Hello creative designers,
Are you wondering how to design an SEO-friendly website?
If yes then this blog is for you. If not, this blog is still beneficial for you as it will give you a booster idea about the connection between one of the most crucial aspects of SDLC i.e. the designing and the Search Engine Optimization.
We have torched a few important chores, a website designer must do to improve SEO of the website.
Let us commence by understanding the importance of good web design and SEO. Meanwhile, if you are someone who needs a team of expert designers or SEO practitioners to raise your business, you can hire dedicated developer anytime.
Significance of Web Design
A web design of a website is a critical element of any marketing strategy. It affects your visitors and your business in many ways. Let us have look at a few areas in brief –
1. Better Engagement with the Audience
Your website’s design is the first thing your audience is going to notice whenever they visit your website. Hence, a clear and logical design is very important to make an optimistic influence and retain them for a long time.
If the web design is appealing and beautiful, people would love to explore more and know more about your business.
A badly designed website, on the other hand, will result in a negative impact on the audience and ultimately, the abandonment of your website.
2. Enhanced Brand Image
Your web design is the replica of your brand. Hence, if you run a poorly designed website, it will diminish your brand image.
On the other hand, a well-designed website incorporated with outstanding content will help you to gain the trust of your audience and enhance your brand image.
3. Raised Profits
An organized and appealing web design can give you the chance to generate more potential leads. This will have a direct influence on the profits and revenues of your business i.e. it will get increased of course.
Also Read: Website – A Requisite for Local Businesses
Significance of SEO
Search Engine Optimization is also a crucial element of a successful online presence just like a website design. On-page & off-page SEO help to drive traffics to a website. The difference here is SEO focuses mainly on raising the rankings of a website over different search engines and driving more traffic towards it.
Let us understand its cruciality.
1. Increased Website Traffic
The main focus of all the SEO activities is towards increasing the visibility of your website. This increases your website’s SERP rankings which ultimately results in driving more significant traffic towards your website.
2. Better User Experience
The term SEO can be mainly divided into two categories – on-page SEO as well as off-page SEO.
On-page SEO, one of the most crucial elements of any SEO strategy concentrates mainly on the areas such as website responsiveness, speed, and likewise. This aids in enhancing the usability of the site.
This way you can gain a happy visitor by ensuring a better visitor experience.
3. Easy Attainment of Your Business Goals
Well-planned and properly implemented SEO strategies helps a business to boost its online presence and enhance its brand value. It also aids a business to generate new opportunities to grow and raise its sales and revenues.
This helps a business to attain its goals easily, effectively and timely.
4. Potential Lead Generation
As I have already mentioned, a good SEO always helps a business to secure more website traffic. When the number of visitors towards a website will be more, the possibilities of generating more potential leads from that traffic will also increase significantly.
The Relation Between Web Design and SEO
The connection between web design and SEO is intricate. As designing is all about the look and feel of the website whereas SEO is about the ranking of the website over the search engine result pages, it seems they have no connection at all. However, the former is not true.
A website requires the united efforts of experienced designers, developers, and SEO experts to produce the desired outcomes.
Although the designing and SEO of a website are completely different chores, the ultimate objective of both the terms is presenting the website visitor with an excellent user experience. Hence, the terms have a strong relationship with each other.
List of Designing Elements That Impact SEO
1. Title Tag
The title tag is something that is used to display a message on the uppermost bar of the browser. To achieve a better SEO, the message given within the title tag should be unique and should clearly define the purpose of the page to the search engine.
2. Heading Tags (H1, H2…..H6)
The heading tags are utilized to show up what a web page as well as the different sections under it are all about. Both main as well as subheadings given on a web page should be catchy and should define the most important points to be noted on the same.
3. Meta Descriptions
Meta descriptions are nothing but a few lines of text displayed under your website name/URL on SERPs.
Good and well-explained meta descriptions increase the possibility of having a searcher visiting your website. Hence, meta descriptions are very important to enhance the click-through rates of a website or a webpage.
Role of Designers in Improving A Website’s SEO
1. Structure of Website
A website’s structure is a crucial thing that binds a visitor from the website. A clean and understandable structure is important for both the UX as well as SEO of the website.
The designers can give their significant contribution towards creating and maintaining a well-structured website.
As a designer you can make sure that your webpage is having H1 tag as the primary subject of your page. You can also utilize H2 to H6 tags for subheadings to make the page more SEO-friendly.
You can also keep a check on the links present throughout your webpage. The links should be clearly visible and properly understandable to the user. Give separate colors to the links to make sure they are not lost within the other text.
If you are a programmer, make sure you are not spoiling the code with too many div tags. Concentrate more on the main, headers, and navigation bar instead. They are the crucial elements to improve the SEO of any website.
2. Responsiveness of Website
Mobile devices are the essence of today’s world. We live in a scenario where the use of mobile phones to use the internet is more than double than the use of desktops. A website which is not mobile-friendly is losing significant chances of gaining more traffic in such a scenario.
As a designer, you can make sure your website is optimized for variant screen sizes and fits well on any device of any screen size. No matter it is a desktop, tablet, or a mobile device of any screen resolution, your website should be optimized for that.
Check the font sizes are appropriate for varying devices and their screen sizes, check that pop ups fit and display properly to all devices. Also, check the image sizes are correct and suitable to all devices and so on.
3. The Navigation
The navigation of a website is an important element no matter it is for a small website or for a large, enterprise level web application. Hence, having a well-planned and logical navigation is highly crucial.
Give adequate time in planning and designing the navigation of your website. It should be clear, sensible, and simple. The navigation should be properly categorized and subcategories should be logically related to the main category.
Your navigation should be such that it is not missing out on any important pages.
A good navigation is not only a matter of praise for the designer but it improves the SEO of the website as well.
4. Speed of the Page
The loading speed of a website or a web page is a critical element and one of the most common reasons for the abandonment of the page.
No visitor likes to wait for more than three seconds on an average to get a website page loaded and quits the site immediately if this is the case.
Website’s loading speed has a great impact on the SEO of the website as well.
As a designer, you can have a number of options to optimize the loading speed of a website.
First of all, evade injecting too many images in the page design. Second, use lightweight images instead of heavier ones. Third, use the images in proper dimensions and format, and so on.
Image optimization is a crucial thing from a development perspective also. Adopt lazy and progressive image loading to ensure a better user experience as well as loading speed.
Well, you must have understood the connection between web design and SEO is unavoidable. A well-thought web design can prove to be one of the best helping hands to improve the overall SEO of a website.
Designing a high-end, SEO optimized website is not a tough task. If you keep the above-mentioned points in your mind you can surely play a significant role in enhancing a website’s SERP presence. Good luck designers!
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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