If you are busy developing a mobile application, I must tell you that you are making mistakes that you should not.
Committing mistakes is a tendency of human beings but who doesn’t like perfection?
Developing a successful mobile application is not as easy as you think. It requires a myriad of planning and beforehand preparation to create a successful mobile application.
I am here to tell you what aspects you must not ignore for the smooth running and success of your mobile application.
- Ignoring the User’s Expectations
Today’s scenario is full of competition where a tremendous number of new applications get introduced every day.
Hence, attracting a visitor to your application is no more a piece of cake.
If you are not learning your user’s expectations before developing your mobile application, you are making a big mistake for sure.
Every user is different in itself and comes to an application with a different set of expectations.
As a developer or application owner, it becomes your foremost duty to understand what your audience is waiting for before coming up with your application plan.
You can use an appealing welcome message or provide the user with a comprehensive application manual to get their interest and attention.
You should also avoid a few practices like putting a long, time-consuming registration form at the beginning of the application that may annoy the user and lead to the abandonment of your application.
- Developing the Mobile Application without Need
Your application looks beautiful and it is perfect in terms of functionality too, but there is no demand for your application in the market. What will you achieve by developing it? Nothing.
Hence, if you are developing an undemanded and useless application, you are committing a terrible mistake.
Guys, developing a mobile application is a time-consuming and costly chore so always beware of developing such applications that are worthless, futile, and unnecessary.
- Performing Inadequate Market Research
Market research is the key to make a business application a success.
Many people plan to create mobile applications without even thinking about what is required in the market actually.
Performing adequate research on a few elements is imperative to develop a successful mobile application.
These elements include
- competitor analysis
- audience analysis
- and SWOT analysis.
Meticulous research on the above-mentioned points will help you to find out the right track for your mobile application that will take it to the right destination.
Sufficient market research is the solid foundation to shape your application in the right way.
- Selecting a Wrong Development Team
Your mobile application is a gateway to add big value to your revenues.
As a high-quality application can only be expected from a highly skilled development crew, taking any chances with the development team may contribute big losses to your business and revenues.
Choosing the right mobile application development company having a team of skilled people becomes extremely crucial in the scenario.
Checking a company’s years of experience, the technologies it utilizes, the development process it follows, feedbacks of its existing clients, etc. is essential before you make a selection.
You can also take a free demo for better satisfaction and selection.
- Choosing the Wrong Development Platform
Of course, many prominent platforms are there to target when it comes to developing a mobile application, however, targeting all the platforms at once is a big mistake.
All the platforms including Android, iOS, and Windows has its own set of pros and cons.
Hence, understanding your requirement and choosing the high priority platform to go with becomes critical in the starting stages.
You also need to make appropriate decisions on many other factors including
- Whether you want to hire mobile app development company.
- Want to hire a freelancer.
- Or want to code on your own and so on…
As all the above-mentioned decisions are really important to be taken at the initial stages and can have huge impacts on the future of your application, all points are required to be well-thought before proceeding with the development.
- Not Developing Minimal Viable Product (MVP)
Creating a Minimal Viable Product(MVP) is a wise decision to test the performance of your application and understand the flaws.
Many people, however, do not understand the importance of an MVP and directly head towards creating the final product. Unfortunately, if the application fails, they end up wasting a huge amount of time, money, and effort.
So, guys, develop a practice of creating MVP for your application first comprising only the essential features your application is likely to have, then only build the complete application (of course, if the results of your MVP are positive).
- Not Taking Adequate Care of the UI/UX of Your Application
Undoubtedly, the functionality of an application is important and should be handled cautiously but not at the cost of UI/UX design.
While refining the functionality of a mobile application, the developers often forget about the UI/UX of their application which should not happen.
Simple navigation, an easy search method, and a flawless home menu all are big contributors to the success story of a mobile application.
Nobody is going to stick to your application if it does not have an attention-catching and delightful UI/UX no matter how good the application is from a functionality perspective.
The poor UI/UX design of a mobile application is not at all appreciable and is one of the major causes behind its abandonment.
So if you are neglecting your UI/UX to focus more on the features and functionalities, you are probably taking a false step.
- Inappropriate Application Testing
Testing is a crucial aspect of a Software Development Life Cycle that ensures the delivery of high-end, bug-free software.
Testing not only guarantees the prevention of bug leakage but also assures an enhanced user-experience.
However, many people do not take testing into conscience and lead to application failure.
To accomplish effective application testing, it is essential to find out the answers to a few questions beforehand which are as under
- How frequently the testing should be performed on your application?
- Do you want to hire in-house testing experts or go for an outsourced testing team?
- What tools and types of equipment are required to conduct flawless testing?
- and so on…
Having an in-house testing team is a good idea but if you go for an outsourced testing company, you are likely to generate better results.
The outsourced testing companies generally have a huge crowd of experienced testing professionals accompanied with a brilliant skill set they you may not notice in your in-house testing team.
- Failing to Perform Regular Updates on the Application
You have created a perfect application, launched it and your duty is over. Isn’t it?
The answer is NO. Your duty doesn’t end after launching the application.
Your application needs post-launch support for regular functioning and operations.
Timely reviewing your application and making necessary updates are vital to enhance the user experience, prevent the introduction of bugs, and retain the users.
You can choose a mobile appplication development company providing post-maintenance and support services to accomplish the task in an easy and cost-effective way.
- Overflowing the Application With Features
An application worth only if it is feature-rich. Right?
Yes. But too many features may end in unfortunates for your application.
Remember, it takes only two minutes for a user to uninstall an application if he finds it ineffectual.
User does like feature-rich applications but, at the same time, they do not think twice to abandon an application if it sounds vain.
Hence, don’t give any chance to your user to discard your application. Ensure to add only main features to it and beware of incorporating such features that harm the essence of your application.
- Promoting Your Application Insufficiently
A perfect application, a strong market, a flawless development team, delightful UI/UX, and thorough testing. All done!
What else is hindering your application’s success then?
And the answer is inadequate promotion.
I agree you have developed a great application but people are not aware of the existence of your application. What you will get from it? Simply void.
Adequate promotion of your application will help you to make people know your application and drive your desired audience towards it.
There are a number of different digital marketing practices you can follow to accomplish the task.
You can even hire a reputed digital marketing company for better results and profits.
A mobile application is a core element to grow a business in the current times.
No matter if it is marketing, sales, profits, or anything else, the mobile application has a crucial role to play.
It is a strengthening asset to grab a new set of audiences and generate more income.
Hence, a single mistake you commit while developing your mobile application can put you in big losses.
So, guys, do take the above-mentioned mistakes into the conscience and find a way towards a victorious line of work.
Contact us anytime for more information and assistance.
Building a product that perfectly resonates with your target audience is every business’ dream. However, 80-95% of newly launched consumer products never make it big. Even with products backed with in-depth market research, and huge development budgets, the numbers still don’t look very good.
With digital products, where development and marketing are considered relatively easier, the story is still the same. Although top Mobile App Development Companies might seem to be churning-out record-breaking apps one after another, the average small business is often left stranded in a volatile, highly competitive, and ever-changing market.
Product development is an expensive, lengthy process, and nothing hurts a business more than tediously developing products that don’t sell as well as they are supposed to. Because of this uncertainty, it is crucial for businesses to only invest in reliable products that they know will bring in the desired returns.
One good way to minimize the risk of a product’s failure and to judge its success potential is to build and launch a Minimum Viable Product (MVP).
What is a Minimum Viable Product (MVP)?
A good way to understand the term MVP is to consider what it tries to do. MVPs try to answer the most fundamental question every business is concerned with: Will my product sell?
A Minimum Viable Product is a simple, ‘barebone’ version of a final product designed and launched with the sole intent of gaining customer feedback and product validation.
An MVP only contains the core features essential to the product. The idea is to build and launch a basic but functional version of your product (Making it minimal but also viable).
Doing so does two important things, one it helps you understand if there is a demand for your product, and secondly it gives you access to customer feedback that helps in the rest of the development process. Both of these are massive advantages and will significantly help you align your product development efforts in the right direction.
Sure, it sounds counter-intuitive, launching an ‘unfinished’ product. But MVPs are not meant to generate revenue or maximize customer satisfaction. Instead, MVPs let you save time by entering the market early and then transitioning into incremental development.
At this point, you would be thinking, Who would buy an underdeveloped product?
As long as your product solves a real problem and does what it says, there will always be people who’ll need it. Call them early adopters or beta testers; it doesn’t matter. What matters is that there is a core group of people who either badly need or are too curious to try out your product.
These are your initial customers, who’ll buy from you no matter what, even when your apps don’t have the smoothest of animations or are jam-packed with features. Once you’ve launched your MVP, you play the waiting game. Remember, the biggest purpose your MVP serves is validating your product idea and providing you with customer feedback, so make sure you establish reliable feedback channels to make the most out of it.
Once the early customers start offering you feedback, you’ll have a good idea about what is and isn’t working with your core idea. You’ll also have more clarity on what new features to add and how to improve the user experience. Armed with this crucial knowledge, you can now double down on your development process with the confidence that you are building something your consumers really need.
At this point, it is worth noting that an MVP can be almost anything. We can have MVPs of physical as well as digital products; even services can have MVPs. For this article, we’ve confined ourselves to digital MVPs like apps and websites, mainly because they are easy to build and provide the most benefits.
Who should develop an MVP?
Knowing what an MVP is, you must be tempted to ask yourself: Does my business need an MVP?
The Answer is YES, if:
- You are entering a new market and/or have a new concept for a product or service. With novelty comes uncertainty. If you would like to validate your product idea or business model before pouring resources into its development, then going on the MVP route is the best for you.
- You would like to have more clarity on what features you should add to your existing core idea. An MVP can provide excellent customer feedback, streamlining your development process.
- Anyone trying to launch early, hoping to secure some market share, or trying to get ahead of competitors, can potentially benefit from an MVP. However, it is easier said than done. MVPs are built to test your ideas and generate feedback, don’t bank on them for building a loyal following or beating your competitors.
As stated above, product development can be an exhaustive, time-consuming process. Most businesses will not have the time to spare for the development of an MVP. It is always better to hire top mobile app developers in such a scenario to do the work for you. Having a dedicated team of developers on board saves time and drastically improves the quality of the end product.
Why build an MVP?
By now, you must already have got a good idea about the advantages of building MVPs. Here are the major takeaways:
- Minimum Risk
MVPs let you minimize risk by keeping you from overdeveloping a product or developing products the market doesn’t need. It follows the Build – Measure – Learn approach, where you start with the core features and build your way outwards, adding the extra features later.
This is obviously better than trying to build the whole product at once, without having any clue if your consumers will even need/enjoy the ‘cool features’ you painstakingly incorporate into your product.
- Customer Feedback
There is a giant gap between thinking you know what your customers want and knowing what they want. Businesses often try to adopt a consumer’s ‘point of view’ with little to no success.
With an MVP, there is no guessing. You know what your customers need and can focus on building exactly that. Customer feedback is invaluable. It saves you time and streamlines the development process, which further gives you a better shot at ensuring customer satisfaction.
- Solid Functionality
MVPs make you focus on building your core features while allowing you to avoid additional efforts that would have otherwise been a distraction. It is really good to be able to focus on your key features without having to do a thousand things at once.
Once your core features are built, the sky is the limit. This approach provides you a solid foundation for your product, which is great for scalability and improvements later down the line.
- Early Customers
As stated before, your MVP will mostly gather a small momentum after its launch. From this point on, you can leverage these early adopters and convert them into loyal fans.
If you manage to resolve the problem you promised to solve and successfully adopt the given feedback, they would love to be a part of your community (built around a product that they helped develop and grow!). A stronger userbase goes way further than any marketing campaign when it comes to the long-term adoption and success of a product.
Final remarks to consider
To recap, you’ve learned what an MVP is, who needs one, and why it matters; here are some key points to keep in mind:
- Make sure it works
When it comes to MVPs, many businesses launch either a very poor or sometimes even a non-functioning product. Please don’t do that. An MVP can be as simple as you desire, but it has to be functional. Ensure that your product works, make sure the core features are well done and in the right place and make sure it delivers what it promises.
- Incorporate Feedback
The most critical reason for launching an MVP is to generate and capitalize on customer feedback. Offer surveys, ask for reviews, ask what’s missing, ask what would take them from liking the product to loving the product. Remember that the development should be incremental and based on feedback.
- MVP don’t necessarily save you time and money
Most of the talk about building MVPs revolves around saving time and cutting development costs. While indeed an MVP is a quick and cheap way to launch your product, you still have to invest time and money in developing the final version. An MVP can cut your costs in the sense that it helps you streamline your development process, so you avoid wasting your efforts on unnecessary tangents. But it is never a replacement for the final product.
MVPs, when done right, can be incredibly beneficial to your development process. They reduce risks, generate customer feedback, and help build extremely functional and effective products.
For anyone who values efficiency, risk aversion, and informed incremental development, MVPs are the way to go. If you too wish to go down the MVP road, consider giving this brilliant guide on building a successful MVP a read.
A good MVP can be a game-changer for your product development strategy. However, it requires a ton of research, clarity, and a commitment to receive and incorporate feedback in the form of persistent and steady improvements.
We sincerely hope you find great success in your product development endeavors!
The number of mobile applications is confronting a remarkable hike with each passing day.
However, the constantly increasing number of mobile applications is also giving a significant rise to the number of hacking attacks occurring in our surroundings.
Looking at the scenario, it becomes the duty of developers to be watchful about the application’s security in addition to injecting advanced features into it.
We will commence with our discussion shortly, meanwhile, contact us to hire mobile app programmer well-versed with all the practices required to develop well secure mobile applications.
Let’s start by understanding different types of hacking attacks that are likely to hit a mobile application
4 Types of Hacking Attacks Associated with a Mobile Application
- Browser-based Attacks
These types of hacking attacks occur on web servers. These include a range of activities including phishing, clickjacking, and so on.
- SMS-based Attacks
While performing these types of attacks, the hackers intent to spread unauthorized messages across mobile devices. These texts are addressed to chargeable SMS text services run by the attacker.
- OS-based Attacks
The OS-based attacks are aimed to find loopholes in the mobile operating systems like Android and iOS and misuse them.
- Application-based Attacks
The application-based attacks are intended to find faults in the developed application and utilize them to fetch the sensitive data of the user.
The factors like poor encryption, faulty SSL injection, etc. may be the major cause of these types of attacks.
3 Most Common Reasons Behind Successful Hacking Attempts
- Weak Encryption
Weak and faulty encryption allows hackers to easily understand your confidential data. Hence, if you are not following the best encryption practices, you are most likely to encounter hacking attacks.
- Absence of Proper Authentication
The second most important cause for successful hacking attacks is the absence of proper authentication.
Passwords are the oldest technique to apply authentication and are losing effects with the advancement in hacking technologies.
Finding out another effective way to implement authentication has become a necessity.
- Faulty Storage of Data
User’s data is a liability for you and you should handle it with care.
If there are errors in your data storage methods, you are likely to lose your user’s confidential data in the hands of hackers.
8 Practices to Build Secure Mobile Applications
- Draft a Secure Code
One of the most crucial yet weak elements of any application is the application’s code.
It becomes very easy for hackers to exploit your application if it is made with malefic code. Hence, try to draft as much secure code as you can.
- Ensure Proper Encryption of Data
Data encryption is an effective way to protect valuable data from getting exploited even if it gets stolen.
If you encrypt your data properly before transmission, it will not allow hackers to understand it unless they know the decryption code.
Hence, make sure to apply the latest encryption techniques to all your application’s data to protect it from attackers.
- Utilize Two-Factor Authentication
Password security is the most common type of security measure implemented for a long time.
However, there are many limitations associated with password security like failing to remember the password, higher chances of password hacking, and so on.
Moreover to this, guessing a user’s password is not a tough chore in many cases.
The scenarios demand the need for a more reliable security measure and two-factor authentication emerges as a great option in this respect.
The most traditional and popular application of two-factor authentication is – whenever a user tries to log in to an application, he receives a code via a text message or email, only when he submits the required code in addition to the password, he is allowed to log in to the application.
Two-factor authentication is an excellent way to protect such applications that are likely to hold confidential data of the user.
- Employ SSL Certificates
SSL certificates are a powerful way to guarantee protected data transfers, logins, etc. as well as guard your confidential data.
The lack of SSL may open the doors of hacking attacks for your application.
Hence, implementing the SSL certificates can be one of your best moves towards protecting your application against digital attacks.
- Use Secure Hosting Providers
Always ensure to use the best and well-secured hosting server incorporated with all the security measures for hosting your application.
No matter you are adopting a dedicated server, shared server, or cloud hosting provider, security should always be at the top of your list and you should always be very careful while making a selection.
- Be Selective with the Libraries
The utilization of third-party libraries is a common practice while developing a secure mobile applications. However, all the libraries do not comply well with the security measures and are not safe when used in your application.
The flaws in these libraries can give the chance to hackers to enter your app.
Hence, using the libraries with caution is a mandatory thing.
- Perform Adequate Security Testing
Next comes security, one of the most important phases of a software development life cycle.
Perform adequate security testing on your application. Make sure to use all the latest tools and technologies to achieve better results.
The retesting, regression testing, all should be done every time whenever the changes are introduced to the application.
You can hire a dedicated testing team if you need to perform the job in a more beneficial way.
- Avoid Storing Unnecessary Sensitive Data
Don’t store user’s sensitive data forever. Use practices that automatically delete the user’s data after a specific period of time.
Also, avoid collecting too much data from the user. Ask only for the mandatory data instead.
And again, whatever data you are storing, it should be in the encrypted format.
Secure mobile applications are surely a major concern that can have a big impact on the decision between acceptance and abandonment of the application.
The hackers can employ any strategy including utilizing your microphone, camera, or even location to have access to your confidential data.
So guys, if you are overlooking the security aspect of your mobile application, it is time to be careful and follow the best development practices guaranteeing better application security.
Connect with us if you need help. We have an excellent team capable of assuring the development of secure mobile applications with all the advanced features incorporated. Good Luck!
The significance of mobile applications in today’s world is prominent. The application stores are choke – packed with a huge number of mobile applications.
Looking at the current scenario, it seems every second businessman is planning to create a new mobile application. However, only building a mobile application is not enough to achieve the required results. In fact, your application must reach your targeted audience to fulfill the predefined set of goals.
Here comes the biggest headache: –
How to achieve a higher application ranking in the search results of an application store?
The solution to this problem gives rise to a term called ASO (App Store Optimization).
We will take a detailed tour of this solution, meanwhile, if you need assistance from the best App store optimization professionals to take your application towards the path of success, you can hire our team anytime.
What is the App Store Optimization
“ASO refers to the set of actions you are taking to achieve a higher application ranking in the search pages of application stores.“
It is a continuous process that focuses on enhancing your application’s ranking and findability within the application stores.
ASO increases your application visibility which leads to enhanced traffic to your application store page and finally, increases the number of your application downloads.
Importance of App Store Optimization
With the presence of 2.7 million apps on Google play store and 1.82 million apps on Apple’s application store, the possibilities of your app getting lost in the crowd are very high.
Taking necessary actions to ensure your application reaches a significant number of your potential customers becomes highly crucial in the scenario.
If you are not taking ASO seriously and not putting efforts to boost your application’s search ranking, you are probably wasting your time and money in planning and creating the application.
Taking good care of an application’s ASO can avail you of numerous advantages. A few of them are given as under
- ASO increases your profits and revenues
ASO rewards your website with a significant number of extra downloads. This will eventually add big numbers to your profits as well as revenues.
- ASO connects your application with potential users
Your ASO efforts can link your application with more relevant users provided you are making optimized use of your keywords.
- ASO makes your application stable
With all the extra downloads and revenues offered by ASO, your application gets rewarded with a more stable, prolonged future.
The App store optimization of your application depends on many application factors. These factors can be divided into two categories namely primary and secondary. Let’s have a look at both of them
- Primary/Main Factors
Primary or main factors are those factors that are in our control. These include
- Title of your application
- Keywords included in the application name and description
- Secondary Factors
Secondary factors are those factors over which we cannot have complete control. These include.
- The number of your application downloads
- The rating and reviews your application has received
Relation Between Application Rating and Ranking
Here comes an obvious question:
Does an application with good ratings also rank good in the search results?
And the answer to this question is YES. As per a survey, an application with good ratings also ranks good in the search results of application stores.
7 Effective Tips to Improve Your Application Store Optimization
1. Review Your Title
The first and foremost thing you need to think carefully about is the title of your app. Your application title should be such that it defines the purpose of your application to the searchers.
A well-thought, relevant title is very helpful in enhancing the rankings of your application.
Hence, don’t make any compromises in selecting your application’s title and take sufficient time to decide on a title that is exceptional, explanatory, and keyword-rich. Try including the main keyword in your application title if possible.
Google play store and Apple’s application store handle titles in completely different ways. Hence, make sure to draft your titles accordingly.
2. Treat Your Keywords with Care
Just like SEO, keywords are a crucial element of your Application store optimization as well. Your application title and description should have an adequate number of keyword occurrences. However, you have to be very careful while doing the same as too much keyword stuffing may lead to adverse results instead of positive ones.
3. Have a Glance at Your Description
Next comes your application description.
Your application description should be clear, effective and should contain the most important information such as what purpose your application fulfills, in what manner your application is going to help the users, what are the main benefits of using your application, and likewise.
Your application description should be relevant to what your audience is seeking. It should look approachable and stimulate searchers to download and utilize it.
4. Revise the Quality of Your Screenshots
The screenshots play a very important role in influencing a searcher to download your application.
Emphasize the most interesting parts of your application while using the screenshots. Plenty of powerful tools including Figma, MockUPhone, AppLaunchPad, etc. are available in the market that may help you create great screenshots.
5. Leverage the Reviews
Your application’s ratings and reviews from your existing users can make big differences to your Application Store Optimization.
Try to get as many positive reviews as you can from your application users.
There are many ways to achieve this. You can either send push notifications to your existing users requesting them to review your application. You can also display a popup notification in front of your users asking them to review your application and so on.
6. Keyword Research for Application Store Optimization
Of course, keyword injection is important to accomplish effective ASO, however, performing adequate keyword research before adding them to your content is vital too. Make sure to spend some time researching the optimum and result-drawing keywords before coming up with your title and description.
7. Select an Appropriate Category for Your Application
No matter you are uploading your application to Google play store or Apple’s application store, choosing a proper and relevant category to upload your application is highly important.
Placing your application in the wrong category may hinder the ways your application reaches the target audience.
You may sometimes feel your application fits more than one category, however, it is your duty to come up with the best solution to this problem before moving forward.
Take necessary actions to find your ways towards your success.
Application Store Optimization V/S SEO – A Quick Comparison
It’s a general belief that ASO is nothing more than SEO for mobile applications. However, the former is not completely true.
Of course, ASO and SEO have some resemblance in terms of the definition and characteristics, they do have differences too. Let’s discuss these differences in brief-
|1||Definition||ASO refers to the process of optimizing a mobile application’s ranking in the search pages of application stores.||SEO refers to the process of optimizing a website’s ranking on the result pages of search engines.|
|2||Aim||The main aim of ASO is to increase an application’s visibility to enhance the number of application downloads.||The main aim here is to drive quantity traffic towards a website to increase its click-through rate.|
|3||Target||ASO targets application stores including Apple’s app store, Google play store, Huawei AppGallery, etc.||SEO targets a variety of search engines including Google, Bing, Yahoo, and so on.|
|4||Factors||The factors impacting ASO can be divided into two categories namely on-meta factors and off-meta factors|
On-meta factors include application title, description, screenshots, icons, videos, URL, and so on.
Off-meta factors include downloads, ratings, and reviews.
|The factors impacting SEO can again be divided into two categories namely off-page factors and on-page factors. |
On-page factors include metadata, loading speed, content quality, heading tags, responsive design, and so on.
Off-page factors include backlinks and traffic volume.
|5||Result||The result generation here takes a relatively lesser time and is a matter of only a few days or weeks.||SEO takes more time to show the results. You have to be patient and wait for at least 3-4 months to start getting the desired results.|
ASO is important whether you have created a new application or want to improve the existing one and overlooking the same may lead to big losses in terms of both money as well as efforts.
In addition to offering many significant benefits discussed above, it also helps you to enhance your brand exposure.
So guys, don’t just create an application, in fact, do proper care of its ASO as well.
Contact us to get more assistance on how, when, and why!
Planning to develop a mobile application?
You must be wondering which is the best platform to target and the most obvious answer to this is Android.
In this blog, I will guide you with the important details associated with Android development along with a detailed step by step guide to Android development with Eclipse IDE.
A Brief Introduction to Android
Android is an open-source platform created on Linux and has become the first choice of one and all willing to create a mobile application.
Android is typically seen as a mobile operating system, however, it is no more restricted to mobile. The platform is used in many other devices nowadays including televisions and mobiles.
The Android platform can be used to run a variety of applications including entertainment, communication, social, media, travel, and so on.
Now, let’s understand the most important benefits offered by Android application development.
6 Prominent Benefits of Android Development
- Lesser Development Cost
Android is a completely free and open-source platform where you only need to pay for the development process. Hence, you can come up with a great application without investing large sums of money.
- Adaptable User Interface
An appealing and user-friendly UI is vital to assure the success of a mobile application. The use of Android for application development enables you to develop convenient and comprehensible user interfaces for your mobile applications.
Android is the most popular and widely used platform utilized by more than 80% of mobile devices across the world. Hence, investing in Android application development can reward you with a vast number of application users.
The security of an application is always the topmost concern no matter you are creating a web or a mobile application. With Android application development, you can assure a secure and smooth operation of your mobile application.
- Easy to Start
Android development is based on Java which is one of the most popular and widely used languages across the world. Hence, anyone having sound knowledge of Java programming can learn and start Android development easily.
Android development is based on Java which is one of the most popular and widely used languages across the world. Hence, anyone having sound knowledge of Java programming can learn and start Android development easily.
- Fast Time to Market
Today’s market is full of competition where a quick and easy deployment of the application has become a primary need and the delays caused in the same may introduce big losses to the business. With Android development, you can develop and deploy your application quickly and flawlessly.
So, guys, I hope you understood the benefits of Android application development very well and are convinced to adopt it.
Now, the next thing about which you need to think is the IDE. If you are not aware of what an IDE is, let me explain the term for you in brief.
“IDE or Integrated Development Environment is a software comprising an editor, compiler, required tools, and a debugger. The primary objective of any IDE is to make the application development fast and easy.”
Here is the question that arises :
Which IDE (Integrated Development Environment) to choose for the development?
Although many options including Android Studio etc. are available, one of the most recommended and widely used IDE to accomplish Android application development is Eclipse.
Let’s have a look at what is it and what benefits it offers. An Introduction to Eclipse
“Eclipse is a popular IDE that permits the development of applications using a variety of programming languages including Java, C, C++, Python, Ruby, and so on.”
The Primary Benefits of Using Eclipse IDE Include
- Simple layout
- Enhanced project management
- Lessen boot-up time
- GIT integration
- Accelerated application development
- Easy debugging and likewise
Guys, I hope you are clear with all the information given above and we are all set to commence the main topic of this blog i.e. step-by-step guide to Android development with Eclipse. We will start shortly but before that let’s understand a few important terminologies first
Key Terminologies of Android App Development
An SDK or Software Development Kit is a collection of tools and libraries required to develop the underlying application.
ADT or Android Development Tools is a plugin to expand the Eclipse IDE. The plugin avails the developers with an enhanced set of tools required to accomplish Android application development successfully.
AVD or Android Virtual Device is an emulator that aids to understand the behavior of the application on the actual Android device.
JDK or Java Development Kit is utilized to code the underlying Android application.
Building Blocks of Android
Below is a brief look at the essential building blocks of Android
- Activity – A class exemplifying an individual screen.
- Intents – Utilized to call components.
- Services – A background process capable of running for a prolonged time.
- Content Providers – Allow data sharing between the applications.
- Fragments – These are the partitions of an activity.
- AndroidManifest.XML – Holds the information about activities, content providers, and likewise.
A Step-by-Step Guide to Commence Android Development with Eclipse
- Setting up the development environment
The very first thing you need to do while creating an application is setting up the development environment.
To proceed with Android application development using Eclipse, you are required to download and set up the following mentioned tools. Make sure you have Windows XP or later, or MAC OS 10.5.8 or later before you proceed
- Java JDK5 or JDK6
- Android SDK
- Eclipse IDE
- Android Development Tools Eclipse Plugin (optional)
- JDK Setup and Installation
Download JDK using this link <https://www.oracle.com/java/technologies/javase-downloads.html> and install it on your device.
Now, set up the PATH and JAVA_HOME variables. This path will be directed to the folder where your java and javac resides.
Suppose you are working on windows and installed JDK in C:\jdk 1.6.0_15.
You are required to include the given lines in the C:\autoexec.bat file.
- Installing and Configuring Android SDK
Download and install Android SDK using this link <https://developer.android.com/studio>.
Let’s configure it now.
You must be seeing the above window after a successful installation.
Deselect the given two options as it will help you to diminish the installation time
- Documentation for Android SDK
- Samples for SDK
Now click on ‘Install 7 Packages’. A dialog box given in the below screenshot will appear
Finish the installation and shut the SDK manager.
- Installing and Setting Eclipse IDE
Now, download and install the Eclipse IDE. Your system will show a window like below after successful installation
- Setting up the ADT plugin
Next comes the installation of the ADT plugin.
Open Eclipse and Navigate to Help > Software Updates > Install New Software.
A dialog box will appear as shown below
Give https://dl-ssl.google.com/android/eclipse/ in the location field and click ‘Ok’.
By doing this, Eclipse will find out and show the list of discovered plugins. Select All and click Next.
- Establishment of Android Virtual Device
Android Virtual Device is where you will test your Android applications. Follow the below steps to create Android Virtual Device
- Launch Eclipse
- Go to Window > AVD Manager
- Click ‘New’
- Give appropriate values and click ‘Create AVD’
2. Creating a New Android Application
- Open Eclipse
- Go to File > New > Project
- Choose Android Project from the shown folder
- Click Next
- Fill in the required details i.e. the Project Name, Build Target, Application Name, Package Name, and Create Activity
- Project Name is the name of the folder where Eclipse will save all your project files.
- Build Target is that version of Android SDK which will be used to create your project.
- Application Name is the name you want to give to your underlying application.
- The Package Name is the namespace where all your source code will reside.
- Create Activity is the name of the class stub created by the plugin.
- Click on Finish
3. Drafting the Application Code
The next comes drafting the code for your application. This includes Modifying
- java code.
Do it as per the requirements of the underlying application.
4. Running the Application
- Click on the green circle given at the top of the screen.
- Select the AVD generated in the above steps.
- This will make the program get executed successfully.
Hey, you have created your first Android application. Congrats!!
Below is a List of a Few Questions That May Need an Answer
The primary features of Eclipse software include a wide collection of useful libraries, a run-time core, an amazing development environment, etc.
Eclipse 3.5 is the best and the most recommended platform for application development.
Although the answer majorly depends on your application needs and features to be included, it takes at least three to four weeks on average to create an enterprise-level Android application.
The latest version of Android in the market is Android 11.0.
A well-planned and easy-to-understand application can help a business in many ways including the following
* It helps a business to reach more number of potential customers.
* It helps a business to enhance its sales.
* It helps a business to generate more profits.
* It helps a business to raise its brand value.
* It helps a business to gain a secure position in the market.
Android Studio is the best alternative to Eclipse to accomplish Android development.
Most people consider Android as the first priority when it comes to application development and the most recommended IDE to accomplish the task is Eclipse.
The possible reasons are already mentioned in the information given above.
So, if you are also planning to create a mobile application, do think about Android development once.
Contact Indylogix to get the best assistance.
I hope the information was helpful and you enjoyed reading it. Thank you !!
The evolvement of smartphones has completely altered the view of application development. Today, everyone is looking for such kinds of apps that not just serve the purpose greatly but are mobile-friendly as well. This is due to the fact that the number of individuals utilizing mobile devices to access the internet is more than double the number of individuals utilizing desktop devices for the same. Hence, the demand for Mobile Applications Development is also raised significantly as a result.
Looking at the scenario, businesses are constantly looking for innovative technologies that can aid them in creating mobile applications in a more productive and enhanced way. One of the most popular names that has gained too much attraction in this respect is Angular JS.
Angular JS is a framework that is serving as one of the excellent platforms for developing web, as well as, mobile applications at the present date due to which the demand for Angular JS developers is seen rising day by day.
In this article, we are aiming to introduce you with the main features of Angular JS that can bound you to choose the amazing framework for developing your next mobile app but before this let’s have a brief introduction of Angular JS.
Angular JS – A Brief Introduction
Main Reasons To Choose Angular JS For Your Next Mobile Application
The framework is comprised of a number of unique features because of which it has become one of the top choices among the developer community for developing web as well as mobile applications. Let us discuss these features in detail
1. Angular JS permits the utilization of existing data
One of the most prominent features of the framework is that it permits the application developers to utilize their existing databases without any boundations.
2. Angular JS helps to develop an expressive user interface
Angular JS encourages the use of HTML which is an extremely clear and spontaneous markup language that does not introduce much complexities to the codes. Hence, the applications developed using Angular JS are extremely interactive and prone to better user-friendliness.
3. Angular JS makes the development faster
The framework lets developers to accomplish the development task by drafting only a few lines of code. The framework also provides a code reusability feature that enables developers to reuse the same lines of code drafted before. This ultimately aids in saving a hell lot of development time and making the application development much faster.
4. Angular JS supports modularity of the code
Modularity, in software engineering, to the idea of creating various modules and then connecting them to develop the whole system. Modularity facilitates the reusability of code and lessen duplication. Angular JS encourages the idea of modularity and moreover, it has the capability of identifying when an additional module is required and joins it with the application automatically.
5. Angular JS is open source
As AngularJS is an open-source, it is simpler to modify the source code for meeting the customer needs. Also, it allows the creation of custom applications in a cost-effective manner.
6. The simple MVC architecture
AngularJS’s Model View Controller (MVC) architecture is simplistic enough to create dynamic applications having a lot of components and complex requirements. The MVC divides the logic, process, and user interface associated with the application into several distinct modules hence making the development of apps simple and smooth as well as improving the code quality at the same time.
7. Angular JS eases the testing overhead
The framework proffers a very healthy testing compatibility for both unit as well as end-to-end testing that incorporates a great ease and flexibility to the testing chore associated with any stage of the development.
8. Angular JS provides enhanced support for application security
Looking at the constant rise appearing in cyberattacks, the application security has become one of the top concerns of the organizations at the present date. AngularJS has reduced these anxieties to a great extent by incorporating the HTTP interface. Moreover, the framework too allows developers to blend external security systems with their Angular applications.
9. Angular JS provides two-way data binding
Angular JS provides a two-way data binding feature which means that any modifications introduced to the objects of the application are instantly reflected to the user-interface and any modifications introduced to the user interface are instantly reflected to the objects.
10. Angular JS provides an enhanced user experience and functionality
The outstanding features provided by Angular JS remarkably enhances the functionality of the app. The features also contribute to significantly improving the end-user experience thus making the application more reliable. Moreover, the framework also permits the developers to obtain the required results just by performing a few manipulations over HTML and Java codes.
11. Angular JS facilitates easy collaboration
The success of any given project does not only depend on a particular developer/developers, in fact, it is the entire team who is responsible for the success/failures of a project. Hence, easy collaboration among the team members is crucial to guarantee a steady development process. The framework has a feature known as Dependency Injection that facilitates easy collaboration among the members associated with the project.
Angular JS has traveled a long distance since its first launch in 2009. The framework is already serving as a great tool to develop amazing web applications in a variety of domains such as eCommerce, mCommerce, Whether apps, Travel apps, Social apps and so on and now, slowly and gradually, it is grabbing the market of Mobile App Development as well and all the credit goes to the endless number of features it has to serve. The Mobile Application Development in Angular JS has eased the life of Mobile Application Developers by making them free from observing the codes required to fulfill the desired goals.
So, if you are planning to develop your next application and still not considered this amazing framework, do think about it before proceeding and get in touch with our team of experts to get the flawless application!
Technology is something that never stops evolving and constant improvement of technology has made us enter a world where a fast and reliable internet has become a primary demand of today.
Although the inception of 4G technology in the past years changed the status of the mobile app development industry to a large extent, people were demanding for something even better. In order to feed the rising demand of much higher internet speed, the concept of 5G was introduced by the technological world.
5G technology is the most current release of the mobile world developed with an aim to raise the quickness and performance of the wireless networks. In addition to improved speed and latency, the technology also contributes network management features as well as network slicing that generates several virtual networks with the help of a single 5G network.
REMARKABLE FEATURES OF 5G THAT ARE LIKELY TO INFLUENCE MOBILE APP DEVELOPMENT
The impacts of 5G technology is not an alteration of its ancestors in fact the technology holds a completely innovative communication architecture capable of offering improved services to all the users. The future of app development is surely going to experience a fantastic change with the introduction of 5G as a result.
The 5G features that are likely to play an important role in the development of mobile apps are as under
1. Intensified Speed
5G is intended to provide a smoother and faster cellular connection. This wireless network offers 100 times the speed given by 4G networks. The 5G network provides a data transfer speed that ranges from 50 Mbit/s to 2 Gbit/s and beyond, hence, extremely fast downloads and file transfers can be expected.
2. Diminished Latency
4G networks are able to present a normal latency of 50 milliseconds. However, 5G promises to cut this up to only one millisecond. Such an ultra-reliable low latency communication (URLLC) will permit the data to be carried over between the devices with the least interference. The reduced network interruption and obstacles will allow mobile apps to perform in a better way and provide an improved UX.
3. Strengthened Connection Density
4G is able to combine with approximately 2,000 devices inside a range of 0.38 square miles whereas 5G is capable of supporting up to a million devices.
4. Capacity Enhancement
5G guarantees a higher optimization of network traffic, as well as efficient handling of usage spikes so that thousands of devices can seamlessly interact with sensors, machines, hardware, and so on.
5. Extended Bandwidth and Upgraded Precision
5G will comprise all preceding cellular spectrums that will aid in ensuring better connectivity. The radio frequencies of 5G will be higher and wavelengths will be shorter as compared to 4G. Moreover, the upgraded bandwidth of 5G encourages improved accuracy and better responsiveness.
IMPACTS OF 5G ON MOBILE APP DEVELOPMENT
1. Excellent Video Apps
5G can contribute towards making a visible enhancement in the quality of video apps by blending the features like higher resolution, decreased latency, faster speeds, and smoother performance.
2. Rise in AR and VR-Based Apps
The introduction of 5G will make users to practically see the arrival of Augmented Reality and Virtual Reality in approximately all shapes of life. The technologies can be seamlessly blended into mobile apps due to the enhanced operational speeds and reduced latency offered by 5G.
3. Better Utilization of 3D Technology
The introduction of 5G technology is going to give a tremendous hike to mobile app development, 3D gaming, and immersive augmented reality. The mobile apps equipped with 5G network and 3D printers will provide the chance to the users to generate the best quality 3D object models. These types of apps will be very useful for the construction and the education division.
4. Encouraged IoT Implementation
The improved communication speed and extended battery life offered by the 5G wireless networks propose excellent circumstances to implement the Internet of Things. The 5G network will enable the mobile app developers to put the effort into such IoT domains for which keeping a difference between 4 milliseconds and 40 milliseconds is highly crucial.
5. A Significantly Improved Battery Life
Due to enhanced speed, lessened latency, and more limited dependency on hardware, battery consumption is expected to diminish significantly. Hence, 5G is capable of extending the battery power of mobiles as well as IoT devices. This will enable users to interact with apps for a longer time.
6. Better Integration
5G will permit developers to combine multiple technologies into their apps efficiently. 5G is expected to take the aspects such as personalized communications, immediate feedback, and cloud-based services even further. The App developers are required to get ready for additional human-machine interactions as well as machine-machine interactions.
FAQS ABOUT 5G
1. What is 5G?
5G is the latest global wireless standard after the introduction of 1G, 2G, 3G, and 4G mobile networks. 5G wireless technology is expected to provide much higher data speeds, extremely low latency, more security, extensive network capacity,
improved availability, and smoother user experience.
2. How is 5G better than 4G?
- Impacts of 5G is more aggressive as compared to 4G
- It has more capacity as compared to 4G
- It has a significantly lower latency as compared to 4G
- 5G is a centralized platform having more capability than 4G
- 5G utilizes spectrum in a better way as compared to 4G
3. Where is 5G being used?
5G is broadly utilized across three major types of connected services, which include improved mobile broadband, mission-critical conversations, and heavy IoT.
4. How fast 5G is?
5G works at a data rate of up to 10 gigabytes per second. You can experience a 10 to 100x improvement over 4G networks while using a 5G network.
5. What are the impacts of 5G on mobile app development?
5G is going to influence mobile application development in a number of ways. This includes quick file transfer, media-rich user experience, personalized chatbots, less hardware dependency, and so on.
If you are looking to develop your next mobile application with all the latest features discussed above, you can contact us right away to hire the best mobile app developers in the industry!
Mobile phones have turned out to be an important tool for our lives as well as almost all kinds of businesses be it transportation, hospitality, healthcare, marketing, education, and so on. A number of business owners are adopting mobile applications to run their businesses in an enhanced manner. Smartphones and mobile applications together offer a great chance to the business owners to grow their business in an anticipated way. The primary aim behind developing a mobile application for a business is to reach more and more people, generating new customers and increasing revenues.
Although the creation of a mobile application for a business is not a new concept anymore but still developing a mobile application is not an easy job. It requires a detailed understanding of the domain, expertise, and skills to create an attractive and user-friendly application with proper functionality. Also, there are a few important points that need to be taken care of while planning to create a mobile application. These important points can be seen as under:
The platform on which the mobile app has to be run plays an important role while heading towards developing a mobile application. The country from which the target audience belongs should be kept in mind while choosing the platform for a mobile app. For example, if the target audience belongs to a country like the USA then you should go for platforms like Android or iOS rather than going for windows as these platforms are more commonly used in the USA. After all, spreading the app to the maximum number of users and growing the business is the ultimate target behind creating a mobile app.
Native or Hybrid
Native apps are the smartphone apps that are designed to run on a specific operating system like Android or iOS. Hybrid apps, on the other hand, are the apps capable of running across multiple platforms. Although, native apps offer a better user experience, hybrid apps like Flutter are becoming more popular nowadays due to the budget and time constraints associated with the development of native apps. In short, we can say that both have their own advantages as well as disadvantages. Hence, you are required to make a choice as per your business needs.
Choosing the right backend is again an important decision to be made while planning to develop a mobile application as a number of applications are API driven at the present date.
Not all the mobile apps you create demand for a customize backend programming. Estimating the cost involved in setting up the backend is always recommended while making the decision.
The main aim of creating a mobile app is to serve people and generate more business. Hence, the factors like gender, age-group of the target audience should always be kept in mind while planning to develop a mobile application. For example, if the target audience comprises children of the age group under 10 years then more utilization of graphics and less of text will make the app works better. Similarly, if the application is designed with an aim to run an online store, then it should be a professional app that matches all the standards of eCommerce apps.
User Interface and Design
A beautiful and attractive design is crucial for the success of an application. The application is a failure if it is not designed properly no matter how good it is in terms of functionality. In addition to having a good design, the application should be appealing and user friendly as well as the probability of people not coming back to the app if they do not find it user-friendly is 99%.
Method of Development
The method adopted for the development is extremely important to deliver a quality product. A number of software development models are available to execute the development process. These include the waterfall model, RAD model, prototype model, and agile model. Although the selection of life cycle models purely depends on the type of application you want to develop, one of the best and the most common methods that are being employed in the development very frequently these days is the Agile method.
App Development Standards
Adopting the outdated technologies for the development of the app is not going to work anymore. Hence, it is crucial to use the advanced tools and technologies for better user experience.
Screen Resolution and Size
A huge range of screen sizes is available in the market and is being used by people at the present date. Hence, the application should be responsive enough to get fit properly across various screen sizes and resolutions.
Analysis of Similar Application
It is always wise to check what your competitors are offering to their users. Go through the reviews of similar apps, find out the problems the users are facing while using it, and try to solve those issues in your app. Also, try to provide additional features in your app that are not given in your rival’s app. Always try to give better than your competitor in order to gain the attraction of the users easily.
Ensure to incorporate proper security measures to your application. Although security has been improved significantly in the latest years, it is still an actively discussed issue for a number of reasons. Your application may turn out to be a failure if it lacks the adequate security measures or something is not addressed properly. Hence, security is still one of the top concerns you should have on your list.
The usage of smartphones is estimated to touch up to 4 billion users in 2020. Around 80% of individuals make use of mobile applications to do payments, purchases, and bookings. Mobile applications are demonstrating to be an indispensable tool for the development of all kinds of businesses no matter what the domain is. Hence, creating a mobile application can contribute towards the tremendous growth of the business provided the above points are kept in mind while heading towards the development of a mobile application!
One of the major contributors to digital marketing’s shifting trends this year is the sheer increase in the number of active mobile users online.
In order to keep up with the this change and stay ahead of the competition, it’s crucial that entrepreneurs and marketers alike nurture a keen insight into the different ways they can optimize campaigns to reach mobile audiences and what techniques may be used to remain responsive to the needs and wants of today’s growing mobile market.
To help with that, we feature carefully curated, up-to-date strategies based on the insight of industry and thought leaders in digital marketing.
5 Key Insights to Help You Target the Mobile Market
1. Shift to vertical views.
Mobile users are going increasingly vertical. That’s not in reference to the population of mobile internet users online, though that is projected to continue to in its meteoric rise. The statement is in reference to how smartphone users are viewing content vertically instead of in portrait mode nowadays, particularly when it comes to how they’re watching videos.
2. Go local.
One of the big conveniences of smartphones is that you can take them anywhere. Even if you’re not a brick-and-mortar kind of business, you can still use geo-targeting to your advantage by creating a personalized experience on your website based on what visuals, messaging, and content work well for customers in a particular locale, according to marketing expert Neil Patel.
3. Capitalize on the power of videos.
Videos were a hit in 2018. Their potency remains as there is definitely user demand for live content. And it’s not just that they do well on social media platforms and YouTube. If you haven’t tried it out, it turns out that the integration of videos into marketing emails and blogs produce positive results when it comes to clicks and on-site dwell time respectively.
4. Optimize for voice.
With the advent of AI assistants the likes Siri and Alexa, there’s been a surge in the number of users/queries using voice search to find information. This means that now more than ever, it’s important that your keywords are optimized in such a way that it captures user intent and language unique to voice search users.
5. Automate with AI.
Aside from virtual assistants that facilitate user searches and perform administrative support tasks like issuing due date reminders, AI is now seeing more implementations in digital marketing, customer support (chatbots), automated report generation and analysis, and predictive lead generation.
Take A Step Into The Future
Now that we’ve taken a closer look into the different strategies you can include in your mobile marketing campaign, all that’s left is to take action.
Not sure where to start? Or, maybe you’ve already been hard at work creating and implementing mobile-friendly campaigns. Either way, we’d love to hear your thoughts. Reach out in the comments below to ask questions or share your take on the topic.
For regular updates on trends and digital marketing news, fill in the form and click Subscribe. We’re happy to deliver the intel straight to your inbox.
Keep Your Visitors On Your Page With The Ultimate Checklist To Reduce Your Bounce Rate
Who should read this content:
- Web Marketers / SEO – Who want to improve a client’s website and therefore do a good job.
- Web Commerce Owners – Who want to make direct sales from their website and thus continue to exist as a company?
- Any Business Owner – Who wants to use their web presence actively and win new customers with it?
Nowadays global business activities depend heavily on the internet and web interaction with future customers. This is no surprise since we all use Internet extensively in search for goods and services. Our opinion and decisions depend massively on the output we will find on the World Wide Web.
This is why internet marketing and the way how we promote our products and services throughout the web became kind of a science subject. There are no guesses for success. What works is very well know and will surely bring you more sales.
In order to avoid any mistakes, we need to be aware of many marketing factors and technical aspects. The term bounce rate is rather new but is growing in popularity and importance. The bounce rate needs to be low in order to succeed via your website. We want to help the masses and for this reason, in this article, we are going to share the 15 most effective methods to reduce your bounce rate.
What is Bounce Rate?
If you are not aware what the bounce rate is, let’s start with the fact that most of the times it is a bad thing and you should avoid having a high number. In short, the bounce rate is the percentage of website users who navigate out of the site after viewing just one page. We could also say that the bounce rate is the number of single-page sessions divided by all sessions.
Since the users did not open any other page of your website only a single request is sent to the Analytics server. This basically means that this session has a duration of 0 seconds since no other click was registered and therefore no length could be calculated.
If we simplify that, having a high bounce rate means that your home page is boring for the users and does not engage them enough. Needless to say, this is not working in your favor and you need to change something fast.
Have a look at the actions that could save your bounce rate:
1. Write Attractive Meta Tags for Search Users
Everybody who is searching for a specific product or service is reaching to Google at first. This is where you need to interact and this can only happen by boosting your SEO. No matter how advanced a website is its HTML is still the most crucial part when it comes to SEO.
Add attractive Meta tags that will describe what your page is all about. They will be of most importance when your site is crawled but will not be visible in the text. Use Google Search in your favor.
2. Fix HTTPS Mixed-Content Warnings
If your site is running over HTTPS but contains some HTTP resources, most probably you see some mixed-content warnings quite often. Many businesses decided to migrate to HTTPS and use the advantages that come from that, but quite a lot of problems occur in addition to the benefits.
Every user wants to feel secure when using your site and a browser warning will do exactly the opposite. If you want to earn your users’ trust – fix those mixed-content warnings as soon as possible.
3. Speed Up Your Website
Speed is one of the most important bounce rate forming factors. Nobody wants to waste their time. A delay of just 500 milliseconds frustrates more than 26% of all visitors which results in a huge bounce rate. Optimize your page load time and you will have happy visitors!
4. Make Your Content More Accessible with Smart Formatting
In this severe competition, t is important to present your content as user-friendly as possible. Re-format your pages and make them more accessible and welcoming.
Some advice towards facilitating your visitors are using bulleted lists, sub headings when possible, appropriate images and headers. These formatting options to make your website more accessible for the visitors and they will appreciate it!
5. Update Your Outdated Content
If you use the same content as 4 years ago things are not looking well. For sure, something has changed over these years, and if not – this is bad for your business. Show what have you’ve been up to! Update your outdated content and for sure you will lower your bounce rate.
6. Write Shorter Paragraphs
The value of spare time has never been more important. Nowadays, nobody will read a huge block of text even if it includes amazing information. This is just how our generation thinks.
For this reason, it is widely known that it is better to use short paragraphs. Even if you end up having a big paragraph – don’t worry! Just use the logic of the text and split it into several small pieces. You will be amazed by the results.
7. Improve Your Website’s Design
A bad or old looking website could cost you many future customers. An attractive website design will be always appreciated and appealing to the users.
If you are using one of the well-known CMS options, improving your website’s design can be a piece of cake. Remember – simple is always better in the aesthetics field!
8. Make Your Site Easy To Search
People sometimes neglect the importance of internal search, but in fact, many users will directly search what they need from your home page. However easy your navigation is – they will directly fill in the search box.
For this reason, your internal search must work perfectly and at a fast manner. Put the search box at a visible spot on your home page and see the results.
9. Make Your Site’s Navigation Effortless
Easy navigation is a must if you want the visitor to stay locked on your website. A lot of people recommend heat maps as a good way to determine how useful your navigation is. Simply use Google Analytics to improve your CTR by checking the “In-Page Analytics”.
10. Don’t Use Pop-ups… Unless They’re Exit-intent Pop-ups
Are pop-ups annoying or useful? This debate has been going for a couple of years now and the correct answer is still not completely clear. If asked, most of the visitors will state that pop-ups are annoying but sometimes you can see an interaction increase by using pop-ups. This is why we need to use them with huge caution.
Using an exit-intent popup is a compromise that will possibly bring you the needed benefits while still keeping your bounce rate low.
11. Focus On Attracting The Right Audience
It is always better to focus on a specific segment of users and not trying to attract the whole market. You need to be positive what your right audience is and select the proper keywords exactly for that part of our society. Your content needs to speak their language.
Select your keywords properly to avoid attracting the wrong audience that will not bring any sales. Targeting is crucial nowadays.
12. Include A Single, Clear Call To Action
Including two or more call to action, buttons may often confuse your visitors. Think from their point of view…and, on the other hand, think in terms, what exactly you want from your visitors and use only that call to action button. That way you will kind of channel their thoughts.
13. Fix Broken Links Issues
Broken links are really annoying for your visitors. Having broken links increases your bounce rate and damages your web performance. Fixing those broken links should be a priority! This can be achieved easily, using Google’s Search Console or other external services like Screaming Frog or Online Broken Link Checker.
14. Create An Awesome 404 Page
Even if you fix all occurring broken links at some point in the future one may come up. For this reason, it is better to be prepared with the 404 page that should be displayed. Show class with it! Create an interesting 404 page that could be even useful. Add a search box and humor even – everyone will appreciate it.
15. Keep Your Blog Fresh With the Right Content
Last but definitely not least you need to keep your content updated. Nobody wants to read again an article that is two years old. Users want to read new information that is up to date. It is no coincidence that Google uses content freshness when forming your ranking factor.
When the content is updated, always change the “last updated” date as well. That way your visitors will know they are dealing with adequate information.
As a summary, your bounce rate should not be underestimated as it is a crucial signal for your success rate. We took it seriously and determined which simple actions help in this aspect. This is why we made this useful list and hope to bring profit to your website and business.
If you follow and adopt the above mentioned actions your bounce rate will drop and this will eventually lead to a growth in sales. Don’t leave anything to chance – make the right moves – act now!