What will happen? Of course, you will lose the opportunity of attracting a potential customer.
Hence, think about your message twice before posting it on your ad. Your message should be appealing, engaging, and capable of creating an emotional bond with the viewer. - Automation
Automation i.e. the use of artificial intelligence and machine learning is one of the biggest PPC marketing trends running in the current times.
Artificial and machine learning can help PPC marketers in many ways including the following- Creating performance reports.
- Creating dynamic ads based on website content and user’s attitude and actions.
- Ascertaining the performance issues (if any).
- Coming up with the best bidding strategies accomplishing different goals.
- Foretelling the Click-Through-Rate of upcoming ads.
- Recognizing the possibility of conversion for a customer and so on.
The biggest advantage of PPC automation is it serves as a great tool for marketers when it comes to finishing a task in a relatively less amount of time and budget.
The use of AI is going to work very well in 2021 and the upcoming years as well.
- Utilization of Video Ads
The utilization of videos in digital marketing has taken a sparkling hike in the past few years.
By 2020, almost 80% of traffic is expected to come via videos as per the reports. Also, people remember video messages more than text ones.
Looking at these benefits, PPC marketers are planning to take advantage of video marketing to their best.
As a result, videos are expected to play a significant role in PPC marketing soon.
One of the most prominent applications of video marketing is the creation of Instagram stories and this is expected to continue in 2021 as well. - Voice Search
People are shifting from text to voice search at a very rapid pace.
Almost 50% of search queries are expected to be voice-based by the end of 2020 as per the reports.
Voice search works more effectively with mobile devices.
As almost every individual owns and uses a mobile device, the possibilities of getting connected with the audience are much higher with the help of voice search.
Hence, voice search is expected to grab a significant corner in PPC marketing in 2021 and further. - Remarketing
Remarketing is a technique associated with digital marketing that involves displaying your ads in front of the people who have either toured your site or utilized your mobile application.
The technique stimulates your past or familiar customers to come back and make a purchase.
Remarketing serves as an excellent strategy if you are aiming to boost your sales conversions or want to give a hike to your brand exposure.
Remarketing is in trend now and is expected to continue in the upcoming years as well. - Mobile Optimization
Today’s era is the era of mobile devices, however, many websites over the internet are still not optimized for mobile devices.
Mobile optimization of a website is a mandatory thing in today’s scenario and the website owners have to take it seriously if they want to accomplish a successful PPC campaign. - The Role of Amazon
Undoubtedly Google and Facebook are going to dominate the PPC world in 2021 as well, however, the role of Amazon cannot be neglected.
Amazon is emerging as one of the excellent platforms when we talk about PPC advertising and will continue to grow in 2021 and forth. - Introduction of Ads Data Hub
We all know that pixel technology has been dominating the digital marketing world for a long time, however, it is only meant to work for single screens.
Mobile devices are ruling the world these days and pixel technology is not capable of tracking the effectiveness of ads when it comes to mobile devices.
This stops the journey of pixel technology in digital marketing and gives rise to a new term called Ads Data Hub.
Ads Data Hub provides marketers with more detailed reports that allow them to understand the efficiency of their ads on a variety of screen sizes.
Although Ads Data Hub has some sort of limitations, it gives a better opportunity to the marketers to understand the behavior of their customers as well as their reaction towards the ads. - Smart Bidding
Smart bidding is an advertising tool provided by Google Ads that utilizes the technology of machine learning to improve your ad campaigns.
The tool provides an easy way to select a bidding strategy that is particularly designed to accomplish your business goals and achievements.
Smart bidding aids you to fulfill a number of your PPC goals including the following- Creating new leads as per your required CPA(Cost Per Acquisition).
- Getting a better ROI for your selected strategy.
- Boosting your conversion rate to a great scale.
Conclusion
Today’s world is a world of extensive competition where you are required to draw more in less marketing budgets.
PPC marketing can serve as the best help in many cases allowing you to reach your marketing goals smoothly and effortlessly.
So, guys, I hope the information was helpful and you enjoy reading it.
By the way, if you are looking for a digital marketing expert capable of helping you in accomplishing all sorts of your marketing goals, hire our team. I bet you won’t get disappointed!
Google’s Core Web Vitals are Changing into Ranking Signals in May 2021
Are you ready?
If you have been ignoring Google’s Core web vitals Google, please brace yourself because Google has officially announced that Google’s Core Web Vitals are going to be the conditions for their ranking factors from the coming month of May.
This means Google is going to consider the Core Web Vital score of your webpage together with additional ranking factors before driving your website to the top of the page.
So, guys, it’s time to handle Core Web Vitals with caution to avoid any drops in your page ranking.
Well, many of you must be unaware of this. Also, you will be wondering what these Core Web Vitals are and how they can impact the ranking of a website.
Don’t worry. I will cover all such information in this blog so that you have a better idea and knowledge of Core Web Vitals.
Let us first understand the meaning of Core Web Vitals.
What are Google’s Core Web Vitals?
“Core Web Vitals are a collection of three-page metrics whose main purpose is to examine the page loading speed, responsiveness, and visual balance of a web page visited by the user”
The Core Web Vitals are basically a part of those factors that are considered by Google to come up with the overall page experience score of a web page.
The Three Core Web Vitals Metrics
Core Web Vitals mainly include the given three metrics
- Largest Contentful Paint(LCP)
LCP weighs the loading performance of a web page and calculates the time in which the main content gets loaded on a web page.
To be more clear, LCP is nothing but the period between making a click and getting the page content displayed on the screen.
Google breaks LCP into three main categories namely good, need improvement, and poor as shown in the below picture
To achieve an outstanding user-experience, the LCP value should not go beyond 2.5 seconds calculated right from the beginning of the page loading process
Tips to improve the LCP of your site- Avoid using large page elements.
- Choose a good hosting provider to host your site.
- Avoid using unnecessary third-party scripts on your webpage.
- Implement lazy loading on your website or webpage.
- Minimize your CSS.
- First Input Delay(FID)
FID determines responsiveness and identifies the experience i.e. what a user will feel when he will interact with the page for the first time.
It measures the time taken for a user to connect with your page. The examples include- Selecting a menu option.
- Expanding accordions.
- Performing navigations.
- Entering values to the text fields and so on…
The below picture shows Google’s guidelines for FID.
As the picture shows, the value should not go beyond 100 milliseconds to guarantee a delightful user experience.
- Tips to improve the FID of your site
- Minimize the use of Javascript
- Depreciate or avoid the use of third party scripts
- Utilize browser cache
- Cumulative Layout Shift(CLS)
CLS calculates visual stability i.e. how stable is a web page when it gets loaded.
For example, If a page element moves around the page at the time of loading, this is a sign of poor CLS which should not occur.
The below picture shows Google’s guidelines to categorize CLS values.
As the picture says, the CLS value should lie within 0.1 to promise a great user experience.
- The factors that may elevate the value of CLS include the following
- The images or videos of unpredicted size.
- External ads that are likely to change their size frequently.
Tips to improve the CLS of your site- Define the size for media elements including videos, images, GIFs, etc.
- Reserve the space in advance for the ads.
Different Ways to Check Core Web Vitals of Your Webpage
- Analyzing your Core Web Vitals with the help of Google LightHouse
- Steps include:
- Launch your website in the browser.
- Choose the Developer option.
- Select the LightHouse tab from the given options.
- Toggle to select between mobile and desktop options.
- Click on Generate Reports.
- Steps include:
- Analyzing your Core Web Vitals with the help of Google Light House
- Steps include:
- Launch PageSpeed Insight tool.
- Enter the desired URL.
- Toggle between mobile and desktop as per the need.
- Review the field or Stimulated data.
- Steps include:
- Analyse your Core Web Vitals using Google Search Console
- Steps include:
- Log in and launch the Google Search Console dashboard
- Select Core Web Vitals from the enhancement tab.
- You can review the scores for both desktop and mobile devices as per your need.
- Check reports to gather details about the issues.
- Steps include:
A Glance at Page Experience Signals
Page experience signals is a collection of signals determining the overall experience whenever a user interacts with a web page.
- Mobile Friendliness
- Safe Browsing
- HTTPS
- Intrusive interstitial guidelines
How to Optimize Your Page Experience
- Analyze and optimize your Core Web Vitals using any of the tools mentioned above.
- Check the mobile-friendliness of your webpage or pages with the help of the Mobile-Friendly Test tool.
- Ensure better security of your webpage/pages with the help of the Security Issues report.
- Ensure a safe site connection by securing your site with HTTPS.
- Utilize interstitials in an optimized way.
Augmenting the Core Web Vitals
Google advises taking anything marked as ‘poor’ as the top priority and fixing the issue on an immediate basis.
Then you are free to fix the other relevant issues based on their urgency of fixing.
If you are an individual with very little or absolutely zero technical knowledge, it is advised to take assistance from the technical team to solve the issues.
Meanwhile, you can follow a few practices including using AMPs (Accelerated Mobile Pages), limiting your number of page resources up to 50, restricting the size of your web pages under 500 kb to achieve better results.
EndNote
As the number of websites present on the world wide web is mounting every day, acquiring a good website ranking on the SERPs has become a more tough assignment.
A single mistake committed by you can have a huge impact on the ranking of your website.
Hence, folks, understand the Core Web Vitals thoroughly and follow all the required practices to optimize them.
Contact our team of professionals if you need help!!
Local SEO – A Secret Sauce Behind Business Success
Are you sure that your online visibility is not blurry?
Have you ever heard of Local SEO?
it’s now a trending concept that is helping businesses to generate more customers in their geography. First and foremost, let me make this concept clear and then I will provide you all the important details.
What is Local SEO?
Local SEO is a trending marketing strategy assisting businesses to promote their products and services to their local customers.
Difference Between SEO and Local SEO
SEO, as we all know, is a powerful way to improve the SERP ranking of a website or a business.
The primary difference between SEO and local SEO is that where general SEO aids to increase the ranking of a website nationally, local SEO primarily focuses on a particular area and targets more on your local audience. To accomplish successful local SEO, you need completely different strategies and approaches than that of general SEO.
Importance of Local SEO
- Enhances the local traffic towards a website.
- It boosts the visibility of your brand within a specific locality or region.
- To increases the possibility of converting an online search into offline shopping.
- It aids to catch more customers in your locality.
- It helps you to get more leads from the crowd of mobile users.
Striking Facts About Local SEO
- Almost 80% of local searches convert into a purchase.
- Almost 50% of Google searches are intended for a local search
- There is more than a 500% hike in local searches in the last few years.
- Almost 50% of the searchers tour the store on the same day of performing the local search.
- Nearly 76% of the local searches performed on smartphones visit the store for sure.
Effective Tips to Optimize Your Local SEO
Performing local SEO may seem a simple and easy chore, however, there are many significant practices that need to be followed to achieve the desired outcomes.
A few of these can be seen as under:
- Review Your Homepage
To optimize your website for local SEO, the first thing you need to review is the home page of the website. Make sure your home page explains very well who you are, what services do you offer, and what is your location. - Leverage Google My Business Account
Improving your business profile is an effective way to boost your SERP visibility. This can be better achieved with the help of a Google business account created for that business. There are a few important points you need to consider while creating your business profile. These include providing correct and up-to-date information about your business, including your company’s logo, providing clear information about the products and services you sell, giving immediate response to the customers, and so on. Also, make sure to include your offers and discounts in your business profile. - Check Mobile-Responsiveness of Your Website
People are shifting from desktops to mobiles at a very rapid rate. In fact, there are already a huge number of users that use mobile devices to perform a search. This gives a rise to the need for a mobile-friendly website. Make sure your website’s design is mobile optimized and fits very well to a variety of mobile screen sizes and resolutions. - Optimize Your Location Pages
This point is highly crucial if your store is situated at multiple locations in the given area. Following details need to be clearly defined in one or more of your location pages- Your store opening hours with specific timing details
- The name, address, and a valid phone no.
- Attached google maps on all pages
- Parking availability
- Create Separate Pages for Different Products and Services
You may think of explaining all the products and services on one single page. However, it is good to avoid the same as it may diminish local SEO rankings. Opt for creating a unique, separate page to explain every single product or service you provide. This will benefit you with better and more effective results. - Make an Optimal Use of Your Metadata
Metadata i.e. a few lines of text written below your website URL on the SERP. These lines are very important to create the first impression of your website as well as your business. Visitors often read this data before clicking the website URL. Make sure this metadata is clear, impressive, and logically explains the area of your business to the reader. Also, make sure to add your city and location in your metadata if you are aiming to improve your local SEO. - Ensure to Create Social Media Accounts
To achieve good rankings for your local SEO, you must have social media business pages on various social media platforms including Facebook and Twitter. It serves as a bonus and another way to point your location when it comes to improving your local SEO.
Role of Content in Improving Your Local SEO
Drafting and publishing good quality content is one of the most effective ways to improve your local SEO. It is a superb way to rank yourself for the local keywords involving relatively less competition.
There are various different types of content that can help your local SEO. These include creating city-specific landing pages, creating state or region specific landing pages, FAQ pages, SEO optimized blogs, and so on.
Requisite Tools to Manage Your Local SEO
- Whitespark
Whitespark is a great website that aids to increase the number of your online customers significantly. It is a great tool to boost your rankings, drive more business, and accelerate you towards your success.
The most prominent local SEO tools offered by Whitespark include- Local rank tracker
- Reputation builder
- Review checker
- Local citation finder
- Review Trackers
Review tracker is one more powerful tool to manage your local SEO. The tool enables you to create and maintain a solid online reputation by monitoring and analyzing your customer reviews. Brands like Subaru, Midas, and American Family Insurance are already utilizing Review Trackers. The tool offers many different pricing plans from which you can choose as per your budgets and requirements. - Moz Local
The next important tool that offers a brilliant way to perform your local SEO is Moz Local. The tool provides various important data and methodologies that help you to boost your website visibility. The local provides easy and effective location management by availing you with the facilities like location data management, real-time profile management, data cleaning process, review management, and so on. - Synup
Synup is another effective reputation management and digital marketing solution specifically designed to help your local SEO. You can perform a variety of important tasks including managing your listings, monitoring your analytics, and generating reports with the help of the tool. The tool avails you with numerous listing updates and provides immediate notification whenever a review regarding your business is generated. - SEMrush
SEMrush is another prominent tool capable of aiding you with your SEO and search analysis. It provides users with various important information including website traffic information, keyword information, relevant SEO information, and so on. The most popular and widely used tools provided by SEMrush include competitor analysis, backlink checker, and keyword research.
Conclusion
We all are more interested in the things which are geographically nearer to us. Hence, local SEO has become a crucial aspect to execute a small scale business that operates within a specific region or locality.
It optimizes the SERP ranking of a website for a specific region or locality instead of working on a national level. Focusing on your local SEO means more local traffic that turns to more local customers and ultimately more local sales.
So guys, what are you thinking about? Drive ahead your business with powerful local SEO strategies. Meanwhile, if you want a digital marketing expert, you can get in touch with Indylogix Solutions.
How To Team Up Web Design With SEO?
Hello creative designers,
Are you wondering how to design an SEO friendly website?
If yes then this blog is for you. If not, this blog is still beneficial for you as it will give you a booster idea about the connection between one of the most crucial aspects of SDLC i.e. the designing and the Search Engine Optimization.
We have torched a few important chores, a website designer must do to improve SEO of the website.
Let us commence by understanding the importance of good website design and SEO. Meanwhile, if you are someone who needs a team of expert designers or SEO practitioners to raise your business, you can hire dedicated developer anytime.
Significance of Web Design
A web design of a website is a critical element of any marketing strategy. It affects your visitors and your business in many ways. Let us have look at a few areas in brief –
1. Better Engagement with the Audience
Your website’s design is the first thing your audience is going to notice whenever they visit your website. Hence, a clear and logical design is very important to make an optimistic influence and retain them for a long time.
If the web design is appealing and beautiful, people would love to explore more and know more about your business.
A badly designed website, on the other hand, will result in a negative impact on the audience and ultimately, the abandonment of your website.
2. Enhanced Brand Image
Your web design is the replica of your brand. Hence, if you run a poorly designed website, it will diminish your brand image.
On the other hand, a well-designed website incorporated with outstanding content will help you to gain the trust of your audience and enhance your brand image.
3. Raised Profits
An organized and appealing web design can give you the chance to generate more potential leads. This will have a direct influence on the profits and revenues of your business i.e. it will get increased of course.
Significance of SEO
Search Engine Optimization is also a crucial element of a successful online presence just like a website design. On-page & off-page SEO help to drive traffics to a website. The difference here is SEO focuses mainly on raising the rankings of a website over different search engines and driving more traffic towards it.
Let us understand its cruciality.
1. Increased Website Traffic
The main focus of all the SEO activities is towards increasing the visibility of your website. This increases your website’s SERP rankings which ultimately results in driving more significant traffic towards your website.
2. Better User Experience
The term SEO can be mainly divided into two categories – on-page SEO as well as off-page SEO.
On-page SEO, one of the most crucial elements of any SEO strategy concentrates mainly on the areas such as website responsiveness, speed, and likewise. This aids in enhancing the usability of the site.
This way you can gain a happy visitor by ensuring a better visitor experience.
3. Easy Attainment of Your Business Goals
Well-planned and properly implemented SEO strategies helps a business to boost its online presence and enhance its brand value. It also aids a business to generate new opportunities to grow and raise its sales and revenues.
This helps a business to attain its goals easily, effectively and timely.
4. Potential Lead Generation
As I have already mentioned, a good SEO always helps a business to secure more website traffic. When the number of visitors towards a website will be more, the possibilities of generating more potential leads from that traffic will also increase significantly.
The Relation Between Web Design and SEO
The connection of designing with SEO is intricate. As designing is all about the look and feel of the website whereas SEO is about the ranking of the website over the search engine result pages, it seems they have no connection at all. However, the former is not true.
A website requires the united efforts of experienced designers, developers, and SEO experts to produce the desired outcomes.
Although the designing and SEO of a website are completely different chores, the ultimate objective of both the terms is presenting the website visitor with an excellent user experience. Hence, the terms have a strong relationship with each other.
List of Designing Elements That Impact SEO
1. Title Tag
The title tag is something that is used to display a message on the uppermost bar of the browser. To achieve a better SEO, the message given within the title tag should be unique and should clearly define the purpose of the page to the search engine.
2. Heading Tags (H1, H2…..H6)
The heading tags are utilized to show up what a web page as well as the different sections under it are all about. Both main as well as subheadings given on a web page should be catchy and should define the most important points to be noted on the same.
3. Meta Descriptions
Meta descriptions are nothing but a few lines of text displayed under your website name/URL on SERPs.
Good and well-explained meta descriptions increase the possibility of having a searcher visiting your website. Hence, meta descriptions are very important to enhance the click-through rates of a website or a webpage.
Role of Designers in Improving A Website’s SEO
1. Structure of Website
A website’s structure is a crucial thing that binds a visitor from the website. A clean and understandable structure is important for both the UX as well as SEO of the website.
The designers can give their significant contribution towards creating and maintaining a well-structured website.
As a designer you can make sure that your webpage is having H1 tag as the primary subject of your page. You can also utilize H2 to H6 tags for subheadings to make the page more SEO friendly.
You can also keep a check on the links present throughout your webpage. The links should be clearly visible and properly understandable to the user. Give separate colors to the links to make sure they are not lost within the other text.
If you are a programmer, make sure you are not spoiling the code with too many div tags. Concentrate more on the main, headers, and navigation bar instead. They are the crucial elements to improve the SEO of any website.
2. Responsiveness of Website
Mobile devices are the essence of today’s world. We live in a scenario where the use of mobile phones to use the internet is more than double than the use of desktops. A website which is not mobile-friendly is losing significant chances of gaining more traffic in such a scenario.
As a designer, you can make sure your website is optimized for variant screen sizes and fits well on any device of any screen size. No matter it is a desktop, tablet, or a mobile device of any screen resolution, your website should be optimized for that.
Check the font sizes are appropriate for varying devices and their screen sizes, check that pop ups fit and display properly to all devices. Also, check the image sizes are correct and suitable to all devices and so on.
3. The Navigation
The navigation of a website is an important element no matter it is for a small website or for a large, enterprise level web application. Hence, having a well-planned and logical navigation is highly crucial.
Give adequate time in planning and designing the navigation of your website. It should be clear, sensible, and simple. The navigation should be properly categorized and subcategories should be logically related to the main category.
Your navigation should be such that it is not missing out on any important pages.
A good navigation is not only a matter of praise for the designer but it improves the SEO of the website as well.
4. Speed of the Page
The loading speed of a website or a web page is a critical element and one of the most common reasons for the abandonment of the page.
No visitor likes to wait for more than three seconds on an average to get a website page loaded and quits the site immediately if this is the case.
Website’s loading speed has a great impact on the SEO of the website as well.
As a designer, you can have a number of options to optimize the loading speed of a website.
First of all, evade injecting too many images in the page design. Second, use lightweight images instead of heavier ones. Third, use the images in proper dimensions and format, and so on.
Image optimization is a crucial thing from a development perspective also. Adopt lazy and progressive image loading to ensure a better user experience as well as loading speed.
Final Words
Well, you must have understood the connection between web design and SEO is unavoidable. A well-thought web design can prove to be one of the best helping hands to improve the overall SEO of a website.
Designing a high-end, SEO optimized website is not a tough task. If you keep the above-mentioned points in your mind you can surely play a significant role in enhancing a website’s SERP presence. Good luck designers!
5 Effective Tips To Audit Your Google Ads Account
PPC(Pay per click) advertising is one of the most effective and trending ways to reach the maximum number of customers willing to buy your products or services. When you are new to PPC advertising, the most recommended platform to start with is always none other than Google. However, only the creation of a Google ads account is not all that is going to bring in the desired outcomes, in fact, a thorough audit of your Google ads account is also crucial to enhance your PPC efforts and convert them into a success. Below are a few points that will aid you to discover why auditing your Google ads account is important.
Benefits of auditing your Google ads account
- It aids you to determine the existing faults in your ads accounts and provides you the ways to improve it.
- Helps you to draw more profits and revenues from your ads account by putting a lesser amount of time and money.
- It aids you to avoid wasting your money on worthless areas and enhancing your PPC results.
- It can aid you to come up with innovative campaign ideas.
Prominent tips to audit your Google ads account
Although there is an ample number of ways in which you can audit your Google ads account, there are definitely a few specific areas that you can check out to reserve the desired amount of results and avoiding of which may lead to wastage of a handsome amount of your money in wrongly placed ads. Let’s have a look at these areas
1.Conversion Tracking
The first and one of the most important key players in the list is conversion tracking. Conversion tracking is an effective way to figure out if your efforts are working or not. It aids you to determine the performance of your campaigns by giving you details about the keywords, products, or ads that are driving the most number of leads and sales. Hence, if you are not accomplishing the tracking adequately, it may become impossible for you to determine if people are converting or not, and if yes then how.
However, only around 30% of the Google ads accounts perform conversion tracking in the correct direction and the rest 70% are either tracking in the wrong direction or not performing any tracking at all which leads to the failure of their ads campaigns.
2. Targeting
Targeting is an important aspect that determines which people will see your ad, and how and where they will see it. This will give you an understanding of whether the visitors are new or they are the old ones, what are their preferred timings of performing searches and the devices they are using to perform a search.
It is quite common to forget about target settings if your ad’s performance is good however this is something that can allow your ads to get shown outside of your target area hence should always be handled with care and should never be overlooked.
Whenever people create new campaigns, they are very likely to go with Google’s default settings, however, this does not work in every case. Hence, reviewing your targeting settings adequately and performing the necessary changes if required is highly recommended.
3. Quality Score
Quality score is yet another important factor to guarantee the success of your Google ad campaign. One of the most prominent factors that can drop your quality score significantly is your landing pages. Make sure you are having a unique and separate landing page for each ad group. Always avoid directing users to the common homepage.
When you will provide your searchers with exactly what they are looking for, you will definitely increase the number of your conversions to a great scale. You can utilize a message match to enhance your conversion rates significantly.
4. Structure
The next prominent thing that needs to be checked is the structure of your account. Your ad group structure is an important aspect to make your account easier to understand and use. There are a few things that you need to think about while checking the structure of your account including the number of keywords an ad group contains, their similarity, the possibility of splitting the keywords into separate ad groups and so on.
The creation of clean and specific ad groups is very important to organize and run a successful PPC account. The simplicity of your ad group also aids you to enhance your quality score significantly and draw better results from your ad campaign.
5. Search Terms
Search terms are nothing but the words that people use in their search queries when they come across your ads. Hence, keeping a check on your search term report is extremely crucial to ensure satisfactory results from an ad campaign. There are mainly two things that you need to focus on in your search terms report
- Determining unnecessary and irrelevant search terms that are resulting in the wastage of your funds and finding ways to get rid of them.
- Determining the search terms that include many clicks but limited conversions and finding ways to increase your conversion rates.
As per the reports, an average of nearly 75% of account budgets get wasted on incorrect search terms and the most effective way to minimize this wastage of money is utilizing negative keyword tools in the search term report.
EndNote
Auditing your Google ads account is a crucial process that you cannot overlook no matter your account is old or is a new one. It not only aids you to find out the flaws in your PPC campaigns but also aids you to generate more profits and revenues by spending a relatively less amount of your time as well as money.
However, performing the job can be difficult for you if you do not have adequate knowledge of the platform. You can take the assistance of digital marketing companies like us in such a scenario and ensure prompt and adequate auditing of your Google ads account. Good luck!