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Digital marketing is the backbone of today’s business world and websites are one of the most effective ways to generate more business at the present date. Search engine optimization, the most common term in the world of digital marketing, plays a significant role in driving more traffic towards your website.
Long-tail keyword is a common term associated with search engine optimization. Long-tail keywords are the ones that actually contribute 70% of your total search traffic. Hence, focusing only on generic seed keywords is a big mistake committed by SEO experts as they are dropping the chances of getting much higher traffic from search engines by doing so.
MEANING OF LONG-TAIL KEYWORDS
A long-tail keyword is nothing but a search phrase containing 4-5 words.
REASONS BEHIND TARGETING LONG-TAIL KEYWORDS IN YOUR SEO STRATEGY
Focusing on long-tail keywords allows you to gain extensive traffic potential from Google in an easy way. The most important benefits of using long-tail keywords can be seen as under
1. Long-tail keywords focus more on those users who are seeking for more specific phrases. These kinds of people are usually clear on what exactly they want and the possibilities of converting them are higher.
2. It is easy for long-tail keywords to achieve a higher ranking due to the presence of more reduced competition.
FINDING LONG-TAIL KEYWORDS IN ANY NICHE
A number of people think that keyword research is no longer important to generate an effective SEO strategy, however, the assumption is not true. Keyword research is still an important part of powerful SEO techniques. You can find out long-tail keywords in any niche by employing the following methods
Google is the best place to find a long-tail keyword in any area as Google provides lots of suggestions related to a search intention. These include
1. Auto suggestions
2. ‘People also ask’ search box
3. Keywords at the bottom of the search engine result page
Soovle is an online keyword generator that gathers the keywords from the sources other than Google such as youtube, Wikipedia, Amazon, etc. This can aid your marketing campaign to obtain such keywords that are not extremely attacked like the ones that are picked from Google and different search engines. You can get unique keywords for your content with the help of this tool that eventually aids you to stand out distinctly over the search engines.
Online forums and boards
Some consumers make use of online forums and boards instead of search engines to look for the solutions. You can make use of these forums to come up with the keywords relevant to the issues for which people are looking the solutions. You can make use of these keywords to generate an effective SEO strategy. This can definitely drive enormous traffic to your website due to the fact that if there is one person who is looking for something in particular, there must be others as well looking for the same thing. You can easily come up with the exact phrases that can be used as keywords in your content by observing the questions asked by the people in the forums.
VALIDATE SEARCH DEMAND
Only selecting a long tail keyword is not enough, in fact, you need to validate its demand as well in order to see the desired results. To accomplish this, you can put the selected keyword in the Google keyword planner and see the search volume associated with the keyword.
This will enable you to find out the size of the audience searching for that particular keyword. If the size of the audience is good, it is more likely to drive the desired traffic to your website.
CREATING CONTENT AROUND LONG-TAIL KEYWORDS
Content is an essential part of digital marketing that cannot be overlooked. You can create powerful content including long-tail keywords and easily rank them on Google. You can create a blog post focusing completely on a single long-tail keyword. Concentrate on merging the selected long-tail keywords with high-quality content. Creating the content pieces encompassing long-tail keywords will aid you to achieve small victories on SEO and acquire more traffic from Google as no tough competition is associated with the same.
THE BOTTOM LINE
The distinctiveness of the keywords you utilize in your content can make you stand out separately and easily findable over the search engines. Keywords are an essential piece of Digital marketing and can be a significant determining factor of how much online traffic you will be able to acquire. Long-tail keywords, as discussed above, are more powerful as compared to short-tail keywords, and the sources of obtaining them are many.
Of course, search engines are not a single source of generating traffic to your website but the utilization of long-tail keywords can boost your monthly search visitors to a great extent. If you publish in-depth content including long-tail keywords on a consistent basis, you are likely to see a significant increase in search traffic of your website, can pull more paying customers, and can expand your brand slowly and gradually.
If you are in need of the best digital marketers in the industry that can ensure driving adequate traffic to your website, aid you to generate more business, and enhance your revenues, you can contact us immediately!
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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