Welcome back, cybernauts, to yet another edition where we are going to decode the age-long spaghetti mystery, where instead of dried spaghetti, we solve the biggest concern any website has – how to increase website traffic organically?
When people start to look for any product or service they want to avail of, the website that needs to be search engine optimized doesn’t pop up, and while the competitors do, diminishing the chances of driving valuable traffic to the website. In this blog, we’ll spill the beans on the secret recipe for increasing your website traffic organically. No paid promotions, not black hat tricks, just good old-fashioned web magic to increase organic traffic on the website!
Let’s get down to business and see ways how to increase website traffic organically!
Steps to Get Organic Traffic to Your Website
Having your website rank in the search engine’s search listing can be incredibly valuable to increase organic traffic on your website. Want to know how to increase website traffic organically? Hang tight; below are the steps on how to get organic traffic to your website –
Tap into Existing Audiences
Want to increase website traffic organically?
What’s better than tapping into a pool of cult-like following audience?
Is there any catch? Yes, your target audience’s pique interest.
Looking and understanding your target audience’s pain points, goals, and aspirations, before creating content will help you create personalized content they can relate to.
By harnessing the power of your loyal fans, followers, and customers, you can unleash an unstoppable flow of organic traffic.
From social media interactions to personalized email campaigns, engage with your audience through interactive content, create shareable experiences, and encourage them to spread the word.
Let your loyal audience base be your kicka*s sidekick to conquer the e-arena.
Target People Also Ask for Keywords
When you search for something on Google, you find queries related to your search, known as the ‘People Also Ask’ section below the first result.
When you click on a query, the queries related to your search get added.
This technique of having QNAs find their way to the first page is called Keyword Query Targeting, also referred to as People Also Ask (PAA) keywords.
By strategically incorporating PAA keywords into your content, you can captivate search engines and users alike.
As per a finding, the engagement rate for these QNAs may vary from anywhere in the range of 3% to 13%, with a click-through rate (CTR) of approximately 40%.
Also, look for the related searches section at the bottom of the table.
These are the queries where the visitor is looking for a specific solution, and writing content for these queries may lead to your being indexed for these answers.
So, targeting PAA (People Also Ask) keywords not only provides valuable insights into users’ questions but also helps to increase organic traffic on website.
Target Low-Risk, High-Reward Keywords
When someone posts content online, their main aim is to have higher online visibility and to increase organic traffic on the website.
And to achieve the bottom line, they opt for either high-volume searches or something more feasible, like a middle ground, i.e., keywords that have average to low keyword difficulty and traffic potential.
But the problem is, when you’re going after the keywords that everyone’s using, search engines like Google will presume you need to add something new to the conversation.
Solution? Unleash the potential of your website by targeting low-risk, high-reward keywords!
Given that your website has good domain authority and relevant backlinks, it can be relatively simple to rank for low to moderate competition.
Since low-risk, high-reward keywords require extra effort to get your content ranked, most people ditch it.
So, going after such keywords has a higher possibility to get organic traffic on your website and attract highly engaged visitors who are more likely to convert.
It’s a win-win strategy that maximizes your online visibility and gets you a good chunk of organic traffic.
Write Guest Posts
If you want your website to be a bustling digital landscape, there’s no marketing soul who’ll deny the claim that guest posts are the best way to increase website traffic organically.
By sharing your expertise on other popular blogs and writing high-quality, original content without any spammy links, you tap into audiences of all sites that you’re featured on.
According to a finding by Adsy, guest posting on websites that have high domain authority can help ensure an 80% growth in organic and referral traffic.
Not prolific with writing? Invite skilled bloggers to write posts on your website and attract new readers to your website while also ensuring other perks such as augmented brand awareness and more backlinks which presents a better chance for ranking in the top SERPs.
Also, please note that even though some websites may not have “Write for Us” or similar tags, so reach out to them and offer to write top-notch quality guest posts on their platform.
Chances are high they won’t put down your request; after all, who doesn’t want to get organic traffic to your website for free?
Refresh Outdated Content
Posting content online is not a set-it-and-forget-it task; it requires to be refreshed and updated over time, and this is something most people overlook.
Though the visitor might keep coming back to your content, it will not be used by them as a reference anywhere.
As time flies, trends change, and algorithms evolve.
To update your content and make it an organic traffic magnet, use Google Search Console to find out which pages have lost clicks, impressions, or ranking and use the data to update and/or add new information and statistics.
Also, replace the outdated visuals with new ones to illustrate concepts, add new links to more recent resources, and fix broken links and images to make your content retain freshness for a longer duration.
Brownie Point – Update/Refresh the content with a new publish date to significantly increase CTR and have a better shot of ranking better.
Optimize Content with Long Tail Keyword
Writing quality content is just half battle won; the rest half can be won by optimizing the content with long-tail keywords.
Long-tail keywords are a magical combination of three-four words that are more specific to the products and services one offers and, when incorporated into the content, will help the business be perceived as a thought leader in their niche.
Be it creating compelling titles for your blog post using long-tail keywords or achieving keyword density in the content you post, long-tail keywords help you meet the visitor’s search intent and enable landing them on your website.
Is there any drawback if one doesn’t utilize long-tail keywords? Not using long-tail keywords might attract readers (for a while!), but they will ditch your content, go back, and continue with the scrolling.
According to Ahrefs, more than 90% of websites’ US search queries fetched below 10 searches per month.
So, if you want your content to get organic traffic to your website and be ranked among the top searches, long-tail keywords should be a part of your marketing strategy.
Does blogging still work in 2023? If it’s simply sprinkling keywords like parsley and expecting the algorithm to do its charm or copy-pasting content generated from generative AI models and hoping the content works, NO, IT DON’T!!!
But, if you provide valuable information to the readers, and that too regularly, blogging can increase website traffic organically and can be an effective digital marketing strategy to generate leads and sales.
According to a survey by OrbitMedia, more than 80% of bloggers think blogging is an integral pillar of their marketing strategy.
With each captivating and well-thought-out blog, informative video, or engaging infographic, you not only establish yourself as an industry expert but also captivate search engine algorithms.
Search engines crave fresh content, rewarding your efforts with increased visibility, better engagement rate, and higher rankings.
So, the next time you think of holding the fort as the niche expert, blogging is the holy grail to hold onto increase organic traffic on website!
Remove Outdated Content
Outdated content is among the major bottlenecks which can jeopardize your website’s vitality.
Don’t know what outdated content is? Outdated content or non-performing content is what doesn’t fulfil its original purpose.
According to Google’s latest search quality evaluator guidelines, non-performing content contains inaccurate or meaningless information that is considered outdated, forcing visitors to leave the website and move on to the competing website.
So, what’s the way out? Executing content pruning by performing a full website content audit or utilizing tools such as Google Search Console, Google Analytics, UberSuggest, and more to find out outdated content and remove them.
Decluttering your website will help the web pages or blog post which follows E-A-T guidelines (more on that later) in the optimization process and rank higher in result pages, which will help to increase website traffic organically.
Think of it as a refreshing makeover for your virtual abode, which will improve user experience, increase engagement, and attract new visitors who appreciate your up-to-date content.
Optimize Page Titles
One of the first things the reader (read as potential customers) would pay heed to, and the search engine’s algorithm would analyze to determine the page’s ranking is the page’s title.
Page’s title tag can play a big role in the search engine ranking and can be a make-or-break deal, but sadly, most bloggers/agencies overlook it in a mix of a wide range of elements.
A catchy page title not only showcases how relevant your content is but can also improve the blog’s click-through rate (CTR).
From utilizing attention-grabbing titles to incorporating emotional triggers, optimizing the page’s title tag can attract organic traffic and re-ignite the website’s CTR.
So, the next time you DIY optimizing title tags or outsource the work to experts, your title tags should be – brief, unique, and targets one primary keyword before you witness a surge in qualified traffic to your digital oasis.
Adhere to E-A-T Guidelines
Want to skyrocket your website’s organic traffic stats? Enter EAT search engine optimization – the secret ingredient to your digital success!
EAT, which stands for Expertise Authoritativeness Trustworthiness, is an essential parameter among the overarching range of 200+ ranking factors.
It enables users to have a hassle-free and worthwhile time on the site without regretting being there before hopping on to the competitor’s platform.
Firstly, upload or update about the recognition, awards, experience, or publishing content on any particular topic, which helps search engines like Google view your business as a reliable source and a niche leader.
Next up, to establish authority, provide content from trusted sources such as experts, academics, journalists, and industry leaders. In addition to that, focus on creating well-thought-out, quality, and informative content.
And lastly, to install trustworthiness, make sure the information you part is up-to-date and accurate.
By adhering to this set of quality guidelines, you would establish credibility and have a shot to increase website traffic organically.
Employ a Link Building Strategy
When it comes to increase organic traffic on website, an effective link-building strategy is the missing piece of the puzzle.
Link building is a quintessential parameter in search engine ranking, and businesses should invest in such a strategy as it helps in improving ranking and to increase organic traffic on website.
But, it is often disregarded as a link-building strategy takes time, patience, and only a handful of people can dedicate themselves to this domain of SEO.
So, the best move is to build link building strategy around trustworthy sites.
With each high-quality link, you’ll attract referral traffic from the website linking to yours.
Such traffic would go through the products and services you offer and be more likely to make a purchase.
With a solid link-building strategy, you’ll not only get organic traffic to your website but it will also help in building authority and climb those coveted search rankings.
Don’t Forget to Leverage Social Media
Social media and organic traffic may seem two worlds apart, but in fact, social media can come in handy with many low-key benefits.
Apart from posting creative posts, you can utilize high-traffic communities such as Facebook Groups, LinkedIn, Twitter, Reddit, Slack, Instagram, Quora, and many more such platforms to share case studies, blog snippets, and infographics.
This will help in engaging with people, building a rapport, and encouraging them to reciprocate and be on your website.
Just ensure the content is worthy of sharing while also adding social share buttons.
With every like, share, and comment, your reach expands exponentially and opens up a new channel of organic traffic.
Leverage your social media presence to turn those clicks into conversions and take your online presence to the next level.
Let’s get social and get noticed!
Use Email Marketing
Email can do more than you think and can unlock a steady stream of visitors to your website.
Many people use inboxes as their reading list, and it presents an untapped opportunity to market content.
Owing to this, email marketing is now part of a comprehensive search engine optimization plan and is used by many brands as their primary marketing channel to get organic traffic to your website.
Want to get started with it? Initiate by sending personalized and exclusive emails or sharing the new blog or article with your followers/subscribers for an instant traffic boost.
Follow it by asking for a review of the content you share before moving on to the experimentation process of A/B testing.
Just be cautious that you don’t bombard the readers with either too many emails, emails with too many links, or redirecting them to something they didn’t sign-up for.
Email campaigns not only deliver valuable content directly to potential customers but also keep your brand fresh in their minds.
With strategic subject lines, engaging visuals, and irresistible calls to action, you’ll drive traffic like never before.
So, dust off your keyboard and get started with shooting some newsletters to increase website traffic organically for better-ranking gains!
Why stick to just boring text when you can make it interesting with an engaging video? Incorporating video marketing into your overall marketing strategy can be highly beneficial as the audience is looking to grasp knowledge on a scroll and in a short timeframe.
Embedding videos into blog posts can enable them to appear in Google as well as YouTube video search results which can further help to attract visitors from both channels and keep them engaged.
From captivating tutorials to behind-the-scenes sneak peeks, videos spice up your blog, making it irresistible to search engines and viewers alike.
Also, it can act as one of the quirky yet best ways to generate backlinks, as people will share the video online and, when clicked, will direct them to your website, ensuring you attract organic traffic and drive conversions.
It’s time to roll and let Lights, Cameras, and Action take centre stage to increase website traffic organically.
When a visitor comes to your digital property, your primary focus is to keep the visitor hooked to it.
Enters internal linking – an interconnected pathway guides readers to explore more of your captivating content.
Add at least 2-3 links in your blog post which link to other pages on the website.
As they delve deeper into your website, search engines take note of their journey, considering you as a thought leader and rewarding you to get organic traffic to your website.
This ingenious strategy not only keeps visitors engaged but also helps search engines understand the relevance and authority of your pages.
Also, not to mention the chances it presents to drive conversions and sales.
So, weave the web of internal links and catch all organic traffic to soar to new heights!
Participate in Forums
Are you longing to get organic traffic to your website? Join social media groups and forums on platforms such as LinkedIn, Facebook, Quora, and Reddit, where you can share your knowledge.
Forums are a very underrated traffic channel to give a boost to your organic traffic statistics.
Engaging in online communities grants you access to a pool of potential visitors.
Share your expertise, answer questions, and become a trusted authority in your niche.
As you contribute valuable insights, you’ll earn credibility and drive curious minds straight to your site.
It can not only increase website traffic organically but also helps to add value and build brand awareness.
It’s time to dust off your keyboard, hop to expertise-sharing communities, and witness an influx of organic traffic on autopilot mode.
Write Meta Content That Drives Traffic
Lastly, crafting compelling meta titles and descriptions is the way forward to captivate visitors and search engine algorithms alike to increase website traffic organically.
Just including a meta description and meta title in the web page or blog post isn’t enough.
Meta titles and descriptions can make or break the deal, and one needs to optimize them with relevant keywords to improve their appeal on SERPs and encourage more organic clicks.
To get more people to click through the post, it’s essential to write a compelling and apt meta title and description.
Still scratching your head to how to do it? The meta title and description should be short and snappy.
According to our tested strategies, keeping the meta description between 155-165 characters while keeping the meta title within 60 characters derives the maximum click-through rate (CTR) and post engagement.
Don’t miss out on the organic traffic frenzy—maximize your visibility and entice clicks with strategic meta titles and descriptions and unique selling points, and dominate the digital landscape!
So, you’ve made it to the last.
Before we ciao, let’s tl;dr today’s edition.
In a nutshell, increasing website traffic organically can be a daunting task, but the rewards to be reaped can envy your competition.
By following the strategies discussed in this blog, you can drive targeted traffic to your website without relying solely on paid advertising.
Remember, quality content reigns supreme, so before you dive head-first to get organic traffic to your website, perform research, write optimized content, maintain the frequency of posting, and keep up with consistent efforts to successfully tackle head-scratching queries – how to increase website traffic organically?!
We hope this blog can come in handy for you and your website.
Found strategies too exhausting to perform? Catch up with a digital marketing agency that offers SEO services and let their experts execute it for you. As an organic SEO agency, IndyLogix has helped numerous clients from varied business and industrial domains with organic SEO services and achieve the marketing objective within the stipulated time!
Why is my website not getting organic traffic organically?
Are you struggling to figure out how to increase website traffic organically? There could be several factors at play. Your site might be lacking search engine optimization (SEO), a compelling design, or a user-friendly design. Additionally, slow page loading speed, poor mobile responsiveness, and inadequate backlinks can hinder organic traffic growth. To get organic traffic to your website, focus on optimizing your SEO strategy, creating valuable content and enhancing user experience. By addressing these issues, you can increase organic traffic on your website.
Do you want your website to tango with increased website traffic? IndyLogix, a result-oriented organic SEO agency, has a team of in-house dedicated SEO services specialists who can enhance your website’s organic traffic potential. Fancy a chin wag? Connect with us now!
How to drive organic traffic to your website in 2023?
To increase website traffic in 2023 demands a strategic approach. To increase your visibility and attract targeted visitors, focus on effective strategies, including targeting low-risk, high-reward keywords, refreshing outdated content, optimizing page titles, and adhering to EAT guidelines, among others. We would suggest you go through the steps suggested in the blog written above and implement those tactics to watch the increase in website traffic organically.
What type of website generates the most organic traffic?
When it comes to developing organic traffic, search-engine-optimized and content-rich websites take the lead. Websites that consistently provide high-quality, informative, and engaging content tend to increase website traffic. Blogging platforms, news websites, and educational portals are known for generating substantial organic traffic. By consistently producing valuable content that caters to the interests and needs of your target audience, you can get organic traffic to your website and establish yourself as a go-to resource in your industry.
What is the best link-building strategy to make my website rank in Google?
When it comes to boosting your website’s Google ranking, a solid link-building strategy is quintessential to your online success. Focus on earning high-quality backlinks from authoritative sources within your industry. Leverage guest blogging opportunities, collaborate with influencers, and create compelling content that naturally attracts links. But do remember, always prioritize quality links over quantity links, as unauthoritative links can result in overnight success but drain the accumulated success in the longer run. Stay consistent and patient, and your website’s ranking will gradually climb. If you need help with a comprehensive and quality backlink strategy, it’s better to let the experts do it for you. As a full-service digital marketing agency, IndyLogix not only helps with end-to-end SEO services but also performs related services, including backlink strategy and execution, to crack the code of how to get organic traffic to your website.
Vaibhav Pandya is the Chief Operating Officer (COO) and Senior Contributing Editor at IndyLogix - Digital Marketing Agency, where he has spent 9+ years growing the organization and establishing it as a credible market leader. An operational executive by day and an avid writer by night, he loves to read, write, and speak about Digital Marketing, SEO, NFT, Blockchain, AI, Web 3.0, and more. Catch up with him at @pandyavaibh
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