Mobile page speed is one of the important Google ranking factors. Mobile App Developers are required to be very cautious about the loading speed of a mobile page as most of the users access the web via mobile nowadays rather than any other device. Hence, introducing speed improvements to your website for a better mobile experience is crucial to raise interactions.
If your mobile site is demanding for more than 3 seconds to get loaded, you are surely going to fail the competition of user interactions in the coming days and years.
Significance of Optimizing Mobile Page Speed
Mobile page speed should be optimized for a number of reasons. Few of them can be seen as under
1. Improved user experience
According to the reports, more than 53% of users quit the mobile site if the pages take more than 3 seconds to get loaded. Users expect a quicker mobile user experience from the business owners and simply choose to leave the page if their expectation is not fulfilled.
2. More helpful SERP rankings
The loading speed of the page significantly impacts the site’s SERP rankings. There is a very solid relationship between the speed of the site and its Google rankings and the sites with a quicker loading speed are more prone to gain a good ranking in Google.
3. Better quality score
As per Google, the page speed is one of the important factors that affect the interaction of your landing page and greatly influence your quality score as well. This is because if a website takes too much time to get opened whenever a visitor clicks on your advertisement, the visitors are more likely to leave the site. This forces the Google crawlers to assume that your landing page does not deserve a good ranking and the time, money, and efforts invested in creating a landing page turn into a waste. Hence, the quicker will be your page in terms of loading, the better will be your quality score.
The Most Effective Ways to Improve the Page Speed
You can improve the loading speed of your mobile page in a number of ways. Few of them are given as under
Optimize the caches
Unlike desktop browsers, mobile caches are not capable of handling a huge amount of data. Hence, optimizing your mobile browser caches to reduce the page loading time is important. Ignore useless server requests by ensuring that your mobile browser is utilizing local memory in order to cache resources.
Make use of HTML5 and CSS3
The utilization of lightweight HTML5 and CSS3 ensures a faster loading speed of the site. The two also aid developers in creating an impressive, fully-functional, and passable site, without the need to spend a lot.
Add JS at the bottom and CSS at the head of HTML files
Minimize redirects to optimize the page loading speed
Generally, redirects require extra time for processing. Hence, try to remove all the redirects or keep them significantly minimized. Allow the users to access the mobile site straightforwardly but at the same time make sure to give the link to the main site as well for the users who like to visit the desktop site.
Keep the images as lightweight as possible
Keep a check on the size of the images on your site to ensure a better loading speed. Lightweight images do not consume much bandwidth and need minimal time to get processed. Hence, try to make as much use of lightweight images as possible.
Minimize the server response time
In addition to your web coding, the mobile page speed largely depends on your server as well. You can raise your server response time by utilizing three important methods.
- Keep the resources needed by your web pages minimized.
- Go for a better web server configuration.
- Choose a good quality web hosting service to guarantee enough CPU and memory resources.
Transform the clicks into touch events
Generally a significant delay is observed whenever a user clicks on the buttons present on the mobile site. This delay can be 1 to 7 seconds. You can reduce this delay by changing all the click events into touch events to ensure better speed of your mobile pages.
Make use of an efficient Content Delivery Network
A Content Delivery Network serves pages as well as content to the users based on their geographical location. Hence, the use of an efficient CDN like Amazon CloudFront is crucial to lessen the page loading time.
Avoid utilizing custom fonts
A good page speed is crucial in order to provide a good user experience. Your mobile page’s load time can make a huge difference in your Google rankings and the number of user interactions your site is gaining.
Each second is important when it comes to a mobile page loading time and every reduced second contributes to making the visitors happy. Try following the above mentioned tips to get your mobile page load faster. Hope this will be helpful.
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