Introduction of 2018 & Digital Marketing
The world of web marketing is evolving constantly and respectively the customer preferences are changing also. Even in Australia, in order to be competitive, you need to be aware of the newest trends and not miss anything important aimed at the customers.
If you are looking to hire a digital marketer in Sydney the choices are plenty since the number of digital marketing service providers is growing regularly. Finding the correct decision is harder and in order to avoid mistakes we’ve gathered a list of the top 6 digital marketing trends to watch out for in 2018. Use our list and implement it into your decision-making strategy.
2018 Digital Marketing Trends
1. Voice Search
With the boom of mobile technologies, people are slowly abandoning the traditional ways of adding input and respectively search requests. 20% of all mobile queries during the last year have been voice searches as said by Google. In 2018 this number is only going to increase and by 2020 it is expected that 50% of all queries will be voice searches. It may sound exaggerated, but keep that in mind and include voice interaction in your marketing strategy while you’re not too late!
More and more users are consulting Siri, Alexa and other smart devices on what to be purchased. Voice-enabled speakers like Google Home and Amazon’s Echo are pretty hyped and will have a lot of sales, for sure. It will be a challenge for digital marketers to create content that is adapted for these types of voice search. Until now, marketers preferred to include short keywords in posts, but this strategy needs to change for the purposes of voice interaction marketing actions. Long tail keywords need to be included and optimized for voice search. We can only wait to see if our smart fridge will soon give advises filled with advertisements.
2. Visual Content Marketing (Video)
In 2018 web content will be even less about traditional text input and more about video content. As our attention span lessens, young people prefer to watch a video, rather than read an article and digital marketers already started to acknowledge this fact. Video boosts the search engine ranking of a company, improves brand engagement and website traffic.
If done right, video marketing will soon be the most attractive form of business-orientated digital content. However, the video should be made professionally – filmed with quality cameras, having sharp focus, using proper editing, modern effects, and color management, otherwise, the aftermath won’t be satisfactory.
During the last year, many big companies used live video. Social Media nowadays is all about live video and every ambitious business should use this technological trend in 2018. Unfortunately, shaky videos that are made with a mediocre Smartphone won’t do soon and businesses need to invest in steady cams and execute those live videos professionally. Insert a bit of stylish art ideas and win new types of customers – this will have a huge impact on the younger generations. Soon, the video will be the only way to draw the attention of the potential customer!
3. Artificial Intelligence
Artificial intelligence is not a term of the future any longer. AI has been noticed during the previous year via the Internet of Things, Machine Learning, and big data. Be sure it will be used massively in 2018 as it is predicted that AI usage by digital marketers will increase by 50% in the following two years. Be aware of this technological trend!
As digital marketing works towards personalization AI is a game changer. The simplest implementation of Artificial Intelligence is in the well-known chatbots who work for user experience personalization. As mobile devices and IoT technologies usage increases in popularity and influence, there is no surprise that AI is embedded in some of the most popular client engagement platforms.
During the last year, companies gathered information such as browsing patterns, website usage, content preferences and search history in order to create a database of client profiles. It is predicted that computers will analyze these client profiles, start to make decisions and conduct marketing campaigns across different channels, based on them. Customers like when a campaign is targeted especially at them and in 2018 Artificial Intelligence will bring exactly that!
4. Growth of Mobile Marketing
If you’re looking to hire a digital marketer in Australia keep in mind that the right person needs to be focused on the mobile marketing as well. The influence of mobile marketing is increasing with the pace of expansion growth of mobile users. Furthermore, in 2018 mobile marketing might become the core value of every digital marketing service provider.
Inadequate mobile user experience will affect the loyalty of your customers, their perception of your products and will for sure impact your profit. Mobile marketers and developers should not focus only on the main mobile brands. Mobile user experience needs to be smooth and fast on various devices, because you never know who might be interested in your product.
Digital marketers will need to focus not only on responsive websites, as soon this won’t be enough. The real professionals will focus on mobile and web apps, user journeys, conversion rate optimization, better integration with technologies like AR apps or beacons, and generally improving mobile user experience. The importance of multi-platform advertising has been mentioned by many CEOs of big enterprises, which is no coincidence. In 2018 it will be no mistake if you focus on your mobile marketing strategy first!
5. Influencer Marketing
The term influencer has gained huge popularity recently and has been used heavily all over the globe. Influencers use their overall impact on potential customers and direct them to a specific product or service. In the world of “celebrities” that surrounds us, the normal users prefer to buy a product that has been recommended by his/her hero.
If you use social media channels, you’ve probably noticed that every social media platform has a number of brands using influencers that flood the news feed with their product recommendations. Influencer marketing is a trend that will be heavily used in 2018 and it will be worth to invest in a campaign like that for sure. It has been calculated that companies bring about $6 for every dollar invested in influencer marketing.
Different statistics show that approximately 80% of digital marketers intend to implement at least one influencer campaign during 2018. This approach has been heavily used by fashion (beauty and clothing) brands during the last years but is now popular in many different business sectors. That way their marketing campaigns feel less staged which is preferred by young customers.
6. Personalization All The Way
Probably you’ve noticed that most of the trends we mentioned are aimed at the customer as a specific-living-person. Mass campaigns are getting weaker and weaker in today’s world and soon will not produce any result. Marketing campaigns in 2018 will be all about personal ads corresponding with the likes and preferences of the customer. As we said, our attention span decreases and we are not keen on even noticing information that is not completely relevant to us. Digital marketers need to be aware of this trend which could be carried via different channels.
A good advice is to be super-targeted and focused on a specific group of people when you create your email or social media campaigns. Even now, mass email blasts are a thing of the past. Building personalized landing pages is not that popular yet, but will surely be part of the digital marketer’s arsenal in the following years. Conversation with the customer is a key factor for high conversion rates, so personalized chat bot experience will also work in your company’s favor. Business is getting more and more about the connection with the customer – so don’t let them think they are not special!
Whether you are a digital marketing service provider or just looking to hire a Digital Marketer in Australia, you need to be aware of some important factors, to avoid losing customers or even money. Digital marketing is evolving constantly, and one needs to be aware of the advertising trends in order to be competitive.
Use our list of top 6 digital marketing trends to watch out for in 2018 if you want to boost your advertising influence and gather new customers. In today’s economy, it is important to invest your money wise. Follow our advices and you are already heading in the right direction!