WordPress is something that keeps on growing on a regular basis and has introduced a number of updates since its first launch in the year 2003. In fact, the constant updates introduced by WordPress has made it one of the top and the most frequently used content management systems available today. Each WordPress release brings tremendous excitement so with WordPress 5.0
WordPress 5.0 has earned much more excitement as compared to the previous versions and is convincing more and more business owners to pick it to for the development of their next project and all credit for the same goes to the new WordPress editor – Gutenberg which is now an indispensable part of the famous CMS.
WordPress has introduced a new editor recently, named Gutenberg, with more options to customize the pages as well as posts without the need to have HTML expertise. The editor enables you to effortlessly build pages and posts that needed custom HTML and shortcodes before. The editor also keeps you free from installing plugins for a few particular functionalities as it possesses all built-in.
Gutenberg is the default editor of WordPress version 5.0. The editor is completely new in terms of appearance and enables the formulation of vibrant page layouts. The design of Gutenberg mainly revolves around the idea of blogs, i.e. there are a number of built-in blocks that can be utilized to add the content. The main features of Gutenberg WordPress editor include
- Buttons and tables are attached as blocks in the editor.
- Every paragraph block can have separate font as well as color.
- Featured images can now be customized by combining text and changing the opacity directly from the editor.
WHY USE GUTENBERG WORDPRESS EDITOR
- Gutenberg Editor is visual, spontaneous, and reliable.2
- It enables you to adjust the content with the help of sections. This gives a more clear understanding and aids you to prevent errors.
- It has a wide range of blocks for nearly all use cases.
- The provides the default inclusion of the header as well as the footer.
- With the use of Gutenberg, the installation of different builders to style the content is no more required.
- Outstanding usability with the devices of varied sizes such as mobiles and tablets.
- Simple and swift embedding of the content from different platforms as well.
CHANGES INTRODUCED BY GUTENBERG WORDPRESS EDITOR
Gutenberg has introduced a number of changes to the user experience. The changes that this new editor has introduced to your experience can be seen as under
1. Change in the way of content creation
Gutenberg has introduced an innovative appearance and functionality to the content creation by introducing the idea of blocks. Separate paragraphs are now viewed as separate blocks and a paragraph can be a portion of a different, more complex block. Hence, one blog post or page is comprised of a number of different blocks. Various types of built-in blocks are possessed by the editor. These include layout blocks, text blocks, media blocks, and code blocks.
2. No requirement of technical expertise
Before the introduction of WordPress 5.0, you were required to have basic knowledge of HTML in order to accomplish basic tasks such as adding a button, table, separator, or tweet to your post however it is effortless to perform a number of primary tasks even with lesser technical knowledge with the commencement of WordPress 5.0 and of course, Gutenberg.
3. The publication process has become easy
Though Gutenberg is a post editor that mainly relies on blocks, you are not required to select a block every time when an image, subheading, or paragraph needs to be attached. WordPress allows you to publish the content in the same way you were doing before.
4. Permission to create custom blocks
Although Gutenberg possesses a number of built-in blocks, It also enables developers to create custom blogs based on the requirements as well that can be preserved and reused in the future. You can turn any section of the content into a reusable block.
5. Compatibility with more themes and plugin
The new WordPress editor, Gutenberg is compatible with a lot more themes as well as plugins as compared to the previous editors.
6. Enhanced support for SEO
The Yoast SEO is now available to the right menu of the dashboard and this enhanced version of the SEO meta box provides features like readability analysis, focus on additional keywords, internal linking suggestions, social previews, and so on. Hence, a constant check on the SEO can be performed easily.
BENEFITS OF GUTENBERG WORDPRESS EDITOR
- The editor is simple to use. Even beginners can use it without much difficulty.
- The editor allows developers to build their own custom blocks.
- It provides outstanding new features that are not present in the previous editor.
- Friendly with mobile devices.
- It provides an enhanced and user-friendly user interface.
- More compatible with tools such as Google Docs and Medium.
DRAWBACKS OF GUTENBERG WORDPRESS EDITOR
- Although the editor is easy to learn for beginners, at the same time it seems a bit difficult for a few to learn and use it.
- Compatibility problems with older themes and plugins.
- It is not favorable to live websites.
After reading the above content, I hope you must have got the basic idea of what the new WordPress editor – Gutenberg is all about, its main features, pros as well as cons. The new block editor is extremely fast to use and even a little use of just a few minutes will influence you to make use of the plugin again and again.
If you need even more idea of this amazing new editor, just use it to develop your next website and get in touch with us to hire WordPress developers in the industry who are not only sound in making effective use of Gutenberg but are skilled enough to aid you to build a fully functional as well as attractive website for your business.
Pick our WordPress Development Services today and experience the full advantages of none other than Gutenberg!
The selection of the right development framework is vital to deliver a quality application. When we think about the right development framework, the name that triggers in the mind at first is Laravel. A number of top brands have already adopted this framework due to the amazing features it offers. Laravel is viewed as one of the best development framework for a number of reasons.
In this article, we are going to discuss the most important reasons for choosing Laravel to develop your upcoming project but before this let us understand the Laravel framework in brief.
Introduction to Laravel
Laravel is an open-source PHP framework that has emerged as a highly adopted framework among the developer community in the latest years. This framework comprises a strong and vigorous syntax that eventually provides the quick and stable development of web applications. It contributes a lot towards easing the job of developers by presenting techniques to perform fundamental tasks such as routing, caching, authentication, and sessions very comfortably. This platform proposes a very robust set of features that makes the development process very easy.
Topmost Reasons To Opt Laravel Framework For Your Next Project
Laravel contributes a very powerful and unique set of features towards the development of web applications. These features can be seen as the main reasons behind its excessive popularity. The most powerful features of Laravel are included below
Laravel lessens the programming overhead by offering a feature called Laracasts which is a collection of free and paid video tutorials that allow developers to learn and utilize the Laravel framework in the simplest manner. The quality of the available videos is excellent, and the lessons are valuable and influential. The availability of necessary tutorials is one of the important reasons that has made Laravel an excellent choice for the development of web applications.
Built-in Project Environment
Laravel offers a combined project environment that makes it easy for developers to handle things properly. The framework provides an organized and transparent way of coding for web development of different kinds. The pace and the comfort of development that Laravel provides is making it the favorite among the business owners as well as the developers.
Laravel follows MVC architecture pattern that guarantees the disconnection of business logic and presentation layers. The MVC pattern of Laravel comprises several built-in functions that support developers in performing their tasks in a more enhanced way. It aids in improving the performance of the application and guarantees better protection as well.
Laravel framework offers a number of built-in lightweight templates that help in generating attractive designs by adding unique and appealing content. It also provides several widgets comprising CSS and JS code with strong structures. These templates aid in creating beautiful designs for both simple as well as complicated pages.
The database migration system offered by Laravel is capable of extending the database structure of a web application without the requirement to create it again whenever the modifications are introduced to the code. This feature significantly lessens the likelihood of missing crucial data. Additionally, It enables the developer to modify the database structure by utilizing the PHP code rather than using SQL. The structure builder offered by Laravel helps in making the database tables and adding columns to them without any difficulty.
This requires extensive knowledge of Laravel because a single mistake happens and the whole process stops working. Recommend to Hire Laravel Developer to perform database migration.
Extensive Community Support
Laravel has a huge community support all over the world. This means whenever the developer or the team gets stuck at any point during the development, they can find the solutions to their problems very easily by taking help from the community in no time. This eventually fastens the development speed.
This framework provides strong support for unit testing that not only aids in making the application easier to test but raises the possibilities of delivering a bug-free product as well. A number of other tests are also accomplished to prevent any sudden failures if the developer doing the project introduces a new change to it anytime.
Libraries and Configuration
The libraries offered by Laravel are strong and comprise of auto-complete features that are not provided by any other PHP framework.
Although no framework is fully shielded against online hazards still the degree of security parameters offered by Laravel is not given by any other PHP framework so far. However, the security of the application is completely dependent on the structure and the formulation of the application code written by the developer. Laravel proffers CSRF tokens to keep a check on security perspectives related to a project. These tokens check each request on the POST and do not allow a POST request to get changed into a GET request that ultimately helps in improving the overall security of the application.
As Laravel is an MVC framework, it can be utilized right from the front-end to the back-end to create a full-fledged web application.
In the term MVC, the Model is meant for database entity models, View indicates the frontend pages and Controller act as the logic adapter that links the Views with the Model.
Appropriate to Develop eCommerce Applications
Laravel can be easily utilized to develop a variety of applications from scratch and eCommerce applications are the one among them. It provides a number of features such as durability, versatility, scalability, and simple customization required to develop eCommerce applications with ease.
Ease of Getting Started
Oftentimes, people adopt Laravel because of the ease it provides to get started with. Using this framework, even a 5-page website can easily be created in only a few hours even if the developer is not too sound with the basics of PHP.
Laravel development is in trend today and the reasons for this are many. Although the most important reasons for the same are mentioned above but still it is not the complete list. There is a lot more that Laravel has to offer.
Pick Laravel framework for your next project to enjoy the benefits it offers and contact us to hire the best and experienced Laravel developers!
A plugin is a program that encompasses a set of functions that can be added to a WordPress website. They permit developers to introduce new features and increase the functionality of a WordPress website. The PHP programming language is utilized to create the WordPress plugins.
The utilization of plugins in order to grow the features and functionalities of a website is a general practice followed by website owners. You can install plugins to accomplish a number of site management tasks including enhancing SEO, maintaining the backups, minimizing spams, and so on. However, in addition to being so useful, sometimes they can break your site as well when not used cautiously.
WordPress plugins are an important part of the Content Management System (CMS). They enable you to mold it in your desired way and you can even adjust them on and off on the basis of your requirements. However extreme utilization of plugins can sometimes produce an inaccuracy in the functionality of your website. The factors causing such errors may comprise poor coding, disagreement with WordPress, disagreement with a theme, or some other plugin.
Advantages of utilizing custom WordPress plugins during development
The advantages of using WordPress plugins in development are many. Few of them can be seen as under
- They assist in raising the overall performance of the site in a budget-friendly way.
- They aid in preventing the security concerns associated with a site to a great extent.
- They help in creating backlinks for the site.
- They aid in enhancing the features and functionalities of a website with ease.
Before moving ahead, you should upgrade your WordPress Version. Know what’s new in WordPress 5.4
Factors to be taken care of while installing a plugin
The factors that need to be considered while installing a plugin to prevent the site from breaking are as under
1. Utilization of a solid theme
Every WordPress site owns a downloaded theme and conflicts between the plugin and your theme often causes an error. Hence, the selection of a solid theme is one of the most important factors to be considered while making the utilization of a plugin.
However, making a choice for the same may be a tough chore due to the fact that every theme is different and better than the other one.
2. Making use of Content Delivering System
3. Optimizing the WordPress database
When the WordPress database crosses a specific number, it contributes to decreasing the speed of the website and open the doors for possible errors. Hence, proper optimization of database should be ensured. It is also necessary to have it rectified by disabling or restricting post revisions and removing older versions. This will lessen the stress on your site and enable it to consider added plugins.
4. Ensure to caching
Same as with the database, caching ensures that you are emptying as many undesired data as possible. This process saves your pages & posts as static files that can later be provided to the visitors by lowering the processing pressure on the server. This ultimately lessens the pressure on all new plugins.
5. Taking backups on a regular basis
Taking regular backups for the site allows you to move back to the point where you were prior to introducing the plugin. Hence, you can easily recover the previous state of your site in case the plugin breaks your site. This also aids in boosting the speed of the site and smoothness of the operations.
6. Emptying the spam comments on a regular basis
Although spams hold no importance at its own but they take the space in the server and as soon as the space is completely filled, they start contributing to reducing the speed of the website. Hence, it is crucial to eliminate spam comments on a consistent basis. This also aids in avoiding the potential errors caused by plugins.
7. Limit the number of plugins
Ensure to keep the number of installed plugins in a limit as the use of too many plugins can lead to breaking the site. Extreme use of plugins may hinder the functionality of your website. A badly drafted code from a plugin may clash with the source code of WordPress, your chosen theme, or even some other plugin resulting in breaking the site.
8. Installation of a trustworthy plugin
Keep an eye on the number of engaged users, check the last update date, and go through some of the feedbacks to recognize any general or frequent issues associated with the plugin before doing the installation. A plugin having a large number of active users and fresh updates is an excellent sign of a trustworthy and maintained plugin.
9. Selection of a trustworthy host
A hosting service is largely responsible for your website’s good or bad performance. A quick, safe, and strong host is likely to contribute a lot towards the good performance of your website. Hence, it is suggested to stay away from a cheaper and shared hosting as the traffic of other websites may hinder your website’s performance. Selecting a dedicated hosting and restricting outside factors from affecting your capability to present a delightful web experience is highly recommended.
A dedicated hosting service grants a whole server. It allows the company to have a complete authority on the server, its software, and its safety arrangements. A dedicated server can even prove to be less costly in a few situations.
Following the above-mentioned steps prior to introducing a new plugin will diminish the risk of your site breaking. However, nothing ensures 100% safety hence establishing a staging site before performing any modifications is strongly suggested.
If you need any kind of assistance or want to know more about WordPress Development, contact Indylogix Solutions for the best services!
Try out our 14 Important Advices on PSD to HTML Conversion and See How Your Work Ethic Improves
As we know, every business is judged by its website. The way how the consumer thinks has changed significantly and nowadays nobody trusts a company that has a lousy site. The need for high quality websites has never been higher.
For this reason, people are thinking of new ways how to create web pages faster. Still, compromises shouldn’t be done as the web designing process is one of the most important when creating a website for obvious consumer reasons. The answer to this need is PSD to HTML conversion!
PSD to HTML conversion is the process in which a person is transforming a PSD file into HTML and CSS markups. The PSD extension is a visual “Photoshop Document” in which every element is represented by a different layer. That way the conversion is definitely easier because it is made layer by layer.
PSD to HTML conversion services has gained a lot of popularity in the last year and in the end of 2017 they are widely used. Still, some people barely manage to do the alteration properly and the differences are visible.
We, as professionals need to point out what are the good practices and share them with all colleagues that want to improve!
1. Use Reset CSS
A reset CSS is a compressed batch of CSS rules that resets all default heights, margins or heading font sizes. Using a CSS reset method will reduce any browser inconsistencies that may disappoint your visitors visually.
Use one of the most popular CSS reset scripts like Eric Meyer’s “Reset CSS“, HTML5 Doctor CSS Reset or just the universal reset (*) selector.
2. Use Global CSS
A “Global CSS” is a cascading style sheet that is applied to multiple pages or even your whole website. So there is no need to create a different CSS file for every HTML one if the style is the same on every page.
Using a global CSS file becomes very handy when updates need to be applied. You won’t have to modify every single CSS file, but just make the correction on the global one. It saves time and keeps the frustration away!
3. Use CSS Framework (Twitter Bootstrap, Foundation etc….)
In, today’s competition, your website needs to have responsive design. Using CSS frameworks lets you build responsive websites very fast.
4. Consider Semantic Coding
Search Engine Optimization is quite fundamental for the market. In order to create an SEO friendly website, you need to use semantic tags.
Semantic coding boosts your visibility in search engines. It is known that search engines check for the HTML codes and the content inside them. Prepare your web pages for crawling with semantic coding and rich content.
5. Keep Elements On Grid
A design grid is known to be a set of instructions and rules that are used when choosing the place and form of every element that alters the appearance of every single web page. Using this grid actually, helps us to figure out where every element should be so that our site has a proportional approach.
An element that is left out of the grid means more work during the development process. Remember, symmetry is always appreciated!
6. Understand The Website Structure
It is a good approach to understand and think how your website is going to be structured before you even start the PSD to HTML conversion. You should be able to determine what is going to be the main navigation, header, bury and footer by just looking at the PSD file. After all, you need to be compliant with the initial requirements.
7. Keep Standard Browser Resolution
The question about what is a standard browser resolution is still not settled despite the fact that responsive designs totally changed everything about browser resolutions. Still, you might have seen that the most commonly used resolution is 1366×768 pixels.
If your website doesn’t use responsive design then be sure that everything is looking sharp at this resolution! Of course, include other common resolutions for crisp effect. Making your users use the irritating horizontal scroll will surely leave a bad impression.
8. Start By Creating A Website That Is Cross-Browser Compatible
One of the key factors in the PSD to HTML conversion is that the design needs to be compatible with all well-known browsers. If your website is not working perfectly or cannot be accessed from some of the main browsers like Chrome, Firefox, Internet Explorer or Opera – you will lose a lot of potential customers. Once hand-coded, every page needs to be tested on the abovementioned browsers so that you are certain that everything is working smoothly everywhere.
With images, sometimes they are automatically placed not where they are intended for. Leave sufficient space between every element if you intend to add other ones afterward!
9. Right Fonts Selection
Fonts were always an important aspect when it comes to the design of a website. Every used font should be tested on different browsers because it is possible that they can be visualized differently.
Of course, from a designer’s point of view, the fewer fonts are used – the better. That way it will be easier to determine if some variations occur.
10. Make Sure Your Slicing Is High Quality
When you are still in the process of getting info from the PSD file, always try to be precise when slicing the layers. Once you leave a white line on the footer or a banner – it may stay there until the site is online. You may just not notice it!
Try to slice even the last pixel out of your frame and you will never have to go back to that PSD file once everything is extracted!
11. Try Hand Coding Instead Of Auto Generated Code
We know that we live in modern times, but sometimes the old way is the better way. This applies perfectly when it comes to hand coding! Using an application to generate an HTML file from an image may work, but it will leave a lot of flaws that need to be fixed afterwards.
An application will most probably write the code in a more complex way which means that the website will be slower. Hard coding your pages should save you time in the long run.
12. Keep Right Spacing Within Website Elements
Copying the font layer from the PSD file might result in problems because the way how Photoshop displays the line spaces might not correspond to the browser outcome. Simply said, the spaces between lines of text of a specific font might look different between different browsers. For this
Simply said, the spaces between lines of text of a specific font might look different between different browsers. For this reason, the spacing between the lines should be double-checked in the CSS properties.
13. Create Rollover Effects For CTA’s
If your website is aiming at interactions with users (which 95% it is) creating call-to-action features is a must. This means that your CTA’a must be at the correct place and at the needed pages.
If you want your website to be more appealing to your users then the CTA’s should be integrated with a rollover effect. Don’t leave your CTA’s to be a plain image – add an alluring hover animation, for example.
14. Testing.. TESTING.. Testing
If you came all the way here, to the end of the article, you probably noticed that at least half of the recommendations are all about testing your work. This is the number one advice that we can give you for delivering a flawless product. No matter how good you are, something might go wrong in the last line of code and may mix up your positioning.
Nobody is perfect, but testing every feature of your website on different operating systems and browsers will eventually bring pixel perfect work.
If you want to practice PSD to HTML conversion, but are still a beginner these advices are perfect for you! There is no use to work with inaccuracies if you are motivated to be one of the best! Eliminate all those pesky mistakes from the start and you will save time and deliver a good product to your users or customers! Need assistance to convert PSD to HTML; just share your words with our team.
As we can see hundreds of new websites are emerging daily and it is more less quality material. If you want to stay in the business you’ve probably already adopted PSD to HTML conversion by heart. This type of work allows you to be precise and faster with your assignments. In order for this to happen you need to practice and loose those beginners’ mistakes fast.
This is where we come to help! We’ve made up a list of the top practices when it comes to PSD to HTML conversion. Using them will surely speed up your work and reduce frustration significantly. Just try them out – and you will see that our advice is just right!
Introduction of 2018 & Digital Marketing
Nowadays we see the introduction of technical innovations more often than usual. With the enormous jump in mobile device usage, it is normal that new methods of user input should arise. It is predicted that voice search will be the next big thing after the touchscreen keyboard.
Even now, when we walk on the streets of Sydney, we see people commanding their phones to do stuff. Web traffic is going to be carried via voice interaction more and more. It is imminent – this is the future of SEO and that’s why we want to share some advice on how to optimize your website for better voice search visibility.
1. Structured data markup
As we know markup data is vital for good Search Engine Optimization. We need to use the appropriate tags and Google will reward us with better ranking. The same idea applies to voice searches as well. Whether a person writes or talks the essence of things he is looking for is the same.
Simply said, just label everything that you want to be noticed with the appropriate labels. For example, if your blog post is a review, label it as a review. Label your products at least with the product group they belong to. Include microdata, XML sitemaps, and locations. That way Google’s crawlers will understand your input as rich answers, which will improve your rating.
A good option is to use Schema Metadata as it will help you to keep your metadata structured and easy for crawling and indexing. With Schema vocabulary you will be able to describe what your website is about in a more comprehensive for Google way. Using Schema is not that popular among marketers but is surely the future of SEO as the competition is getting severe day-by-day and in order to stay on top, you need to adopt every good practice.
2. Google’s Answer Box
It is a well-known fact that Google is the most popular search engine worldwide as its market share for the previous year is 86.80%. Having a good search rating on Google has huge benefits and definitely is improving your brand’s visibility. Being featured in an answer box is the crème of Google’s services when it comes to web popularity.
Have you ever searched for something in Google and got the needed information on top of all search results in a box just below the search bar. Most of the times you don’t even need to enter a website because you already have the correct answer. This field is called Google’s Answer Box and might bring both huge benefits or it can work against your website.
If you happen to be featured in Google’s Answer Box be sure to induce a few more clicks into your website by using the appropriate wording in the beginning. The Answer Box might work against you if the featured in its website has the same answer as your side. That way no user will go to your page when its listed below if the right answer is right there, on top.
3. Long Keyword Phrases
Since the modern day man is too busy and doesn’t have time to waste for writing, most of the searches in Google were made by short simple words that just catch the essence of the item or topic that is sought. Until now SEO keywords were all about short expressions that describe the topic the most closely. This concept is going to change entirely with the introduction of voice search.
When the search is handled through voice interaction adding a few more words to your query will not be such a burden, but will make your search more accurate. This means that business owners and marketers should reconsider their SEO strategy and include the long-tail keyword as well.
In that sense, if optimized wisely, adding a few more words will narrow down customer searches to the exact brand or even product. By optimized wisely we mean to select keyword phrases that would hopefully match the questions that are going to be asked. If you’re still discussing you 2018 marketing strategy don’t be afraid to add long keyword phrases as eventually, they will bring new customers to your business!
4. Optimize for local listings
When working with SEO it is always a good idea to improve your local SEO first and then move on to a bigger objective. By local we don’t mean a whole country, we mean a specific city like Sydney let’s say. That much specificity is needed because a huge amount of voice interactions are searches for directions to local businesses. Fixing everything else besides your local SEO will be a mistake, as it is imperative that you make it up in the regional SERPs.
Certain difficulties might come from the fact that people are using various devices. Regional results will come mainly from Apple Maps and Google Maps, but you need to be sure that your business data is updated on all your listings.
Something important we should mention is the “near me” function, as these queries need to be addressed as well. The “near me” search induces an app to find a certain type of places based on the GPS location of the user. In order to catch traffic from this feature, it is imperative to optimize your Google My Business listing and choose the business categories that will drive customers. Keep in mind that the more specific, the better.
5. Pay attention to your mobile site
Over the last year, we can’t stop to emphasize the importance of optimizing every site for mobile devices. If we have to summarize the future of SEO in one word – it will be definitely mobility. The expansion of voice search is walking hand to hand with the growth of mobile device usage, so soon building a responsive website will not be enough to achieve full mobile optimization. Your website must be 100% mobile-friendly and after that, you can start its voice optimization.
It is more than clear that voice interactions are made primarily on mobile. In this line of thought, SEO specialists need to ensure that the mobile version of a website focuses on both the user experience that your audience is expecting and the content, of course. It is important to check if your pages load fast enough via AMP. If your website is loading slowly you will lose prospect customers, as a delay of 4 seconds in speed is enough to bounce off a lot of users.
A good advice is to run your website through Google’s mobile site checker. That way you will find out where your website stands among the competition and what does it lack.
6. Understand how voice search works
This advice applies for every new technology that gets popular and has to be used. Before you start to apply it in your activities – understand how it actually works. In order to use its strengths a deep grasp of the matter is needed. Otherwise, you might just waste your time with wrong actions.
The same rule will apply to voice search SEO. You cannot do a good job if you don’t understand what is needed for proper results.
First and most important, one needs to understand how the current voice search apps work. Some of the most popular apps that use voice search are Alexa , Cortana, Google Voice Search, Siri etc. Unfortunately, they use a result approach that is somewhat different. For instance, when giving results Google places a premium on answer boxes. Alexa, in opposition, provides location results that are based on postcodes and ZIP. Apple’s Siri uses natural language to answer voice questions of any kind.
Fortunately, you can find user guides on the most popular voice search apps over the internet. That way you can easily add some specifics in your voice search SEO optimization for every popular voice application.
7. Conversational Intent and Natural Language
As we said many times, modern web development and SEO is all about personalization. It has even evolved into a special marketing technique called people-based marketing. With the invasion of social media and other web services, Google learns more and more about us and this opened the door for this personalized marketing.
As voice search is growing in popularity business owners and SEO marketers need to break a leg and act more informal. After all, oral speech is primarily informal and nobody will try to sound fancy when searching for the closest restaurant or pharmacy. When optimizing for voice search you need to build your keywords with a conversational intent and aim at the natural language that we use in our everyday life.
A good approach is to pretend you are shopping online. Write down the questions that you ask yourself. Even make a small survey with your friends and after some modifications leaning toward your business – viola! You have your voice search keywords. Now, this doesn’t mean that you have to exclude the keywords made for ‘written’ inquiries – you just need to be prepared with both set of keyword phrases.
8. Use Question Phrases
Even if you read about voice search for the first time, you’ve probably made the assumption that most of the voice interactions will be in the form of a question. After all, what we type on our PC is way different than the way how we say it in our head. Statistics showed that 61% of people who are using voice search ask questions to find the needed information.
So, thinking about the huge amount of questions we use in our speech, we need to use some common sense to determine what the best way to ask a certain question is. It is a good start to ask yourself, how you will compose your inquiry and simply think how a question is organized. Usually, a question starts with an adverb like how, when, where, why, who etc. Use that! Most of the voice searches will start with an adverb, like for example “Where is the closest bar?” or “Who is the main actor in Titanic? “
Think simple, see your own behavior, add a sense of logic and you will get to the most common questions that should eventually lead to your business.
9. Add Pages that Answers FAQ’s
While we are on the question topic we need to mention another related action that will improve your SEO towards voice search. You should definitely update your FAQ page if you want to catch as much traffic as possible. Improve your Frequently Asked Questions page with the usual concerns in your business field. If needed make a small survey and find out the topics that worry and interest your customers. This page is always appreciated by the user!
These topics have to be directed as an answer to a quick need. Start each question with a verb modifier. For the purpose of voice search, you need to be sure that they answer all questions starting with what, who, when, why, where and how. Try to answer the questions more broadly so that you provoke voice search with useful keywords. After all, this is what we are fighting for!
10. Testing and Tweaking
If you ever worked with SEO you know that optimizing a website is an ongoing process. Even the best specialist in the field does not stop after the first actions taken, no matter how accurate they are. The future of SEO in terms of voice search will continue this line of work. You will need to analyze the initial data, the customer behavior and then conduct further actions.
The scenario that you need to pursue is not that difficult and follows a certain logic. After you optimize your website according to our voice search advice and after you, you’ve selected and applied the new long keywords some time will be needed for you and your team to determine which keywords are bringing the most traffic. After this data is analyzed you need to create more phrases based on the outcome.
Let’s say that the phrases “I am searching for formal dresses” and “I am searching for cocktail dresses” are driving a lot of web traffic. According to this outcome, why not try including the long keyword “I am searching for red formal dresses”? Most probably it will be worth it! Use some common sense in your optimization activities and you will be ahead of the competition.
If you are working in the SEO sector, you know that one needs to be able to adapt to new trends and technologies fast. We need to be able to see a couple of steps ahead, into the future and it looks that the future of SEO is hidden in voice search. In order to stay competitive, business owners in Australia need to optimize their websites for better voice search visibility.
We decided to help you and gathered a list of good practices for voice search optimization . Follow them and you will be prepared for voice interactions with your users. You will gather more traffic and win new customers for sure!
Speed Up Your WordPress Site With 16 Approaches That Will Increase Traffic & Conversions
Why WordPress Site Speed Matters
Our society has never been more dependent on technology. Nowadays we do business online more than ever and this is the path of the future. Due to its simplicity, millions of businesses operate through a WordPress site. In order to be competitive in this economic climate, we need more traffic and a high conversion rate.
Internet always had a need for speed but the requirements are increasing because it affects how long will visitors stay on your site, how many of them will be converted to actual customers, where do you rank in organic search. Still not sure why website speed matters? Statistics show that second delay results in a 7% loss in conversions and even 16% loss in user satisfaction.
In short, no matter how good your WordPress website is – if it is not loading fast enough – you will definitely lose visitors and thus have fewer conversions…and this means losing money. Nobody wants that, right?
If your website is performing slowly, it is about time to speed it up and get more revenue! We’re here to help and for this reason, we gathered the 16 best techniques to speed up your WordPress site. All these approaches will work in your favor, will increase traffic, conversion rates and eventually increase your profit – so the more you implement – the better!
How To Speed Up WordPress
1. Pick the Right Web Host
It is no coincidence that we are mentioning the Web Host factor in the first place. Having a proper web host is the base for every fast website, whether WordPress or not. The web hosting market is flooded with options and after some online research, you can find quality service providers that would work for your speed needs.
2. Start With a Lightweight Framework/Theme
When we are talking about WordPress sites primarily, we have to mention that some themes are loading very fast while others don’t work that well. Always test the loading speed on the theme’s demo page. That way you will have an idea how this theme works in terms of speed before you purchase it.
3. Keep Your WordPress updated
The updates that we receive are here for a reason. They come with optimizations and improvements that make our websites faster. Always update your WordPress as soon as possible in order to benefit from the new features.
4. Keep Your plugins Updated
The same advice applies to the used plugins. Plugin updates include improvements that everyone should benefit from. It is crucial to update your plugins when a notification appears.
5. Remove The Plugins You Don’t Need
While updating the plugins you can check if you have some that are not that needed. The reason for this is that plugins are responsible for more than 85% of your total loading time. Remove any inactive plugins and see how your loading speed improves.
6. Reduce Misc HTTP Requests
7. Optimizing The Structure Of Your Homepage
Your homepage is the entrance to your website – so it needs to be fast. In order to do this, reduce the amount of posts and widgets that need to be loaded. Making a good first impression is crucial and this action will enhance your user’s experience.
8. Use an Effective Caching Plugin
Caching accelerates your web pages because it delivers the last known version to your users, rather than producing a new one every time. Using a WordPress caching plugin will do the best job, especially if you’re using a shared hosting account.
9. Optimize Your WordPress Database
Optimizing your WordPress database means to delete unnecessary data like fake users, spam comments or drafts that will never see daylight. There are plugins like WP-DB Manager or WP-Optimize that will do the trick and also have a scheduling feature that will always keep your database optimized.
10.Using a CDN
If you are not aware of this abbreviation CDN stands for content delivery network, which is a system of distributed servers that deliver web content to the user, depending on his/her geographical location, the webpage origin and content delivery server. What are the benefits of using a CDN?
Your Site Will Load Faster With a CDN
Since the distance between the user’s browser and your hosting server is one of the biggest factors for slowing down your loading speed, being physically close to the hosting server might do wonders. This is achieved by using a CDN because it is the closest you can get to establish a global hosting setup for your pages.
Your Website Will Be Safer With a CDN
Nowadays security is a top priority and using a CDN will improve that aspect as well. There are dozens of statistics showing that half of every webpage’s traffic comes from bots and half of them have bad intentions. Hopefully, most of the modern CDNs identify and stop harmful bots expeditiously. The CDN network uses its collective knowledge to block unwanted actions.
Your Site is Protected Against Traffic Based Attacks With a CDN
Traffic is a good thing unless it is in huge unhealthy proportions. There are attacks called DDoS, where web servers send so much traffic to your pages that your real users are not able to access them.
In order to help you with DDoS attacks, the CDN server is using the reverse proxy approach, meaning that the malicious visitors will firstly collide into the closest CDN server. Modern CDNs work with intelligent algorithms that will identify any malicious traffic and will stop it before it reaches your site.
Faster Web Design And Development
In order to fully optimize your website so that it is performing flawlessly, you’ll need to use a number of additional plug-ins. Fulfilling these performance optimizations is almost impossible by using a typical WordPress plug-in.
CDNs have built-in image optimization, static and dynamic content caching and dynamic file compression, which makes the whole optimization process far easier. The CDNs also handle session reuse optimization, TCP connection pre-pooling and improving the SSL/TLS handshake processes.
Use Key CDN for maximum results (they are the great alternative for Max CDN).
11. Optimize Media Files
Visual content has never been of such importance for the market. Today’s high-quality cameras produce images and videos that are sometimes too good for the purposes of web usage.
If your WordPress site has a lot of images optimizing their files might increase your website’s speed remarkably. This “optimization” might be achieved in various ways like choosing the perfect file format (JPG, GIF or PNG), sizing the images properly (decreasing image size if not needed), compressing the image files (via WP Smush).
Optimizing your video content is also crucial for loading speed. Always choose the perfect file format (MP4 in most cases), eliminate the audio track if the audio is not used and compress the video file. You can also try cutting the aspect of your video depending on your user’s displays, reducing your video’s length if possible or uploading the video to YouTube instead of serving them locally.
12. Leverage Browser Caching
Another good method for increasing your website’s loading speed is Browser Caching. With this approach, your website’s elements are stored in your users’ browser and are pre-used the next time when they visit the website. That way they don’t send a new HTTP request but are just loaded from the cache.
Browser Caching can definitely reduce loading speed as only new elements will be downloaded on the specific pages. Less downloaded files mean less loading time, which will eventually result in more traffic.
Browser caching for .htaccess
Check out here for more detailed – Leverage browser caching
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType text/html "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 1 month"
## EXPIRES CACHING ##
13. Enable GZIP Compression
As we said compression is crucial for a fast WordPress website. Enable GZIP compression to reduce the used bandwidth and loading speed of every page. GZIP compression makes your needed files smaller and is achieved via plugins like GZip Ninja Speed Optimization or any other that suits you.
15. Enabling Keep-Alive
Enabling Keep-Alive represents the usage of a single Transmission Control Protocol connection that will handle multiple HTTP requests, rather than using a new connection for each of them. You can check if your web host has this function already, but even if it doesn’t just copy the code snippet below in your .htaccess file.
Header set Connection keep-alive
16. Keep External Scripts To a Minimum
External scripts slow down your site significantly. Reduce these big portions of user data and work with only the really essential ones. For example, use only tracking tools or commenting systems like Google Analytics and Disqus respectively.
Today’s business world depends heavily on its online presence and thus online marketing is vital for every company. If we continue to dig deeper, speed is crucial for the experience of the user and every website should present the best loading speed they could.
Speeding up a website is not a single task, but anybody can do it with a little effort. So maybe it is a good idea to try out our 16 methods to speed up your WordPress site and eventually bring more traffic and profit to it. The good outcome is guaranteed!
Online marketing is crucial for every business owner nowadays. Every customer turns to a website before they even think of buying a product or service. So the users’ experience needs to be exquisite in order to bring new customers.
Slow loading speed has a direct negative impact on your visitors as nobody will wait additional seconds to get to the needed information – they will just switch to the next website. So, for this reason, we’ve gathered the 16 best techniques to speed up your WordPress site. By using them your website will load faster, satisfy your visitors, bring more traffic and increase conversions!
Keep Your Visitors On Your Page With The Ultimate Checklist To Reduce Your Bounce Rate[div class=”bounce-detail”]
Who should read this content:
- Web Marketers / SEO – Who want to improve a client’s website and therefore do a good job.
- Web Commerce Owners – Who want to make direct sales from their website and thus continue to exist as a company?
- Any Business Owner – Who wants to use their web presence actively and win new customers with it?
Nowadays global business activities depend heavily on the internet and web interaction with future customers. This is no surprise since we all use Internet extensively in search for goods and services. Our opinion and decisions depend massively on the output we will find on the World Wide Web.
This is why internet marketing and the way how we promote our products and services throughout the web became kind of a science subject. There are no guesses for success. What works is very well know and will surely bring you more sales.
In order to avoid any mistakes, we need to be aware of many marketing factors and technical aspects. The term bounce rate is rather new but is growing in popularity and importance. The bounce rate needs to be low in order to succeed via your website. We want to help the masses and for this reason, in this article, we are going to share the 15 most effective methods to reduce your bounce rate.
What is Bounce Rate?
If you are not aware what the bounce rate is, let’s start with the fact that most of the times it is a bad thing and you should avoid having a high number. In short, the bounce rate is the percentage of website users who navigate out of the site after viewing just one page. We could also say that the bounce rate is the number of single-page sessions divided by all sessions.
Since the users did not open any other page of your website only a single request is sent to the Analytics server. This basically means that this session has a duration of 0 seconds since no other click was registered and therefore no length could be calculated.
If we simplify that, having a high bounce rate means that your home page is boring for the users and does not engage them enough. Needless to say, this is not working in your favor and you need to change something fast.
Have a look at the actions that could save your bounce rate:
1. Write Attractive Meta Tags for Search Users
Everybody who is searching for a specific product or service is reaching to Google at first. This is where you need to interact and this can only happen by boosting your SEO. No matter how advanced a website is its HTML is still the most crucial part when it comes to SEO.
Add attractive Meta tags that will describe what your page is all about. They will be of most importance when your site is crawled but will not be visible in the text. Use Google Search in your favor.
2. Fix HTTPS Mixed-Content Warnings
If your site is running over HTTPS but contains some HTTP resources, most probably you see some mixed-content warnings quite often. Many businesses decided to migrate to HTTPS and use the advantages that come from that, but quite a lot of problems occur in addition to the benefits.
Every user wants to feel secure when using your site and a browser warning will do exactly the opposite. If you want to earn your users’ trust – fix those mixed-content warnings as soon as possible.
3. Speed Up Your Website
Speed is one of the most important bounce rate forming factors. Nobody wants to waste their time. A delay of just 500 milliseconds frustrates more than 26% of all visitors which results in a huge bounce rate. Optimize your page load time and you will have happy visitors!
4. Make Your Content More Accessible with Smart Formatting
In this severe competition, t is important to present your content as user-friendly as possible. Re-format your pages and make them more accessible and welcoming.
Some advice towards facilitating your visitors are using bulleted lists, sub headings when possible, appropriate images and headers. These formatting options to make your website more accessible for the visitors and they will appreciate it!
5. Update Your Outdated Content
If you use the same content as 4 years ago things are not looking well. For sure, something has changed over these years, and if not – this is bad for your business. Show what have you’ve been up to! Update your outdated content and for sure you will lower your bounce rate.
6. Write Shorter Paragraphs
The value of spare time has never been more important. Nowadays, nobody will read a huge block of text even if it includes amazing information. This is just how our generation thinks.
For this reason, it is widely known that it is better to use short paragraphs. Even if you end up having a big paragraph – don’t worry! Just use the logic of the text and split it into several small pieces. You will be amazed by the results.
7. Improve Your Website’s Design
A bad or old looking website could cost you many future customers. An attractive website design will be always appreciated and appealing to the users.
If you are using one of the well-known CMS options, improving your website’s design can be a piece of cake. Remember – simple is always better in the aesthetics field!
8. Make Your Site Easy To Search
People sometimes neglect the importance of internal search, but in fact, many users will directly search what they need from your home page. However easy your navigation is – they will directly fill in the search box.
For this reason, your internal search must work perfectly and at a fast manner. Put the search box at a visible spot on your home page and see the results.
9. Make Your Site’s Navigation Effortless
Easy navigation is a must if you want the visitor to stay locked on your website. A lot of people recommend heat maps as a good way to determine how useful your navigation is. Simply use Google Analytics to improve your CTR by checking the “In-Page Analytics”.
10. Don’t Use Pop-ups… Unless They’re Exit-intent Pop-ups
Are pop-ups annoying or useful? This debate has been going for a couple of years now and the correct answer is still not completely clear. If asked, most of the visitors will state that pop-ups are annoying but sometimes you can see an interaction increase by using pop-ups. This is why we need to use them with huge caution.
Using an exit-intent popup is a compromise that will possibly bring you the needed benefits while still keeping your bounce rate low.
11. Focus On Attracting The Right Audience
It is always better to focus on a specific segment of users and not trying to attract the whole market. You need to be positive what your right audience is and select the proper keywords exactly for that part of our society. Your content needs to speak their language.
Select your keywords properly to avoid attracting the wrong audience that will not bring any sales. Targeting is crucial nowadays.
12. Include A Single, Clear Call To Action
Including two or more call to action, buttons may often confuse your visitors. Think from their point of view…and, on the other hand, think in terms, what exactly you want from your visitors and use only that call to action button. That way you will kind of channel their thoughts.
13. Fix Broken Links Issues
Broken links are really annoying for your visitors. Having broken links increases your bounce rate and damages your web performance. Fixing those broken links should be a priority! This can be achieved easily, using Google’s Search Console or other external services like Screaming Frog or Online Broken Link Checker.
14. Create An Awesome 404 Page
Even if you fix all occurring broken links at some point in the future one may come up. For this reason, it is better to be prepared with the 404 page that should be displayed. Show class with it! Create an interesting 404 page that could be even useful. Add a search box and humor even – everyone will appreciate it.
15. Keep Your Blog Fresh With the Right Content
Last but definitely not least you need to keep your content updated. Nobody wants to read again an article that is two years old. Users want to read new information that is up to date. It is no coincidence that Google uses content freshness when forming your ranking factor.
When the content is updated, always change the “last updated” date as well. That way your visitors will know they are dealing with adequate information.
As a summary, your bounce rate should not be underestimated as it is a crucial signal for your success rate. We took it seriously and determined which simple actions help in this aspect. This is why we made this useful list and hope to bring profit to your website and business.
If you follow and adopt the above mentioned actions your bounce rate will drop and this will eventually lead to a growth in sales. Don’t leave anything to chance – make the right moves – act now!
How PSD to HTML Conversion Techniques Changed The Front End Development Business
The amount of online businesses is increasing with every single day. This means that more web pages need to be created since nowadays a website is like a modern business card. This creates the need for simplification of the whole process. This simplification is illustrated in the growing in popularity service PSD to HTML conversion.
The PSD to HTML service gains popularity because it is one of the best ways to create responsive websites, there are no misunderstandings and has some pluses like fast site navigation that will eventually bring more audience. Let us see what are the main advantages that this process brings to the community.
Browser Support Is Not An Issue Any Longer
Using the PSD to HTML conversion means that the content of the web page is accessible on all the big browsers like Chrome, Opera, Firefox, IE etc. This is a very big plus since there is no point how good your website will be if it cannot be viewed by the user. That way the web pages are readable on every popular platform.
Fast Loading Speed
Loading speed is one of the most important factors when it comes to client satisfaction in the front end development business. Since PSD to HTML5 services kind of dispose of any unnecessary code the usability and visibility of the website is increased. The smaller the amount of code is – the faster is the loading speed. This means no pointless DIV’s or tables.
Web Traffic At Its Best
Front End Development is all about traffic. The PSD to HTML conversion allows your website to gain good visibility on search engines. This undoubtedly alters your website’s search ranking and will eventually boost traffic and attract more clients.
While we are on the search engine ranking topic we cannot neglect the vital importance of SEO. Improving your search engine ranking can be accomplished through the power of SEO quite easily. The PSD to HTML conversion method creates the possibility to manipulate your web pages without any complications.
It Actually Saves Time
While PSD to HTML5 services might be tiring and hard for some, it actually saves time. The only important factor is to find an expert in the specific field and not just a front end development specialist. The right team will create a quality product with wide functionalities and great features in less time.
The Front End development business always had difficulties in the communication between the client and the specialist. It is hard for the client to explain what he exactly needs for his project and the actual code needs multiple revisions in order for the final result to be achieved. This is where the PSD to HTML service saves the day.
All these benefits will be noticed by your users for sure. The PSD to HTML conversion is handled through semantic coding which makes it website search engine friendly. And this is the first step to success! Attractive websites that posses the right functionality and powerful user experience will gather more leads and eventually profit.
This method offers high quality SEO semantic coding, fast response time and creates websites with a layout that is lightweight and doesn’t contain unnecessary tables. These websites offer cross browser support that will work flawlessly. In this article you will find some other benefits that will prove that this method is the best option in front end development.
Progressive Web Apps Brought A Lot Of Excitement, But What Is It All About?
Technology is evolving constantly. New products, services, protocols and features are announced on a weekly basis. Even so, some innovations stand up among the others because they make the way we live and do business easier and definitely better.
The public welcomes modernization with excitement and there is a reason why. The newest addition to that list of awaited new options is the “Progressive web app” which might change web application development fundamentally. In this blog, we are going to share the key factors that will make the progressive web apps a top tier web application development option.
1. What is A Progressive Web App?
A Progressive Web App is a web app that brings the app experience that we know by now from our mobile devices – directly, through the web. This basically means that we won’t have to install an application on our device but can still experience its full potential over the web.
Progressive Web Apps are bound to change the web app development business as they are dependable, agile and bring a smooth experience that is quite appealing to the user.
2. What Is So Special About It?
Every progressive web app is designed with very rapid load times and thus disposes of quite a lot of steps that are needed to access certain info or components straight from the website.
Something special is that these apps have some ‘intelligence’ that catches the behavior of the user, his preferences and that way delivers a better, personalized encounter. Progressive web apps do not require any kind of download as they are opened directly from the browser.
3. What Are The Key Features?
- The biggest advantage in terms of web app development is the offline functionality that allows the application to remain working in the background and ‘capture’ the behavior of the user.
- Layout that is highly responsive and navigation that is even easier than a desktop website on mobile.
- Push notifications that endorse the user to get the outline of any message or update that would usually wait for a log in.
- Web application development was always dependent on data usage so the fact that progressive web apps have very low data usage is definitely a good thing for the people that have to live with slow internet access.
- All types of hardware are accessible. This includes camera, microphone, screen orientation and geolocation access.
- Progressive web apps are discoverable in search engines as they are – simply said – a website. So in terms of SEO these apps are way ahead the current apps.
4. Google Requirements For An App To Be Progressive
- While using Google Chrome, the users need to visit the hosting site at least twice before the browser shows the installation prompt. With this verification method not every visitor will be blasted with prompts as you will need to show some interest.
- Having a secure connection to the progressive web app is a must. That way the user feels safer and also some safety against hijackers is added.
- A valid JSON Manifest should be installed. Providing a .json data extract allows the service worker to cache the information and use the app shell to load CSS rules that bring an offline form with the full UI potential.
- A valid service worker needs to be installed because it is in charge of caching all files, delivering push notifications, data manipulation and content updating. This script works separately from any website or application that already exists on the web server.
5. Some Cons Do Exist
Despite all good innovations that these apps bring to the web application development world some criticism exists. For example, some progressive web apps do not support desktop browser and can work only on mobile, which is not a good thing in our view.
Other Cons Include:
- Not every progressive web app uses links for their page structure that makes it undiscoverable by search engines.
- Insufficient native API access.
- No App Store listings.
6. In Short
Progressive web apps are the next big thing when it comes to web application development. They provide an entirely new user experience and are showing great conversion and bounce rates.
As a final conclusion, we need to say that a progressive web app is a blessing to a website but does not hold much weight SEO-wise.
The web application development spectrum is evolving constantly. What the user wants is of most importance and the new features are designed in this aspect. The newest addition to this line of products is the progressive web app that is orientated towards the better user experience.
When Talking About Online Business, Hiring The Right Specialist Is A Primary Issue
In the world we live in, we cannot neglect the importance of technology in our lives. With the invasion of Internet tons of information, education and goods are shared instantly throughout the globe. This graciously opens the labor market towards new positions, qualifications and work etiquette. But how reliable are the new options? technology in our lives. With the invasion of Internet tons of information, education and goods are shared instantly throughout the globe. This graciously opens the labor market towards new positions, qualifications and work etiquette. But how reliable are the new options?
Waking up early in the morning, driving to the office and talking to people whom we don’t like is a real pain in the neck. And we have to do it every single day of the workweek. This is one of the main reasons for the rising of the freelancer work profile. Working as a freelancer has been trendy for a couple of years now and many people in our social environment took the freelancer work-profile by heart.
The real question arises when you need to hire a professional to help you in your business or finish what you have started. Should you go for the traditional way and contact a digital agency or find a freelancer who could also do the same work. This dilemma is real and ongoing for many people. This is why we want to help those in need by sharing some differences between the two work profiles and questions you need to ask yourself before making the final decision.
1. Is The Budget Everything?
Probably the first question that every CEO asks is ‘How much is it going to cost?’ Every new project is primarily measured by the numbers. This is why pricing is a top priority when choosing between a creative agency and a freelancer.
Hiring a freelancer will be definitely cheaper for a single short project with set requirements. However, appointing a freelancer might end up costing more in the long run. If many things need to be done you will probably need to hire another freelancer for the other aspects of your plan. This sounds easy but it might be a real bummer as you lose more time while finding the right person.
On the other hand hiring a digital agency is the better solution for a bigger, more complicated project. When going with a company you pay a full package price and not for multiple service providers.
2. Don’t Be A Cheap Skate
And while we are talking about the budget let’s say things straight. Great things cost money! That’s how it is both with freelancers and digital agencies. Everybody knows his price so if you are a big company and expect quality don’t spare money. Everything invested will pay off eventually.
Sometimes going with the cheaper option costs more in the end as you have to hire another person to fix what was wrong with the previous attempt. Not to mention that valuable time is lost.
3. The Size Of The Project Is Vital
As we said in the first paragraph it is all about the extent of the job.
For example, if you want just some small graphic designer work done it will be better to hire a freelancer. If he is a specialist in the needed area – BINGO – you have a winner. As we know, freelancers are specialists in one specific area, maximum two. So if you need cross platform work to be done it will be very hard (if not impossible) to find a real professional who can do all of it.
4. Teamwork For Bigger Projects
In contrast, when you hire a creative agency this problem disappears as a company has professionals in various areas. Team members will fit in where needed and should even do it faster and with fewer revisions.
Another plus is that when working with a company you don’t have to worry if all phases are going as wanted because there is an appointed project manager who is there to do exactly that.
5. Add-On Services
Other than that, a digital agency can also offer certain services or products that you didn’t even think of.
- Writing blog content
- Designing and arranging newsletters to a mailing list
- Updating your social media profile
- Developing a whole yearly marking plan
- Covering on key performance indicators
Even if you think that these points are not of primary importance – they will certainly help your business.
6. Our Verdict
Solving this dilemma will always be a hard task, but you should ask yourself the important questions that we laid in this text. You have to ask yourself: how important is the budget; what amount of work needs to be done; do I know what I want or I need help?
Basically, if you need something minor to be done in a specific area and you have an idea what is needed – hiring a freelancer should work just fine. On the other hand, if you have a big business idea but don’t know how exactly to accomplish it – it is a better idea to go with a digital agency that could help you in all your needs.
Starting an online business is often a tough job. If you want everything to be perfect from the start you will probably need help from professionals. Whether it is a small web design job or building a whole online catalog, the right people need to be selected…and as it seems this is not an easy task.
As the variety of offered professionals is huge we have to think wisely before choosing. Nowadays the big dilemma is between hiring a freelancer or a digital agency. Both options have their pluses and if you are having difficulties with the same question – this article should give you a clue what is the right decision for your case.