Your website is your digital storefront, and unless you are a fan of hearing crickets chirring and having a stuffed aisle but no one to shop, you would want your website to be a hit among your customers, and for that to happen, your website must rank higher in search rankings. Enter search engine optimization (SEO), an easy and accessible yet most commonly misunderstood way to get your website on track to a higher search engine ranking.

But, but, but…. isn’t SEO about stuffing keywords into content and borderline plagiarism? And last time I heard, you can DIY SEO to get immediate results; isn’t that the case? We just couldn’t *don’t* agree more (wordplay 😉). To unlock the full potential of your website’s online presence, your website must be optimized for search engine algorithms, and for it to be optimized, you need to factor in multiple aspects of the website. And that starts with a comprehensive website SEO analysis and consultation.

That’s precisely what we’re doing in today’s edition! Today we’re discussing what to expect during a FREE website SEO analysis and consultation. From technical audits to keyword research, we’ll walk you through the entire process. So, strap in and don’t miss out on this exclusive edition to boost your website’s performance.

But before we dive into valuable insights and take your online presence to new heights, let’s have a look first at what to see in an agency before free website SEO analysis and consultation.

What to Look for in a FREE Website SEO Analysis and Consultation Providing Agency?

When you want to avail of FREE SEO consultation and analysis for your website from any SEO agency, there are several essential factors to look for to ensure you’re partnering with the right agency, and the valuable insights and guidance you get will reciprocate into better optimization. Here’s what you should look for –

Experience: The agency should have a proven track record of helping website owners–regardless of their niche–to achieve their aspired success of ranking higher in search engines.

Expertise: The agency should have deep practical knowledge of the changes occurring in the algorithm, industry best practices, and a dedicated team to realize the plan, all under the purview of ethical and white-hat SEO, before suggesting actionable recommendations.

Transparency: The agency you opt to hire for free SEO consultation and analysis of your website should have basic fundamentals of corporate relationships, such as transparency and honesty, in place. They should be transparent and honest about their process and the factors they would be considered when evaluating your website’s SEO performance.

Personalization: They should understand your business, your business’s marketing goals, and objectives, and your target audience to tailor the recommendations accordingly.

Values: The free SEO analysis and consultation service should provide you with valuable insights and actionable recommendations that are bound to improve your website’s overall performance and SERP ranking.

Communication: Lastly, and one of the most important aspects to consider before opting for an organic SEO agency for free SEO consultation and analysis of your website, is adherence to clear communication throughout the iteration. The agency should have multiple channels of communication to ease communication and be responsive to your queries and concerns.

Read More: Local SEO – A Secret Sauce Behind Business Success

What Goes into During Website’s FREE SEO Analysis and Consultation?

On-Page SEO Analysis

On-page SEO is what visitors see when they come to the website. And the on-page SEO analysis is the process of evaluating the website’s on-page SEO factors, including the website’s structure, code, content, and various other factors, to identify areas that need rectification to improve its ranking in search engines. 

An agency will typically perform analysis and will look into a number of factors, including but aren’t limited to –

– Use of relevant keywords throughout the website’s content

– Overall structure of the website

– Usage of images and videos throughout the website

– Loading speed of the website,

and based on the findings, the SEO agency will then provide recommendations on how to improve the website’s on-page SEO.

Read More: On-Page and Off-Page SEO – A Comprehensive Guide

Technical SEO Analysis

Technical aspects of any website are the foundation of a successful SEO campaign and its overall digital success. If the website isn’t technically sound, it’s going to be a tough day to get in on the desired level of success and rank well in search engines.

So, as part of free website SEO consultation, an SEO agency will perform technical SEO analysis, which includes the process of evaluating the website’s technical infrastructure and looking at a number of factors, including the website crawlability, its security, the loading speed, and the website’s ability of indexing. And based upon the finding, the agency can add suggestions and recommendations to fix technical SEO issues that are preventing the website from ranking well in search engines.

Backlink Profile Review

There’s a famous saying in the digital marketing circle (SEO, to be specific), “Your backlink profile is your online reputation. Make sure it’s squeaky clean!” That’s the importance of backlinks. It determines the quality and relevance of the website. When it comes to backlink profile review, the SEO agency will look at a plethora of aspects, including the likes of –

– The total number of backlinks and the quality of it

– The relevance of backlinks (irrelevant and unauthoritative backlinks can attract penalties from search engines like Google)

– What is the anchor text of the backlinks?

The agency will then provide actionable insights and recommendations on how to improve the website’s backlink profile. These recommendations may include but aren’t limited to –

– Building more authoritative backlinks

– Removing backlinks that are of low quality

– Changing the anchor text of the backlink

Read More: A Comprehensive Guide to Off-Page Activity in SEO

Content Review

In 1996, Bill Gates wrote an essay and proliferated the idea – Content is King, but in the ever-evolving and saturated digital landscape, content is no longer the king; it’s the kingdom, and search engine algorithms support the same. It’s all about quality over quantity and the SEO value it presents.

As part of free and comprehensive website SEO analysis and consultation, the SEO agency will perform content review, which includes spotting content issues, including irrelevant content, plagiarised content, or content with a low readability score that’s obstructing the content from ranking in the search engines. 

So, what would be the outcome of it? The SEO agency may suggest recommendations that include – writing original and more informative content, improving the content’s quality, using relevant and industry-appropriate keywords, and whether or not to target a specific audience with the content.

Competitor Analysis

If a business wants to rank higher in the search engine, it must know its enemy, and by the enemy, we mean niche competitors. As part of website SEO analysis, an SEO agency will evaluate the website’s competitors to determine their hits-and-misses, SEO strategies, and everything under the sun to figure out what’s pushing their website ahead in the search engine.

During the competitor analysis, the agency will look at a number of factors, including –

– The keywords the competitors are targeting

– Types of content they are creating

– What does their backlink profile look like?

Post-competitor analysis, the SEO agency will suggest actionable recommendations that will help to improve the website’s ranking in search engines relative to the competitors. 

Keyword Audit

The keywords are the key to success. But what’s the way forward to ensure they are the right ones? Keyword auditing and research! It’s the process of getting to know the keywords the website is being targeted to determine the effectiveness of the keywords and define what keywords are suitable for the website.

When you avail of website SEO consultation from any SEO agency, the agency will perform a keyword audit and thereafter do keyword research for the website. During the keyword audit phase, the SEO agency will check whether the search volume of the keyword is up to the mark, what’s the competition for the desired keywords, the relevance of those keywords, and how incorporating low-risk, high-reward keywords will enhance the effectiveness of the website to reach the target audience. Right keywords will help the website to rank higher in search engines, attract higher volumes of organic traffic, and have a better conversion rate.

Read More: Organic Vs Paid Search – Which Is Better For Business?

SEO Consultation and Recommendation

The SEO consultation and recommendation phase is like getting a roadmap to reach a destination in the middle of a lost trek. Get it, and you’ll reach the goal without any hassle!

During the SEO consultation and recommendation phase, the agency (who have performed the website SEO analysis) will discuss the analysis findings and will provide a written report of recommendations and suggestions. This report will include – the website’s aspired goals, the website’s current SEO performance, and recommended budget.

Further, the report will also include on-page and technical SEO changes that need to be undertaken, what should be the backlink-building strategy, and how to publish content to avail of the best results.

Benefits of FREE SEO Analysis and Consultation

So, you’ve gone through what goes into performing free SEO consultation and analysis of your website. But, if you’re a non-tech guy like Jerry at our India office (Jerry says Hi!) and are concerned about your website, you might be thinking – what’s the actual benefit of opting for website SEO analysis and consultation? Here are some of the benefits of availing of FREE website SEO analysis and consultation –

1). Stay ahead with algorithms – When you opt for free website SEO analysis and consultation, you get a detailed and data-driven analysis report that is developed according to the latest algorithm updates, SEO best practices, and industry trends.

2). Know your website’s true potential – A comprehensive website SEO analysis and consultation will present you with the areas of your website that are hit, are a miss, places that obstruct the website from ranking higher in the search engines, and uncover hidden opportunities, ensuring your website reaches its full potential.

3). Have a tailored strategy to outperform your competitors – With website SEO analysis and consultation, you gain insights into what your niche competitors are up to and what are their strengths and weaknesses, allowing your website to outperform competitors and attract more visitors.

4). Unleash the keyword dominance – It can also help to identify low-risk, high-reward keywords from your niche, which can help your website to rank better in SERPs.

5). Help in boosting conversions – Post-implementation of the actionable recommendations, the website can reach the wider audience where they are, translating into visitors turning into loyal customers, further helping in boosting conversions.

6). Ensured enhanced visibility – The analysis and consultation can reveal untapped keywords and optimization opportunities that boost your website’s online presence, improve the website’s visibility, and attract organic traffic to the website.

7). No obligation – Since the free website SEO analysis and consultation is completely free, there are no risks involved, meaning you won’t be locked in any contract to avail of services from any organic SEO agency.

Read More: How to Increase Website Traffic Organically? Know the Hacks!

In a Nutshell

Before we call it a day for this edition, let’s wrap it up with a brief. Your journey to SEO success commences with free website SEO analysis and consultation. It helps to discover the hidden opportunities your website presents, personalized strategies to outperform the competition, and expert and doable insights and suggestions that will catapult your online presence to new heights.

So, the next time you decide to DIYing website SEO analysis, remember it’s better to delegate it to a reliable and SEO agency rather than learning the ropes of SEO and leaving feeling blue in the end. 

Take the first step towards your online success with website SEO analysis and consultation, and watch your watch soar to new heights!

How Can IndyLogix Solutions Help Your Business?

Want to experience data-backed insights that propel your business to new heights of success? Get hold of it with IndyLogix Solutions, an organic SEO agency providing free website SEO analysis and consultation services. We provide our worthwhile services to a diverse range of clients from distinct business and industry verticals. We have a proven track record of delivering successful SEO campaigns led by our free website SEO analysis and consultation, which has resulted in targeting unique goals and audiences, outshining the competitors. How? Unlike other organic SEO agencies, our in-house team of dedicated organic SEO consultants take out time to custom create data-driven and jargon-free insights and recommendations, on the application of which your website will measure success and experience unmatched ROI. Let our free website SEO analysis and consultation service help you conquer the search engine landscape.

If you want more information on how IndyLogix Solutions can be of help to your business, connect with our team!


1). How much does an SEO consultation cost?

The cost of SEO consultation can vary depending on the size and complexity of your website, as well as the experience and expertise of the SEO consultation expert. However, you can typically expect to pay anywhere from $500 to $5000 for a comprehensive website SEO analysis and consultation.

At our agency, our SEO consultation comes at no cost! Yep, you read it right – it’s absolutely free! We offer initial free website SEO analysis and consultation to discuss your requirements and tailor a customized plan that fits your budget. So, go ahead, give us a call, and avail yourself of free website SEO analysis and consultation from IndyLogix Solutions, the leading SEO agency!

2). How do I find my website SEO analysis score?

There is a flurry of methods to find your website’s SEO analysis score. One way is to use a free SEO analysis tool, such as SEO Site Checkup or Small SEO Tools. These tools will crawl your website and provide you with a score that is based on a number of factors.

Another way to find your website’s SEO analysis score is to use a paid SEO tool, such as SEMrush or Ahrefs. These tools offer more detailed reports than free tools, and they can also track your website’s SEO performance over time.

No matter which method you choose, it’s important to remember that website SEO analysis scores are just a starting point. The real goal is to improve your website’s SEO performance so that it ranks higher in search engines.

3). What happens if you don’t do SEO?

Unless you’re living under a rock, you know the importance of the visibility of a website to search engines. This means that if your website isn’t visible to your target audience, you’re missing out on potential customers who might be interested in your products and services otherwise.

To present you a picture of what will happen if you don’t do SEO –

– Your website will rank lower in SERPs when compared to your competitors.

– Lower rank means lower visibility of your business to potential customers.

– Your website will get fewer organic visitors to your website.

– Lower sales, higher bounce rate, and the vicious cycle continues.

Don’t let your competitors hit the home run. Avail of organic SEO services from any credible and reliable SEO agency such as IndyLogix Solutions and claim your rightful spot in the digital spotlight.

4). What does an SEO analysis include?

An SEO analysis at IndyLogix Solutions is an all-inclusive journey to success! Our comprehensive SEO analysis and consultation service comprises a thorough website audit, keyword research, competitive analysis, and identification of technical issues. Find out your site’s strength, reveal optimization opportunities, and craft personalized strategies to boost rankings. With the expert insights of our organic SEO consultants, you’ll pave the path to search engine success and outshine your competitors.

5). Which tools would you use to conduct an SEO analysis of our website?

At IndyLogix Solutions, we use the latest and cutting-edge tools to conduct a comprehensive SEO analysis of your website. From industry-leading keyword research tools such as Google Keyword Planner to advanced technical auditing software such as SEMrush and Ahrefs, we leave no stone unturned. Our organic SEO consultants leverage data-driven insights to identify optimization opportunities and technical issues and perform competitor’s website SEO analysis, ensuring your website shines brightly in search engine results.