Seeking to create great content with fewer endeavours? How about Neos.io CMS?
Content Management Systems provide an effective way to develop a website swiftly and faultlessly. A modern content management system that is gaining attraction from almost every enterprise these days is Neos.
This blog aims to uncover why Neos is an awesome choice for your upcoming web project and appreciated by a huge community of developers and customers across the globe.
Let’s begin with a quick introduction
“Neos is an innovative content management system providing an effective way to edit and manage content.”
Neos holds a huge set of flawless features beneficial for editors, developers as well as site owners.
A few most important features of Neos are as under
1. Easy to Learn and Use
Neos is so easy to learn that you do not need any training to start working with it. All you need to do is clicking on the part of the website that you want to edit and start making changes. The inline editing, text formatting, link definition, everything is a piece of cake with Neos. You can add multi-column section into the content area, upload or embed video content, integrate google maps, insert diagrams and flowcharts, embed snippets of source code, and accomplish much more without hassle with the help of Neos.
2. Internationalization Support
Neos enables you to create content for diverse countries and in diverse languages. Customizing the content for varying audiences and regions is convenient and effortless with Neos.
Neos can be used to create projects of any size and domain. The interface is obtainable in a variety of languages providing you the liberty to work in the language of your choice.
It is very easy to extend the existing elements or add the new ones in the sphere of Neos.
4. Remarkable Media Management
Neos supports pretty easy media management. The presence of a media library makes uploading and management of images and files super easy. Also, the updation and replacement of files is smooth with Neos.
5. Easy Handling of Forms
Forms encourage helpful interaction with the visitors. Neos assists easy handling of forms for several pages at a time. The new forms can also be defined with prominent validation rules and action buttons. Neos also promotes excellent spam protection and newsletter subscription. The support for ready-to-use packages makes the interaction even easier and powerful.
6.Great SEO Support
Neos advocates an outstanding range of solid features to make your website rank high over the internet. The facilities like the use of human-readable URLs, excellent management of SEO metadata, improved appearance on social media, better management of redirects, advanced optimization of images, lazyloading of images and Yoast SEO integration makes the job of SEO Professionals a breeze.
Neos is an extremely secured framework with an advanced level of security features. Encrypted passwords, absence of cookies until a successful login, two-factor authentication etc. makes Neos safe to use and easier to manage from security perspective.
Above are the most prominent features of Neos CMS, however, you can expect much more. This includes the availability of powerful plugins, the use of command-line interface to handle the maintenance work, excellent developer tooling support, and so on.
List of tools Neos is Capable to Work with
- Editor tools – Unsplash, Font Awesome, Dropbox, Grammarly, Google Drive
- eCommerce tools – mailchimp, Paypal, Magento, Braintree, shopware
- SEO – Google Analytics, matomo, yoast Academy
- Social Media – facebook, twitter, youtube, vimeo, slack
Companies that have already adopted Neos to Create Exemplary Web Solutions
Neos has already been adopted by a huge number of companies and businesses to accomplish trouble-free creation and management of their business websites. A few of them are included for your reference
Indylogix to create websites in Neos CMS
Indylogix is a perfect choice to leverage terrific features of Neos and reward yourself with Undisputable Web Solutions. Our team believes in constant innovation and always open to adopt modern tools and technologies to deliver satisfactory and delightful solutions to our clients. Our team has successfully mastered the Neos CMS and is all set to provide ideal Neos solutions to help you reach your business goals efficiently and effectively.
Neos is incredibly powerful, well-designed and an ideal CMS to work with especially if you are seeking swift development with a hassle-free process. Want to experience the superb features of Neos right away? Connect with the skilled team of Indylogix!
Pay Per Click marketing is a revolutionary way to grab more customers through the internet.
However, many PPC campaigns do not produce the desired outcomes and lead to failure.
This gives rise to a demand for intellectual ways to generate effective PPC campaigns.
One such strategy that aids you to review your PPC campaigns and direct it towards betterment is the SWOT analysis.
Have you heard about SWOT analysis?
Don’t worry if you have not. This blog will introduce you to the finer details of SWOT analysis along with the advantages of using it in your PPC campaigns.
Hold on! Do let us know if you are seeking a skilled team of PPC marketers to take your business to the next level. We can help you the best.
Now, let’s understand what is SWOT analysis and how it is performed
What is SWOT Analysis
SWOT analysis is a planning and evaluation technique that helps a business to have a clear understanding of its strengths, weaknesses, opportunities, and threats about any discipline.
SWOT analysis aid stakeholders to understand the state of their business in the market and discover the areas of improvement.
SWOT, the acronym for Strengths, Weaknesses, Opportunities, Threats, is commonly associated with PPC marketing these days.
It is a powerful strategy to analyze your PPC campaigns and enhance outcomes.
It helps marketers to better understand the performance of their PPC campaigns and uncover the lacking areas.
SWOT analysis mainly constitutes two types of factors namely
- Internal factors
- External factors
SWOT Analysis – Internal Factors
The internal factors are those factors over which you can have complete control. These include
SWOT Analysis – External Factors
The external factors are those factors over which you cannot have complete control. These comprise
Importance of Performing SWOT Analysis to Your PPC Campaigns
They analyze the bids, key phrases, etc., and assume that the job is done. This is not an accurate way to analyze a PPC campaign though.
To convert a PPC campaign into a success, it is mandatory to consider other exterior factors. These factors include understanding the reputation of your business in the market, understanding the economic system, understanding your opponents, and so on.
This is where SWOT analysis comes into place.
How to Perform SWOT Analysis to Your PPC Campaign
A SWOT analysis is generally performed by making use of a 2*2 grid comprising 4 sections i.e. strengths, weaknesses, opportunities, and threats as shown in the below image
SWOT Analysis : Strengths
The strengths are nothing but the constructive elements capable of amplifying the performance of your PPC campaigns. These may include
- High ROI.
- Flawless landing pages.
- Diminished bounce rates.
- Your extensive knowledge about the industry.
Your proficiency in managing your PPC campaigns.
- Employment of mobile strategy.
- The resources you possess and so on…
Commence the analysis by making a list of all the strengths your PPC campaign is possessing.
Ask yourself the questions like – what is your Click-Through-Rate, What is the quality score of your top keywords, what is the quality of your landing pages, etc. to come up with the list.
SWOT Analysis : Weaknesses
The weaknesses are the obstacles that hinder your way of generating additional profits. They may include
- Your poor knowledge about the target audience.
- Your bad quality content.
- The Loopholes in your landing pages.
- Lack of A/B testing.
- Unavailability of PPC experts.
- The bad quality score of a few keywords.
- Lack of negative keywords.
- Absence of mobile strategy.
- Limited budgets and so on…
SWOT Analysis : Opportunities
Opportunities are the factors that are not under your control yet they can give you the chance to generate better results from your PPC campaign sooner or afterward.
These may include
- A rise in your product demand after running a marketing campaign.
- The rise in mobile usage.
- Enhancement in the search volume.
- Growth in the eCommerce business and so on…
SWOT Analysis : Threats
Threats are the factors over which you cannot have complete control, however, they can diminish your profits more or less.
They may involve
- A list of strong competitors.
- The dominance of a particular brand.
- Lowered search volume.
- Change in the policies of SERPs.
- The entry of new customers.
- Low budgets and so on…
Below are given a few examples of SWOT analysis performed by well-known brands
Examples of SWOT Analysis
- White Shark Media
Outstanding Benefits of SWOT Analysis for a Business
The employment of SWOT analysis can contribute towards the growth of a business in many ways.
The list includes but not limited to the following
- SWOT analysis helps you to understand your business in a better way.
- It aids you to develop your business goals and also, in planning better strategies to reach them.
- It helps you to understand the present state of your business and ensure a better future.
So friends, above are the most common benefits offered by SWOT analysis, however, as we all know you need to pay something to get something.
Here also, you are required to pay something in terms of your precious time, money, and efforts to ensure the desired outcomes.
SWOT analysis is a beneficial strategy to take your PPC campaigns towards the path of success.
It is serving as a great way to understand the ins and outs of your marketing campaigns.
So, guys, don’t take any chance with your marketing goals and start employing SWOT analysis today itself.
Contact us to get the best help!
The significance of mobile applications in today’s world is prominent. The application stores are choke – packed with a huge number of mobile applications.
Looking at the current scenario, it seems every second businessman is planning to create a new mobile application. However, only building a mobile application is not enough to achieve the required results. In fact, your application must reach your targeted audience to fulfill the predefined set of goals.
Here comes the biggest headache: –
How to achieve a higher application ranking in the search results of an application store?
The solution to this problem gives rise to a term called ASO (App Store Optimization).
We will take a detailed tour of this solution, meanwhile, if you need assistance from the best App store optimization professionals to take your application towards the path of success, you can hire our team anytime.
What is the App Store Optimization
“ASO refers to the set of actions you are taking to achieve a higher application ranking in the search pages of application stores.“
It is a continuous process that focuses on enhancing your application’s ranking and findability within the application stores.
ASO increases your application visibility which leads to enhanced traffic to your application store page and finally, increases the number of your application downloads.
Importance of App Store Optimization
With the presence of 2.7 million apps on Google play store and 1.82 million apps on Apple’s application store, the possibilities of your app getting lost in the crowd are very high.
Taking necessary actions to ensure your application reaches a significant number of your potential customers becomes highly crucial in the scenario.
If you are not taking ASO seriously and not putting efforts to boost your application’s search ranking, you are probably wasting your time and money in planning and creating the application.
Taking good care of an application’s ASO can avail you of numerous advantages. A few of them are given as under
- ASO increases your profits and revenues
ASO rewards your website with a significant number of extra downloads. This will eventually add big numbers to your profits as well as revenues.
- ASO connects your application with potential users
Your ASO efforts can link your application with more relevant users provided you are making optimized use of your keywords.
- ASO makes your application stable
With all the extra downloads and revenues offered by ASO, your application gets rewarded with a more stable, prolonged future.
The App store optimization of your application depends on many application factors. These factors can be divided into two categories namely primary and secondary. Let’s have a look at both of them
- Primary/Main Factors
Primary or main factors are those factors that are in our control. These include
- Title of your application
- Keywords included in the application name and description
- Secondary Factors
Secondary factors are those factors over which we cannot have complete control. These include.
- The number of your application downloads
- The rating and reviews your application has received
Relation Between Application Rating and Ranking
Here comes an obvious question:
Does an application with good ratings also rank good in the search results?
And the answer to this question is YES. As per a survey, an application with good ratings also ranks good in the search results of application stores.
7 Effective Tips to Improve Your Application Store Optimization
1. Review Your Title
The first and foremost thing you need to think carefully about is the title of your app. Your application title should be such that it defines the purpose of your application to the searchers.
A well-thought, relevant title is very helpful in enhancing the rankings of your application.
Hence, don’t make any compromises in selecting your application’s title and take sufficient time to decide on a title that is exceptional, explanatory, and keyword-rich. Try including the main keyword in your application title if possible.
Google play store and Apple’s application store handle titles in completely different ways. Hence, make sure to draft your titles accordingly.
2. Treat Your Keywords with Care
Just like SEO, keywords are a crucial element of your Application store optimization as well. Your application title and description should have an adequate number of keyword occurrences. However, you have to be very careful while doing the same as too much keyword stuffing may lead to adverse results instead of positive ones.
3. Have a Glance at Your Description
Next comes your application description.
Your application description should be clear, effective and should contain the most important information such as what purpose your application fulfills, in what manner your application is going to help the users, what are the main benefits of using your application, and likewise.
Your application description should be relevant to what your audience is seeking. It should look approachable and stimulate searchers to download and utilize it.
4. Revise the Quality of Your Screenshots
The screenshots play a very important role in influencing a searcher to download your application.
Emphasize the most interesting parts of your application while using the screenshots. Plenty of powerful tools including Figma, MockUPhone, AppLaunchPad, etc. are available in the market that may help you create great screenshots.
5. Leverage the Reviews
Your application’s ratings and reviews from your existing users can make big differences to your Application Store Optimization.
Try to get as many positive reviews as you can from your application users.
There are many ways to achieve this. You can either send push notifications to your existing users requesting them to review your application. You can also display a popup notification in front of your users asking them to review your application and so on.
6. Keyword Research for Application Store Optimization
Of course, keyword injection is important to accomplish effective ASO, however, performing adequate keyword research before adding them to your content is vital too. Make sure to spend some time researching the optimum and result-drawing keywords before coming up with your title and description.
7. Select an Appropriate Category for Your Application
No matter you are uploading your application to Google play store or Apple’s application store, choosing a proper and relevant category to upload your application is highly important.
Placing your application in the wrong category may hinder the ways your application reaches the target audience.
You may sometimes feel your application fits more than one category, however, it is your duty to come up with the best solution to this problem before moving forward.
Take necessary actions to find your ways towards your success.
Application Store Optimization V/S SEO – A Quick Comparison
It’s a general belief that ASO is nothing more than SEO for mobile applications. However, the former is not completely true.
Of course, ASO and SEO have some resemblance in terms of the definition and characteristics, they do have differences too. Let’s discuss these differences in brief-
|1||Definition||ASO refers to the process of optimizing a mobile application’s ranking in the search pages of application stores.||SEO refers to the process of optimizing a website’s ranking on the result pages of search engines.|
|2||Aim||The main aim of ASO is to increase an application’s visibility to enhance the number of application downloads.||The main aim here is to drive quantity traffic towards a website to increase its click-through rate.|
|3||Target||ASO targets application stores including Apple’s app store, Google play store, Huawei AppGallery, etc.||SEO targets a variety of search engines including Google, Bing, Yahoo, and so on.|
|4||Factors||The factors impacting ASO can be divided into two categories namely on-meta factors and off-meta factors|
On-meta factors include application title, description, screenshots, icons, videos, URL, and so on.
Off-meta factors include downloads, ratings, and reviews.
|The factors impacting SEO can again be divided into two categories namely off-page factors and on-page factors. |
On-page factors include metadata, loading speed, content quality, heading tags, responsive design, and so on.
Off-page factors include backlinks and traffic volume.
|5||Result||The result generation here takes a relatively lesser time and is a matter of only a few days or weeks.||SEO takes more time to show the results. You have to be patient and wait for at least 3-4 months to start getting the desired results.|
ASO is important whether you have created a new application or want to improve the existing one and overlooking the same may lead to big losses in terms of both money as well as efforts.
In addition to offering many significant benefits discussed above, it also helps you to enhance your brand exposure.
So guys, don’t just create an application, in fact, do proper care of its ASO as well.
Contact us to get more assistance on how, when, and why!