Are you sure that your online visibility is not blurry?
Have you ever heard of Local SEO?
it’s now a trending concept that is helping businesses to generate more customers in their geography. First and foremost, let me make this concept clear and then I will provide you all the important details.
What is Local SEO?
Local SEO is a trending marketing strategy assisting businesses to promote their products and services to their local customers.
Difference Between SEO and Local SEO
SEO, as we all know, is a powerful way to improve the SERP ranking of a website or a business.
The primary difference between SEO and local SEO is that where general SEO aids to increase the ranking of a website nationally, local SEO primarily focuses on a particular area and targets more on your local audience. To accomplish successful local SEO, you need completely different strategies and approaches than that of general SEO.
Importance of Local SEO
- Enhances the local traffic towards a website.
- It boosts the visibility of your brand within a specific locality or region.
- To increases the possibility of converting an online search into offline shopping.
- It aids to catch more customers in your locality.
- It helps you to get more leads from the crowd of mobile users.
Striking Facts About Local SEO
- Almost 80% of local searches convert into a purchase.
- Almost 50% of Google searches are intended for a local search
- There is more than a 500% hike in local searches in the last few years.
- Almost 50% of the searchers tour the store on the same day of performing the local search.
- Nearly 76% of the local searches performed on smartphones visit the store for sure.
Effective Tips to Optimize Your Local SEO
Performing local SEO may seem a simple and easy chore, however, there are many significant practices that need to be followed to achieve the desired outcomes.
A few of these can be seen as under:
- Review Your Homepage
To optimize your website for local SEO, the first thing you need to review is the home page of the website. Make sure your home page explains very well who you are, what services do you offer, and what is your location.
- Leverage Google My Business Account
Improving your business profile is an effective way to boost your SERP visibility. This can be better achieved with the help of a Google business account created for that business. There are a few important points you need to consider while creating your business profile. These include providing correct and up-to-date information about your business, including your company’s logo, providing clear information about the products and services you sell, giving immediate response to the customers, and so on. Also, make sure to include your offers and discounts in your business profile.
- Check Mobile-Responsiveness of Your Website
People are shifting from desktops to mobiles at a very rapid rate. In fact, there are already a huge number of users that use mobile devices to perform a search. This gives a rise to the need for a mobile-friendly website. Make sure your website’s design is mobile optimized and fits very well to a variety of mobile screen sizes and resolutions.
- Optimize Your Location Pages
This point is highly crucial if your store is situated at multiple locations in the given area. Following details need to be clearly defined in one or more of your location pages
- Your store opening hours with specific timing details
- The name, address, and a valid phone no.
- Attached google maps on all pages
- Parking availability
- Create Separate Pages for Different Products and Services
You may think of explaining all the products and services on one single page. However, it is good to avoid the same as it may diminish local SEO rankings. Opt for creating a unique, separate page to explain every single product or service you provide. This will benefit you with better and more effective results.
- Make an Optimal Use of Your Metadata
Metadata i.e. a few lines of text written below your website URL on the SERP. These lines are very important to create the first impression of your website as well as your business. Visitors often read this data before clicking the website URL. Make sure this metadata is clear, impressive, and logically explains the area of your business to the reader. Also, make sure to add your city and location in your metadata if you are aiming to improve your local SEO.
- Ensure to Create Social Media Accounts
To achieve good rankings for your local SEO, you must have social media business pages on various social media platforms including Facebook and Twitter. It serves as a bonus and another way to point your location when it comes to improving your local SEO.
Role of Content in Improving Your Local SEO
Drafting and publishing good quality content is one of the most effective ways to improve your local SEO. It is a superb way to rank yourself for the local keywords involving relatively less competition.
There are various different types of content that can help your local SEO. These include creating city-specific landing pages, creating state or region specific landing pages, FAQ pages, SEO optimized blogs, and so on.
Requisite Tools to Manage Your Local SEO
Whitespark is a great website that aids to increase the number of your online customers significantly. It is a great tool to boost your rankings, drive more business, and accelerate you towards your success.
The most prominent local SEO tools offered by Whitespark include
- Local rank tracker
- Reputation builder
- Review checker
- Local citation finder
- Review Trackers
Review tracker is one more powerful tool to manage your local SEO. The tool enables you to create and maintain a solid online reputation by monitoring and analyzing your customer reviews. Brands like Subaru, Midas, and American Family Insurance are already utilizing Review Trackers. The tool offers many different pricing plans from which you can choose as per your budgets and requirements.
- Moz Local
The next important tool that offers a brilliant way to perform your local SEO is Moz Local. The tool provides various important data and methodologies that help you to boost your website visibility. The local provides easy and effective location management by availing you with the facilities like location data management, real-time profile management, data cleaning process, review management, and so on.
Synup is another effective reputation management and digital marketing solution specifically designed to help your local SEO. You can perform a variety of important tasks including managing your listings, monitoring your analytics, and generating reports with the help of the tool. The tool avails you with numerous listing updates and provides immediate notification whenever a review regarding your business is generated.
SEMrush is another prominent tool capable of aiding you with your SEO and search analysis. It provides users with various important information including website traffic information, keyword information, relevant SEO information, and so on. The most popular and widely used tools provided by SEMrush include competitor analysis, backlink checker, and keyword research.
We all are more interested in the things which are geographically nearer to us. Hence, local SEO has become a crucial aspect to execute a small scale business that operates within a specific region or locality.
It optimizes the SERP ranking of a website for a specific region or locality instead of working on a national level. Focusing on your local SEO means more local traffic that turns to more local customers and ultimately more local sales.
So guys, what are you thinking about? Drive ahead your business with powerful local SEO strategies. Meanwhile, if you want a digital marketing expert, you can get in touch with Indylogix Solutions.
The significance of mobile applications in today’s world is prominent. The application stores are choke – packed with a huge number of mobile applications.
Looking at the current scenario, it seems every second businessman is planning to create a new mobile application. However, only building a mobile application is not enough to achieve the required results. In fact, your application must reach your targeted audience to fulfill the predefined set of goals.
Here comes the biggest headache: –
How to achieve a higher application ranking in the search results of an application store?
The solution to this problem gives rise to a term called ASO (Application Store Optimization).
We will take a detailed tour of this solution, meanwhile, if you need assistance from the best Application store optimization professionals to take your application towards the path of success, you can hire our team anytime.
What is the Application Store Optimization
“ASO refers to the set of actions you are taking to achieve a higher application ranking in the search pages of application stores.“
It is a continuous process that focuses on enhancing your application’s ranking and findability within the application stores.
ASO increases your application visibility which leads to enhanced traffic to your application store page and finally, increases the number of your application downloads.
Importance of Application Store Optimization
With the presence of 2.7 million apps on Google play store and 1.82 million apps on Apple’s application store, the possibilities of your app getting lost in the crowd are very high.
Taking necessary actions to ensure your application reaches a significant number of your potential customers becomes highly crucial in the scenario.
If you are not taking ASO seriously and not putting efforts to boost your application’s search ranking, you are probably wasting your time and money in planning and creating the application.
Taking good care of an application’s ASO can avail you of numerous advantages. A few of them are given as under
- ASO increases your profits and revenues
ASO rewards your website with a significant number of extra downloads. This will eventually add big numbers to your profits as well as revenues.
- ASO connects your application with potential users
Your ASO efforts can link your application with more relevant users provided you are making optimized use of your keywords.
- ASO makes your application stable
With all the extra downloads and revenues offered by ASO, your application gets rewarded with a more stable, prolonged future.
The Application store optimization of your application depends on many application factors. These factors can be divided into two categories namely primary and secondary. Let’s have a look at both of them
- Primary/Main Factors
Primary or main factors are those factors that are in our control. These include
- Title of your application
- Keywords included in the application name and description
- Secondary Factors
Secondary factors are those factors over which we cannot have complete control. These include.
- The number of your application downloads
- The rating and reviews your application has received
Relation Between Application Rating and Ranking
Here comes an obvious question:
Does an application with good ratings also rank good in the search results?
And the answer to this question is YES. As per a survey, an application with good ratings also ranks good in the search results of application stores.
7 Effective Tips to Improve Your Application Store Optimization
1. Review Your Title
The first and foremost thing you need to think carefully about is the title of your app. Your application title should be such that it defines the purpose of your application to the searchers.
A well-thought, relevant title is very helpful in enhancing the rankings of your application.
Hence, don’t make any compromises in selecting your application’s title and take sufficient time to decide on a title that is exceptional, explanatory, and keyword-rich. Try including the main keyword in your application title if possible.
Google play store and Apple’s application store handle titles in completely different ways. Hence, make sure to draft your titles accordingly.
2. Treat Your Keywords with Care
Just like SEO, keywords are a crucial element of your Application store optimization as well. Your application title and description should have an adequate number of keyword occurrences. However, you have to be very careful while doing the same as too much keyword stuffing may lead to adverse results instead of positive ones.
3. Have a Glance at Your Description
Next comes your application description.
Your application description should be clear, effective and should contain the most important information such as what purpose your application fulfills, in what manner your application is going to help the users, what are the main benefits of using your application, and likewise.
Your application description should be relevant to what your audience is seeking. It should look approachable and stimulate searchers to download and utilize it.
4. Revise the Quality of Your Screenshots
The screenshots play a very important role in influencing a searcher to download your application.
Emphasize the most interesting parts of your application while using the screenshots. Plenty of powerful tools including Figma, MockUPhone, AppLaunchPad, etc. are available in the market that may help you create great screenshots.
5. Leverage the Reviews
Your application’s ratings and reviews from your existing users can make big differences to your Application Store Optimization.
Try to get as many positive reviews as you can from your application users.
There are many ways to achieve this. You can either send push notifications to your existing users requesting them to review your application. You can also display a popup notification in front of your users asking them to review your application and so on.
6. Keyword Research for Application Store Optimization
Of course, keyword injection is important to accomplish effective ASO, however, performing adequate keyword research before adding them to your content is vital too. Make sure to spend some time researching the optimum and result-drawing keywords before coming up with your title and description.
7. Select an Appropriate Category for Your Application
No matter you are uploading your application to Google play store or Apple’s application store, choosing a proper and relevant category to upload your application is highly important.
Placing your application in the wrong category may hinder the ways your application reaches the target audience.
You may sometimes feel your application fits more than one category, however, it is your duty to come up with the best solution to this problem before moving forward.
Take necessary actions to find your ways towards your success.
Application Store Optimization V/S SEO – A Quick Comparison
It’s a general belief that ASO is nothing more than SEO for mobile applications. However, the former is not completely true.
Of course, ASO and SEO have some resemblance in terms of the definition and characteristics, they do have differences too. Let’s discuss these differences in brief-
|1||Definition||ASO refers to the process of optimizing a mobile application’s ranking in the search pages of application stores.||SEO refers to the process of optimizing a website’s ranking on the result pages of search engines.|
|2||Aim||The main aim of ASO is to increase an application’s visibility to enhance the number of application downloads.||The main aim here is to drive quantity traffic towards a website to increase its click-through rate.|
|3||Target||ASO targets application stores including Apple’s app store, Google play store, Huawei AppGallery, etc.||SEO targets a variety of search engines including Google, Bing, Yahoo, and so on.|
|4||Factors||The factors impacting ASO can be divided into two categories namely on-meta factors and off-meta factors|
On-meta factors include application title, description, screenshots, icons, videos, URL, and so on.
Off-meta factors include downloads, ratings, and reviews.
|The factors impacting SEO can again be divided into two categories namely off-page factors and on-page factors. |
On-page factors include metadata, loading speed, content quality, heading tags, responsive design, and so on.
Off-page factors include backlinks and traffic volume.
|5||Result||The result generation here takes a relatively lesser time and is a matter of only a few days or weeks.||SEO takes more time to show the results. You have to be patient and wait for at least 3-4 months to start getting the desired results.|
ASO is important whether you have created a new application or want to improve the existing one and overlooking the same may lead to big losses in terms of both money as well as efforts.
In addition to offering many significant benefits discussed above, it also helps you to enhance your brand exposure.
So guys, don’t just create an application, in fact, do proper care of its ASO as well.
Contact us to get more assistance on how, when, and why!